It’s important to have an understanding of what Google AdWords is and how it works. With AdWords, advertisers pick keywords they believe will be relevant to their website and their marketing strategies. They then bid on the keywords and phrases, with the highest bidders having their ads above the top search engine results (shaded in yellow) and/or along the right side of the first Search Engine Result Page (SERP). The cost per click (CPC) is then formulated according to how the bids were priced; what makes AdWords so unique, though, is the advertiser doesn’t pay for the placement itself. What’s paid for is each click on the ad that brings the web surfer to the advertiser’s optimized landing page.
Tag Archives: SERP
When Is Google AdWords Necessary?
Posted in Google Adwords Also tagged Cost per Click, cpc, Google Adwords, Google Adwords Campaign, return on investment, ROI, Search Engine Result Page Leave a comment
How to Get Your Business Online and Internet Visibility
There should be no debate regarding the necessity of having an online presence, even if you don’t actually transact business online. With over 300 million daily searches on the major search engines just in the United States, the “online necessity” is clear. Unfortunately, while building a website is a relatively straight forward process, making your presence stand out among millions of competing websites, domestically and worldwide, represents a serious competitive marketing challenge.
What is Google Pagerank Algorithm?
PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn)) I know what you are thinking – what in the heck is that strange line of characters and why does it have anything to do with me and my webpage?
Simply, the formula above lies at the heart of the Google PageRank system. PageRank, which was developed by Google founder Larry Page, is part of the system that Google employs to determine where your website falls on their search result page. You can imagine then just how important this little formula is to the success of your website.
Posted in SEO Also tagged Google, Google Algorithms, Google Page Rank, Search Engines, search result page, seo techniques Leave a comment
Google Search Algorithm and Developments from Matt Cutts at PubCon
Optimum7 was at the PubCon Search Marketing Conference, which was held in Las Vegas, NV on November 7-14, 2009. This was our first time at PubCon. The sessions in the conference included topics from Search Engine Optimization to Affiliate Marketing and basic technical aspects of Search Marketing to Conversion Optimization. The event was very well organized and informative providing attendees a forum to network and share experiences and insights.
Perhaps one of the key moments of the conference was towards the end at the Search Engine Smackdown where Matt Cutts (Google Software Engineer in charge of WebSpam) discussed some of the latest developments which can affect search results and increase efficiency for users as well as webmasters. Here are the key points:
Posted in Search Engines Also tagged analytics, Conversion Optimization, google algorythm, google caffiene, google search, google tools, matt cutts, pubcon, ranking factor, search marketing, webmaster tool 1 Comment
Internet Marketing with PPC
One of the most effective ways to advertise your online business is by utilizing Pay per Click (PPC) advertising. Under this model of advertising, payment is made only when a user clicks on one of your ads. These ads are typically keyword targeted and there placement is based mainly on the bidding position (the amount you are willing to pay for the click) and the historical performance of your ad (Quality Score). PPC can be an excellent way to increase visibility and locate new customers. Learning to effectively use PPC marketing can have a huge impact on your bottom line.
Posted in Google Adwords Also tagged Ecommerce, Google Adwords, Google SERPs, Internet Marketing, PPC, ppc advertising, Quality Score, Search Engine Results Pages Leave a comment
Why Should You Outsource PPC
Pay per Click (PPC) refers directly to those advertisements that accompany Search Engine Result Pages (SERPs) generally along the right hand side as well at the top of the organic results. In Google the ones just above the organic results are currently shaded in yellow.
There are really only two metrics that matter when it comes to PPC … (1) CTR (Click through Rate) and (2) Conversion Rate. Click through Rate is simply the number of times a paid ad is clicked divided into the number of times the paid ad is displayed (impressions). Conversion Rate is the number of conversions (leads, sales, filled forms, subscriptions, etc) divided into the number of paid visits, generally to a specific landing page. In essence, PPC success can be fully assessed by focusing just on these 2 metrics.
Posted in Internet Marketing Services Also tagged A/B Testing, Adtext, Click through Rate, competitive research, Conversion Rate, CTR, extensive keyword research, landing page design, Pay Per Click, PPC, search engine result pages Comments closed