Tag Archives: subscription services

If you have ever purchased a product or service online you have “converted” from being a website visitor into a customer.  Online conversion is the act or acts that a visitor takes that fulfill the pre-desired goal or objective of the website.  As with the hire of a new employee or sub-contractor, there generally is some form of product or project description that outlines and details what the job of that person is.  A new website has a job description as well as it fulfills a marketing role for the business, assuming we are discussing a commercial site.  So, the website’s job description ultimately must state what the act or acts of conversion are.