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	<title>Internet Marketing Articles &#187; Social Media Optimization</title>
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	<description>Online Marketing Done Right</description>
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		<title>Best Online Marketing; Companies, Strategies, Trends, Tools and Tricks</title>
		<link>http://www.optimum7.com/internet-marketing/business-strategy/what-is-the-best-online-marketing-strategy.html</link>
		<comments>http://www.optimum7.com/internet-marketing/business-strategy/what-is-the-best-online-marketing-strategy.html#comments</comments>
		<pubDate>Thu, 29 Sep 2011 16:00:32 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[offsite optimization]]></category>
		<category><![CDATA[online marketing strategy]]></category>
		<category><![CDATA[onsite optimization]]></category>
		<category><![CDATA[organic search results]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1544</guid>
		<description><![CDATA[Traditional marketing methods are almost always outbound.  In other words, prior to the commercialization of the Internet (World Wide Web), marketers sought buyers or prospects through a wide array of strategies, tactics and techniques.  These include TV, Radio, Print Media, telemarketing, cold calling, direct mail, networking and more.  Regardless of the inherent inefficiencies of outbound marketing, the best marketers learned their marketplace including potential buyers and existing competition.  Knowing what your target market is looking for and how / what your competition is doing to reach the target market is always square one in the marketing arena.]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Best Internet Marketing &#8211; Companies, Tools and Trends</title>
		<link>http://www.optimum7.com/internet-marketing/seo/best-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/best-internet-marketing.html#comments</comments>
		<pubDate>Mon, 29 Aug 2011 15:00:41 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3202</guid>
		<description><![CDATA[You most likely have heard many of the buzzwords of internet marketing i.e. SEO (Search Engine Optimization), PPC (Pay per Click), SMO (Social Media Optimization), Affiliate Marketing, Email Marketing and more.  But what is the Best Internet Marketing … One of the above, some of the above, all of the above or none of the above?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization Consulting; SEO Consultation</title>
		<link>http://www.optimum7.com/internet-marketing/seo/search-engine-optimization-consulting.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/search-engine-optimization-consulting.html#comments</comments>
		<pubDate>Thu, 09 Jun 2011 21:45:57 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[and link building]]></category>
		<category><![CDATA[article syndication]]></category>
		<category><![CDATA[Directory Submissions]]></category>
		<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Off-site Optimization]]></category>
		<category><![CDATA[on-site optimization]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Search Engine Optimization Consultant]]></category>
		<category><![CDATA[seo consultant]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4370</guid>
		<description><![CDATA[Surely you know by now that your business must be online to have any relevance in today’s society. Nowadays, most consumers visit the internet first in deciding what to buy and who to buy from. Up until a few years ago, it was enough to simply have a well designed business website. That’s all it took to set you apart from your online competition. Now, every business has a website so it’s left up to you to find something else to put you ahead of the crowd. What you need is successful search engine optimization (SEO).]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Reputation Repair</title>
		<link>http://www.optimum7.com/internet-marketing/reputation-management/online-reputation-repair.html</link>
		<comments>http://www.optimum7.com/internet-marketing/reputation-management/online-reputation-repair.html#comments</comments>
		<pubDate>Tue, 15 Mar 2011 20:35:01 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[negative comments]]></category>
		<category><![CDATA[negative posts]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[online reputation repair]]></category>
		<category><![CDATA[reputation management company]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3849</guid>
		<description><![CDATA[The internet has revolutionized the way that we do business.  Companies use the internet to communicate information and trade products and services.  The speed and far reaching access of the internet can make any business more visible and viable.  The web can be used as a promotional tool that you control.  On the other hand however, the internet can become a bane of your existence if you allow it.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1Shopping Cart SEO</title>
		<link>http://www.optimum7.com/internet-marketing/ecommerce/1shopping-cart-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ecommerce/1shopping-cart-seo.html#comments</comments>
		<pubDate>Tue, 07 Dec 2010 03:27:09 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[1Shopping cart SEO]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[online merchants]]></category>
		<category><![CDATA[ppi certification]]></category>
		<category><![CDATA[professional SEO company]]></category>
		<category><![CDATA[SEO strategy]]></category>
		<category><![CDATA[social media integration]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3355</guid>
