Tag Archives: Social Network

Facebook Marketing

The face of Internet marketing is changing on a daily basis. Recently, online business owners and Internet Marketers have begun to focus more and more of their marketing efforts towards integrating social media. Social media sites like Twitter, FaceBook, StumbleUpon, Digg and YouTube have given marketers a never before seen opportunity to tap into a market that is prequalifed. FaceBook, perhaps the most popular of the social media sites, has become a focal point. FaceBook marketing, which includes both PPC campaigns through FaceBook itself and incorporating FaceBook features into a business website, is likely to become a critical function on online marketing programs.

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Facebook PPC vs. Google PPC

Facebook is a social network that has had the success of breaking into the social networking scene and surpassing its competitors all the way to its current position at the top of the social media sphere providing its services to over 400 million users.

Facebook provides a PPC (Pay per Click) service that focuses on the various niche markets that engage on the social network. The social site allows you to target your ads to only be viewable on specific profile pages.

Here is a view of the setup and the various demographics on Facebook:


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