Internet marketing is a practice that can be leveraged in order to build brand loyalty, just as brand loyalty is capable of being leveraged for internet marketing purposes. There is a synergy created between these two concepts that can be vitally important in building up success for a company. As internet marketing evolves as a concept, a whole new world of mediums has opened up, allowing companies to engage customers in new and interesting ways. Targeted online campaigns, social media marketing, sponsored advertising and organic advertising are now being utilized for the purpose of building brand loyalty; and it is working!