By now almost everyone with a website is aware of the concept of search engine optimization. Not everyone knows about social media optimization and social bookmarking. Like SEO, SMO is a way to increase the visibility of your website in order to gain more targeted traffic and boost conversion rates. The techniques for social media optimization are different than SEO techniques, but it is possible to implement a successful SMO campaign by understanding each step of the process.
Tag Archives: smo
How To Do Social Media Optimization
Is Email Marketing Effective?
The novelty of getting e-mail has long been dead. Factor that in with the rise of blogs, social media, RSS, and spam filters and it’s easy to see why so many people jump to the conclusion that marketing via email is also dead. Yet statistics are showing otherwise. The Direct Marketing Association forecasts that in 2010 email marketing will generate $42.08 for every dollar spent on it. Email marketing is certainly changing, but the jury is still out on whether it’s evolving or dying. The verdict depends on whether or not email marketers can respond to the changing internet landscape with the appropriate changes.
Posted in Direct Marketing Also tagged Direct Marketing Association, Email Marketing, email spam, how to send emails without spamming, RSS, SEO, Social Media, spam filters 2 Comments
Internet Marketing Management
As an online business owner, you likely already realize the importance of having a solid marketing program. You have probably already begun to optimize your website or have hired a professional to do so for you. What you probably have not done is developed a management plan for your marketing efforts. Managing your marketing plan is an integral part of any successfully business enterprise.
Let me share what Optimum7 does to manage its Internet Marketing process for each and every one of our clients.
- Create an Execution Plan and Schedule – an outline with dates that provides a map, a direction, tasks and deadlines. This requires a very well designed process.
Posted in SEM Also tagged Google, Internet Marketing, Internet Marketing Management, Online Marketing, PPC Management, SEO Leave a comment
Increased Awareness of SEO & SEM
Search Engine Optimization (SEO) is the set of processes focused on achieving high organic rankings on the major search engines such as Google. SEM (Search Engine Marketing) is actually a broader term that includes SEO and many other Internet Marketing processes including PPC advertising, Social Media Optimization (SMO) and Social Bookmarking. Businesses of all sizes are becoming increasingly aware of these terms and the relative importance of these processes as essential to online success.
Posted in Marketing Also tagged Backlinks, Google, Off-Page Optimization, On-Page Optimization, organic ranking, SEM, SEO, Social Bookmarking Leave a comment
Why Your Site is NOT Converting
After all of the Internet Marketing is in place, specifically Search Engine Optimization (SEO) and Social Media Optimization (SMO), it really doesn’t mean much if your site is not converting. In other words, the bottom line is still the bottom line. When your website visitors land on your site, are they clicking on the things you want them to click on? Are they landing on the pages you want them to land on? Are they filling in the forms you want them to fill in? Are they buying products? Are they buying the most profitable products? If you are not responding with an emphatic yes to each of these questions, then to some extent, your site is definitely not converting.
Posted in Search Engines Also tagged Conversions, Internet Marketing, Search Engine Optimization, SEO, Social Media Optimization Leave a comment