The recent merge of Bing and Yahoo may have you rethinking your SEO strategy, particularly if you’re targeting the two major search engines.
The merger will allow Bing to provide information to Yahoo for search indexes. However, they will each continue to provide the information uniquely. For example Yahoo may provide some additional social media information while Bing will offer a NASDAQ ticker in the search index.
The people that will be hurt by this merger are those who were ranking high for Yahoo. They will most likely see a downturn in traffic. However, those who were already ranking high for Bing will most likely see an increase in traffic, as they gain all of Yahoo’s users.
