One of the hottest trends in Internet marketing is paid search, also known as sponsored search. As its name implies, paid searches are advertisements in which the sponsor pays for placement at either the top of a search engine results page or as a separate ad, generally placed to the side of organic or natural search results. This method of advertising is designed to cash in on the theory that most surfers will only respond to the top ads on the first page of results. Like anything, it has benefits as well as drawbacks and carefully considering these will allow a potential advertiser to decide if paid searches will work for their particular online business.
Tag Archives: Sponsored Search
What is Paid Search?
Posted in Pay Per Click Also tagged Adwords, Organic Search Engine Rankings, Paid Search, PPC, Search Engine Results, SEO Leave a comment
Benefits of Sponsored Search
Many online businesses are choosing Sponsored Search as the basis of their advertising programs. Based on the belief that surfers are more likely to click on the first one to three results on a search results page, sponsored search, or PPC allows advertisers to bid for top placement. In Google Searches, these are the yellow shaded listings at the top; there are additional paid ads along the right hand side of the page. Ads are tied to specific keywords or search terms. Sponsored Search offers an enormous amount of flexibility by allowing advertisers to choose a budget, determine the time of day they wish their ads to appear and tailor the advertisements to fit targeted searchers.
Posted in Pay Per Click Also tagged content networks, geo-targeting, Google, Keywords, landing page, PPC, targeted leads, testing Leave a comment
How Can I Show Up on Google Today or Tomorrow?
If you want to show up on Google today or tomorrow or even this month, there is really only one answer: Sponsored Search, best known as PPC (Pay per Click) Advertising. If you want immediate results, you then must use Google because they are getting 75% or more of the searches in North America. The brand name for Google’s PPC is Google Adwords. While it is technically possible to do this on your own, the best way to get immediate results is through a PPC Expert usually within a Professional Internet Marketing Company.
Posted in SEM Also tagged Adwords, Google, Internet Marketing, Keyword Research, Pay Per Click, PPC, Search Engine Optimizaiton, SEO Leave a comment
Internet Marketing – It’s About Accountability!
We are being reminded multiple times a day of how tough times are and how much tougher they will get. Unemployment is expected to rise even into the double digits during 2009. The Auto Industry is in an unimaginable mess. Our banking and financial systems are dysfunctional, not even trusting each other to lend between themselves. The federal government seems to lack planning, direction or even the understanding of how to deal with and address these issues effectively. Talk of recession, the worst one since the Great Depression, and even talk of another Great Depression are all part of the daily discussion. For business owners, large and small, marketing executives and managers , sales executives and representatives, these are formidable forces to be reckoned with and are the everyday challenges being faced in conducting business, particularly in the areas of planning and execution with precious sales and marketing budgets.
Posted in Internet Marketing Services Also tagged Branding, Google, Internet Marketing, Internet Marketing Services, Online Branding, PPC, Search Engines Comments closed
How to Increase Conversion Rates in Google Adwords (PPC)
by Duran Inci
Competition is fierce in Pay Per Click Advertising on both Google Adwords and Yahoo Sponsor Search, aka Overture. There’s nothing more attractive than displaying your products and services to targeted audiences who are only looking for the specific products and services that you offer.
Advertisers have become smarter about how they spend their advertising dollars on Google Adwords; however there are still many misconceptions. Increasing conversion rates in a PPC Campaign requires an aggressive and time-consuming approach. There are 4 steps;
Posted in New Articles, Online Content Also tagged Adcopy, Adtext, Google Adwords, How do I increase conversions, Keyword Research, landing pages, optimizing landing pages, Paid Search, PPC Comments closed