		<description><![CDATA[1ShoppingCart is a unique solution that incorporates all of the functionality; features and tools an online merchant needs to market their business online and generate continued growth. The easy-to use solution is web based and doesn’t require complicated install or coding to work. The solution is perfect for those looking for one solution with incorporated optimization features. At Optimum7, we have worked with several 1ShoppingCart projects and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Easy Cart SEO (Search Engine Optimization)</title>
		<link>http://www.optimum7.com/internet-marketing/ecommerce/easy-cart-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ecommerce/easy-cart-seo.html#comments</comments>
		<pubDate>Fri, 03 Dec 2010 14:36:32 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[database maintenance]]></category>
		<category><![CDATA[Easy Cart SEO]]></category>
		<category><![CDATA[eCommerce tools]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[SEO strategy]]></category>
		<category><![CDATA[shopping cart]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3350</guid>
		<description><![CDATA[Adding eCommerce functionalities to your site can impact the customer experience, make backend management easier and even help improve search engine rankings. Easy Cart has developed a simple shopping cart program with basic reporting and other tools. The software has several positive features as well as a few negatives. Easy Cart is perhaps most applicable for those looking for basic shopping cart functionality. Those looking for more in-depth coverage may want to look elsewhere. At Optimum7, we have worked with several Easy Cart solutions and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ecommerce/easy-cart-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Marketing Services</title>
		<link>http://www.optimum7.com/internet-marketing/seo/web-marketing-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/web-marketing-services.html#comments</comments>
		<pubDate>Thu, 18 Nov 2010 14:05:58 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Banner Advertising]]></category>
		<category><![CDATA[increase your visibility]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Web Marketing Services]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3275</guid>
		<description><![CDATA[Have you ever stopped to consider what makes some online businesses so successful while others seem to flop? The answer is quite simple. Web marketing services, which include a wide array of marketing techniques, are the processes that bring greater visibility to a website. The result is always higher search engine rankings, increased traffic and a growing conversion rate. Implementing these processes, which include SEO (Search Engine Optimization),  Sponsored search or PPC, social media optimization, affiliate marketing and much, much more, will increase your visibility and your ROI (Return on Investment). ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/web-marketing-services.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ASPDotNet Storefront SEO (Search Engine Optimization)</title>
		<link>http://www.optimum7.com/internet-marketing/shopping-cart-solutions/aspdotnet-storefront-seo-search-engine-optimization.html</link>
		<comments>http://www.optimum7.com/internet-marketing/shopping-cart-solutions/aspdotnet-storefront-seo-search-engine-optimization.html#comments</comments>
		<pubDate>Sat, 09 Oct 2010 03:31:08 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Shopping Cart Solutions]]></category>
		<category><![CDATA[affilate marketing]]></category>
		<category><![CDATA[aspdotnet storefront seo]]></category>
		<category><![CDATA[Ecommerce Shopping Solutions]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO strategy]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[SSL]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3122</guid>
		<description><![CDATA[With so many eCommerce shopping cart solutions available, it can be difficult to decide which one is right for you. Carefully reviewing the features will generally tell what each solution does best. In the case of ASPDotNet, one of the things they do better than most is their admin panel and inventory control. The solutions has tons of other standard features, it also integrates with SEO nicely. Their design controls meet industry standards. For those looking for infinite control over their inventory and administration tasks, as well as owning the code and the option to make adjustments, ASPDotNet Storefront is likely their best bet. Most Ecommerce Shopping Solutions do not let you own or edit the code. That limits webmasters and unique businesses in creating custom functionalities to address the needs of their customers. At Optimum7, we have worked with several ASPDotNet Storefront clients and we are very familiar with how this shopping cart system functions when it comes to SEO and marketing capabilities.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/shopping-cart-solutions/aspdotnet-storefront-seo-search-engine-optimization.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3Dcart SEO (Search Engine Optimization)</title>
		<link>http://www.optimum7.com/internet-marketing/ecommerce/3dcart-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ecommerce/3dcart-seo.html#comments</comments>
		<pubDate>Tue, 05 Oct 2010 20:05:39 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[3Dcart Ecommerce]]></category>
		<category><![CDATA[3Dcart SEO]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Search Engine Friendly]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[shopping cart system]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3089</guid>
