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	<title>Internet Marketing Articles &#187; SERP</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<item>
		<title>Industrial Web Design</title>
		<link>http://www.optimum7.com/internet-marketing/design/industrial-web-design.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/industrial-web-design.html#comments</comments>
		<pubDate>Sun, 16 Oct 2011 18:41:24 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[higher ranking serp]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5736</guid>
		<description><![CDATA[Industrial web design presents unique challenges. Industrial websites require a creative perspective to translate the work that gets done into attractive communication and marketing tools. They also require specific functionalities for purchasing and product options most of the time.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO for Doctors</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/seo-for-doctors.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/seo-for-doctors.html#comments</comments>
		<pubDate>Wed, 14 Sep 2011 13:10:34 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[content optimization]]></category>
		<category><![CDATA[doctors]]></category>
		<category><![CDATA[meta descriptions]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo techniques]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5354</guid>
		<description><![CDATA[The use of SEO (Search Engine Optimization) and doctors seem irrelevant at first glance. Physicians begin to recognize its importance when provided with the number of patients that research online for medical answers and doctor referrals. Everything from the doctors credentials and ratings to potential diagnosis will be found online. Because the new millennium patient is Internet savvy, physicians must pay attention to SEO techniques to delineate their practice from the competition.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is my Website Penalized?</title>
		<link>http://www.optimum7.com/internet-marketing/google-ranking/is-my-website-penalized.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-ranking/is-my-website-penalized.html#comments</comments>
		<pubDate>Thu, 17 Feb 2011 14:41:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Ranking]]></category>
		<category><![CDATA[algrorithm]]></category>
		<category><![CDATA[black hat seo techniques]]></category>
		<category><![CDATA[Cloaking]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Link farms]]></category>
		<category><![CDATA[purchased links]]></category>
		<category><![CDATA[seo marketing company]]></category>
		<category><![CDATA[SEO Strategies]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Webmaster Guidelines]]></category>
		<category><![CDATA[website penalized]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3714</guid>
		<description><![CDATA[Did you know that Google actually publishes the rules your company needs to follow when utilizing SEO (Search Engine Optimization) marketing strategies under its Webmaster Guidelines? This means there are legitimate and illegitimate ways of using SEO. You can be penalized for using what is commonly referred to as "Black Hat SEO Techniques".]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-ranking/is-my-website-penalized.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Places SEO; Search for Local Businesses</title>
		<link>http://www.optimum7.com/internet-marketing/local-search-marketing/google-place-search-for-local-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/local-search-marketing/google-place-search-for-local-seo.html#comments</comments>
		<pubDate>Tue, 08 Feb 2011 21:09:27 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Local Search Marketing]]></category>
		<category><![CDATA[Algorithm]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[customer reviews]]></category>
		<category><![CDATA[ebusiness]]></category>
		<category><![CDATA[facebook page]]></category>
		<category><![CDATA[google place search]]></category>
		<category><![CDATA[Local SEO]]></category>
		<category><![CDATA[SEO Experts]]></category>
		<category><![CDATA[seo optimized]]></category>
		<category><![CDATA[sep strategies]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3676</guid>
		<description><![CDATA[Advancements in online technology area are difficult for many small businesses to keep track of on their own. That’s why SEO experts keep track of developments and the different strategies required to engage them for e-businesses.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/local-search-marketing/google-place-search-for-local-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bing Health Search and SEO for Medical Industry</title>
		<link>http://www.optimum7.com/internet-marketing/seo/bing-health-search-and-seo-for-medical-industry.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/bing-health-search-and-seo-for-medical-industry.html#comments</comments>
		<pubDate>Wed, 02 Feb 2011 21:22:36 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[algorithms]]></category>
		<category><![CDATA[bing health search]]></category>
		<category><![CDATA[negative content]]></category>
		<category><![CDATA[online forum]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Results]]></category>
		<category><![CDATA[seo for medical industry]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3633</guid>