		<description><![CDATA[One of the most advanced eCommerce solutions on the market is 3Dcart. Their innovative feature sets are flexible enough for merchants of any size. With unique customizations that include social media integration, mobile optimization and a code free set-up, the system is easy to use and professional. 3Dcart offers several different packages allowing every size storefront to find the ideal price point. At Optimum7, we have worked with several 3Dcart clients and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ecommerce/3dcart-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords Management Services</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-management-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-management-services.html#comments</comments>
		<pubDate>Wed, 29 Sep 2010 02:49:40 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google AdWords Management Services]]></category>
		<category><![CDATA[Google AdWords Services]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3051</guid>
		<description><![CDATA[As an online business owner, one of the best decisions you can make is to work with a company that specializes in Google AdWords. Researching for the right Adwords Management Service is critical to more fully understand what you can expect, what your responsibilities are and to see for yourself case studies or other proof of success using Adwords in terms of CTR, Conversion rates and etc.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-management-services.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reputation Management Strategies</title>
		<link>http://www.optimum7.com/internet-marketing/reputation-management/reputation-management-strategies.html</link>
		<comments>http://www.optimum7.com/internet-marketing/reputation-management/reputation-management-strategies.html#comments</comments>
		<pubDate>Wed, 15 Sep 2010 02:05:13 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[negative comments]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Reputation Management Strategies]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2983</guid>
		<description><![CDATA[You might not know it if you're not looking, but your online business or organization could be getting negative attention on the Internet at any given time. In today's competitive business world and with our challenged economy, it is more important than ever to gain new customers while keeping your existing client base happy. Part of that public relations responsibility involves monitoring how your business is faring in public opinion, and how your name and your company's name are thought of online. It’s about Reputation Management and the strategies needed to build and maintain strong appeal.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/reputation-management/reputation-management-strategies.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing &amp; Political Website Design</title>
		<link>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-political-website-design.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-political-website-design.html#comments</comments>
		<pubDate>Thu, 05 Aug 2010 01:00:47 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[political blogging]]></category>
		<category><![CDATA[political campaigns]]></category>
		<category><![CDATA[political website design]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2823</guid>
		<description><![CDATA[Political Websites have the same challenges that any online business has. The popularity of the internet and the evolution of young voters who grew up during the beginning of the computer age make Search Engine Marketing (SEM) a necessity for any political candidate who hopes to be seen on a local, national, or even, global platform. Search engine marketing political website design allows candidates to harness the power of the Internet to increase their visibility, spread their message and get out the vote. While all aspects of Search Engine Optimization, or SEO, are important, political campaigns should focus their attention on several key areas, the most important of which may very well be social media marketing.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-political-website-design.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Placement Company</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/search-engine-placement-company.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/search-engine-placement-company.html#comments</comments>
		<pubDate>Thu, 01 Jul 2010 19:47:22 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[content copywriting]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[organic backlink growth]]></category>
		<category><![CDATA[Search Engine Placement]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[SEO Professional]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2665</guid>
		<description><![CDATA[Are you one of the thousands of online business owners who think to themselves … “why should I pay someone to handle my Search Engine Optimization (SEO) for me?” If so, your business may end up being one of the thousands that fail every day. A good SEO company is critical to your success as an online business owner. The internet can be one of the most successful ways to market your business. If you are looking for a low overhead business and don’t want a traditional ‘brick and mortar’ shop, the internet offers you the perfect opportunity – but only if you can attract visitors to your site and convert them when they do find you.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/search-engine-placement-company.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Do Social Media Optimization</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/how-to-do-social-media-optimization.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/how-to-do-social-media-optimization.html#comments</comments>
		<pubDate>Tue, 20 Apr 2010 21:19:09 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Dangers of Social Media]]></category>