		<description><![CDATA[In the effort to live up to its promise and to combat the general lack of adequate filter in search engine results, Bing has selected content from only nine trusted medical sources for queries having to do with health.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Map Submission</title>
		<link>http://www.optimum7.com/internet-marketing/local-search-marketing/google-map-submission.html</link>
		<comments>http://www.optimum7.com/internet-marketing/local-search-marketing/google-map-submission.html#comments</comments>
		<pubDate>Wed, 08 Sep 2010 20:47:50 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Local Search Marketing]]></category>
		<category><![CDATA[Google Local]]></category>
		<category><![CDATA[Google Map Submission]]></category>
		<category><![CDATA[Google Places]]></category>
		<category><![CDATA[local SEO program]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2952</guid>
		<description><![CDATA[Google maps are one of the most effective marketing resources available to online business owners who are interested in implementing a successful SEO (Search Engine Optimization) program. This generation of Internet savvy users needs the Internet to do more than simply find resources. Now users find businesses, read product reviews and find directions to just name a few. An SEO professional’s job is to find new and effective methods to increase the visibility and reputation of an online entity. One highly used method is Google Map submission.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/local-search-marketing/google-map-submission.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website SEO Companies</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/website-seo-companies.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/website-seo-companies.html#comments</comments>
		<pubDate>Wed, 21 Jul 2010 01:33:47 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO companies]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Website SEO Companies]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2760</guid>
		<description><![CDATA[Performing a search on the term ‘Website SEO Companies’ will net the users a list of nearly 15 million websites. Choosing just one to perform optimization for a website may be more difficult than trying the ‘do it yourself’ method. Understanding what SEO is, and what a professional optimization company can actually do for a website’s rankings will help narrow down the enormous list of possibilities. Website SEO companies are often the best way to improve overall visibility of a site as well as rankings.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/website-seo-companies.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization Copywriting</title>
		<link>http://www.optimum7.com/internet-marketing/seo/search-engine-optimization-copywriting.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/search-engine-optimization-copywriting.html#comments</comments>
		<pubDate>Tue, 06 Jul 2010 13:07:05 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Optimization Copywriting]]></category>
		<category><![CDATA[SEO Copywriting]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2677</guid>
		<description><![CDATA[Many people assume that creating copy for a website is the same as creating copy for other types of media such as print, radio or television. Nothing could be further from the truth. In fact Search Engine Optimization (SEO) copywriting is a unique subset of copywriting. It requires a specific set of skills. The end product, or copy, is content written to attract users as well as abiding by the rules set forth by search engines.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/search-engine-optimization-copywriting.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do I Really Need SEO (Search Engine Optimization)?</title>
		<link>http://www.optimum7.com/internet-marketing/seo/do-i-really-need-seo-search-engine-optimization.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/do-i-really-need-seo-search-engine-optimization.html#comments</comments>
		<pubDate>Wed, 28 Apr 2010 02:34:20 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO Strategies]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2213</guid>
		<description><![CDATA[Do you really need SEO? Let me first address your question with another question: do you want traffic on your website? Do you want highly targeted, highly interested traffic coming to your website? Do you want to experience this traffic day in and day out for a consistently long period of time?  If the answers are yes, then, yes, you undoubtedly need SEO. It is a virtual certainty that somewhere out there in that vast internet world, someone, or many someones, want to read what you have to say or buy what you are selling – you just have to reach them. That’s what SEO (Search Engine Optimization) offers; you are simply reaching your target audience by making your company, your products and services visible for exactly the right people; those that are searching for you but don’t yet know your name.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/do-i-really-need-seo-search-engine-optimization.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Improve Search Engine Rankings</title>
		<link>http://www.optimum7.com/internet-marketing/google-ranking/improve-search-engine-rankings.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-ranking/improve-search-engine-rankings.html#comments</comments>