		<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Reputation Management]]></category>
		<category><![CDATA[smo]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2190</guid>
		<description><![CDATA[By now almost everyone with a website is aware of the concept of search engine optimization.  Not everyone knows about social media optimization. Like SEO, SMO is a way to increase the visibility of your website in order to gain more targeted traffic and boost conversion rates. The techniques for social media optimization are different than SEO techniques, but it is possible to implement a successful SMO campaign by understanding each step of the process.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/how-to-do-social-media-optimization.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Web Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/small-business/small-business-web-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/small-business/small-business-web-marketing.html#comments</comments>
		<pubDate>Wed, 10 Mar 2010 21:44:22 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Banner Advertising]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[Local Businesses]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO schemes]]></category>
		<category><![CDATA[small businesses]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1920</guid>
		<description><![CDATA[Advances in the Internet have completely changed the playing field for small businesses trying to build a brand identity and establish a web presence for themselves. The changes have come so fast and have been so dramatic that it can be intimidating to try to keep up with them, but it's important to know the landscape, and to have an understanding of some web marketing basics. The more small businesses understand about SEM (search engine marketing), the better they'll be able to take advantage of the benefits of web marketing and to protect themselves from SEO scams and companies that use unethical marketing  and execution practices.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/small-business/small-business-web-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Google Advertisement Work?</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:48:02 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1619</guid>
		<description><![CDATA[There is a lot of hype surrounding Google Advertisement through AdWords, but does their program live up to it all? This is a really important question to answer, as Google clearly leads all online internet advertising brands. Google's PPC (Pay per Click) program works immediately to produce results that organic SEO can take months to achieve. However, in assessing Adwords, you must first define success.  Is Adwords your entire online marketing approach or is it part of a broader, more diversified set of strategies to promote your online business?  Is it a short, intermediate or long term strategy?  How many clicks does it take to make a sale?  What is your net profit / sale?  Is it worth it?  Clearly you have to answer these questions, be conservative and really do the math so that you know what success really looks like.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Businesses that Benefit from PPC</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/businesses-that-benefit-from-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/businesses-that-benefit-from-ppc.html#comments</comments>
		<pubDate>Wed, 23 Dec 2009 15:04:28 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1470</guid>
		<description><![CDATA[Pay per Click (PPC) Advertising is still a hot internet advertising tool. Advertisers are drawn to PPC because of the ability to tailor both the campaign and the budget, making it possible to advertise to a targeted audience on even a relatively small budget. Relatively easy to manage, most PPC campaigns are run through a third party that handles tracking and payment for the advertisements. Google is one of the biggest sponsored search providers.  Google Adwords is the commercial name brand. Analytical data is typically provided by the Pay Per Click Company, making it easy to track how the key metrics of all PPC campaigns; CTR (click through rate) and Conversion Rate (the percentage of conversions vs. the clicks).]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/businesses-that-benefit-from-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Your Site is NOT Converting</title>
		<link>http://www.optimum7.com/internet-marketing/search-engines/why-your-site-is-not-converting.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engines/why-your-site-is-not-converting.html#comments</comments>
		<pubDate>Wed, 16 Sep 2009 17:14:18 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[smo]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1053</guid>
		<description><![CDATA[After all of the Internet Marketing is in place, specifically Search Engine Optimization (SEO) and Social Media Optimization (SMO), it really doesn’t mean much if your site is not converting.  In other words, the bottom line is still the bottom line.  When your website visitors land on your site, are they clicking on the things you want them to click on?  Are they landing on the pages you want them to land on?  Are they filling in the forms you want them to fill in?  Are they buying products?  Are they buying the most profitable products?  If you are not responding with an emphatic yes to each of these questions, then to some extent, your site is definitely not converting.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engines/why-your-site-is-not-converting.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing and Political Website Design</title>
		<link>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-and-political-website-design.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-and-political-website-design.html#comments</comments>
		<pubDate>Thu, 13 Aug 2009 01:38:27 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Alexa Rank]]></category>
		<category><![CDATA[Google Page Rank]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Internet Marketing Companies]]></category>
		<category><![CDATA[political blogging]]></category>
		<category><![CDATA[political website design]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=793</guid>
		<description><![CDATA[Regardless of your political leanings, no one can doubt the prowess of Barack Obama's Internet Marketing success.  The use of website design, search engine optimization, social media optimization, and political blogging were all used by the Obama campaign to generate unprecedented results in campaign fundraising from the grass roots, build the image of the candidate, publish positions, communicate directly with the electorate, turn out the vote and ultimately become the 44th President.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-and-political-website-design.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing.html#comments</comments>
		<pubDate>Tue, 12 May 2009 14:46:13 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[organic search results]]></category>
		<category><![CDATA[paid search results]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=292</guid>
		<description><![CDATA[Search Engine Marketing (SEM) is a term that has created some confusion over the years. It is used by some Internet Marketers and Online Advertisers for what is commonly referred to as Paid Search or Pay per Click (PPC) vs. Search Engine Optimization which always refers to Organic Search Results. Optimum7 and many others use Search Engine Marketing to refer to all marketing methods and processes involving both organic and paid search results.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Transparency in SEO and Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/seo-and-internet-marketing-%e2%80%93-it%e2%80%99s-all-about-transparency.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/seo-and-internet-marketing-%e2%80%93-it%e2%80%99s-all-about-transparency.html#comments</comments>
		<pubDate>Sat, 07 Mar 2009 21:27:06 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Website Positioning]]></category>
		<category><![CDATA[Website Statistics]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=181</guid>
		<description><![CDATA[The Internet, if nothing else, is a huge tool of measurement.  Fundamentally, everything that occurs can be recorded and measured.  This fact, in and of itself, makes Internet Marketing including all of its components and sub-specialties compelling for any serious marketer in the 21st century.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles-content/seo-and-internet-marketing-%e2%80%93-it%e2%80%99s-all-about-transparency.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing, Social Media and Evolution</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/internet-marketing-social-media-and-evolution.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/internet-marketing-social-media-and-evolution.html#comments</comments>
		<pubDate>Tue, 17 Feb 2009 15:54:56 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=173</guid>
		<description><![CDATA[No, I am not going to write about “Survival of the Fittest,” “The Origin of the Species” or Charles Darwin.  However, I think it’s time for a brief history lesson as a compass to the future.  It’s a matter of connecting the dots.  So check out this ever so brief timeline of the Internet, Internet Marketing and the winners online.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles-content/internet-marketing-social-media-and-evolution.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEM for Small Businesses</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/sem-for-small-businesses.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/sem-for-small-businesses.html#comments</comments>
		<pubDate>Sat, 02 Aug 2008 16:40:51 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Online Syndication]]></category>
		<category><![CDATA[Organic Search Engine Optimization]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Conversion Optimization]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Sponsored Search Advertising]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=41</guid>
		<description><![CDATA[Search Engine Marketing (SEM) is not reserved and exclusive for big business.  In fact, it is the brightest light for small businesses to effectively compete in their respective markets.  It is a mistake to believe that the “big boys” know what they are doing on the internet, at least not yet.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/sem-for-small-businesses.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Companies</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/seo-companies.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/seo-companies.html#comments</comments>
		<pubDate>Tue, 08 Jul 2008 19:29:27 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Indexing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[Social Bookmarking Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Submissions]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=36</guid>
		<description><![CDATA[As is the case with many products and service providers, there is a wide disparity between and amongst SEO companies.&#160; Without essaying over the comparisons of &#8220;unnamed&#8221; companies or competitors, let&#8217;s review those qualities you should seek in selecting the right SEO company for your online strategy.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles-content/seo-companies.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