		<pubDate>Wed, 28 Apr 2010 02:32:38 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Ranking]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Improve Search Engine Rankings]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[metadata]]></category>
		<category><![CDATA[offsite optimization]]></category>
		<category><![CDATA[onsite optimization]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2216</guid>
		<description><![CDATA[Improving Search Engine Rankings is easier said than done.  SEO (Search Engine Optimization) is a never ending marathon of online competition.  This is no different than the brick and mortar world as competition is always there and that entails that you COMPETE.  Search Engine Rankings are the most oft-used measure of visibility success, especially for commercial sites online.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-ranking/improve-search-engine-rankings.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reasons for Not Ranking on Google</title>
		<link>http://www.optimum7.com/internet-marketing/google-optimization/reasons-for-not-ranking-on-google.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-optimization/reasons-for-not-ranking-on-google.html#comments</comments>
		<pubDate>Wed, 28 Apr 2010 02:30:29 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Optimization]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Dynamic Sitemaps]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Results Page]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2219</guid>
		<description><![CDATA[We all know how important it is to rank high on a Search Engine Results Page (SERP) – especially on Google. For many, ranking high with Google is the ‘holy grail’ of Search Engine Optimization (SEO) – and it should be. Google is still the most popular search engine, by far. It should come as no surprise that many people tailor their SEO efforts to Google specifically.  They are often confused and frustrated to find that after all that work, their site is still not ranking on Google. So why? 
]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-optimization/reasons-for-not-ranking-on-google.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Improving Site Speed and Load Time</title>
		<link>http://www.optimum7.com/internet-marketing/website-speed/improving-site-speed-and-load-time.html</link>
		<comments>http://www.optimum7.com/internet-marketing/website-speed/improving-site-speed-and-load-time.html#comments</comments>
		<pubDate>Wed, 07 Apr 2010 02:57:01 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Website Speed]]></category>
		<category><![CDATA[Google Page Speed]]></category>
		<category><![CDATA[Page Load Time]]></category>
		<category><![CDATA[Page Speed]]></category>
		<category><![CDATA[Search Engine Results Pages]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Site Speed]]></category>
		<category><![CDATA[YSlow]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2058</guid>
		<description><![CDATA[A quick loading website has a number of advantages over slower sites. First, and probably the most obvious, a visit to a fast loading site is a pleasant experience, where the information is immediately displayed and visitors’ time isn’t wasted waiting for images to load. According to their research, Google claims that for every .5 seconds of load time, the amount of traffic to a site dropped by 20%. Google also uses load time to determine page quality score – this is another important reason to improve site speed and load time. There’s a strong common industry belief that Google also uses load time in their algorithm while ranking pages on Search Engine Result Pages (SERPs).]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/website-speed/improving-site-speed-and-load-time.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Is Google AdWords Necessary?</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/when-is-google-adwords-necessary.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/when-is-google-adwords-necessary.html#comments</comments>
		<pubDate>Thu, 11 Feb 2010 19:26:31 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[Google Adwords Campaign]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Result Page]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1796</guid>
		<description><![CDATA[It's important to have an understanding of what Google AdWords is and how it works. With AdWords, advertisers pick keywords they believe will be relevant to their website and their marketing strategies. They then bid on the keywords and phrases, with the highest bidders having their ads above the top search engine results (shaded in yellow) and/or along the right side of the first Search Engine Result Page (SERP). The cost per click (CPC) is then formulated according to how the bids were priced; what makes AdWords so unique, though, is the advertiser doesn't pay for the placement itself. What's paid for is each click on the ad that brings the web surfer to the advertiser's optimized landing page.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/when-is-google-adwords-necessary.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get Your Business Online and Internet Visibility</title>
		<link>http://www.optimum7.com/internet-marketing/internet-visibility/your-business-online-and-internet-visibility.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-visibility/your-business-online-and-internet-visibility.html#comments</comments>
		<pubDate>Wed, 03 Feb 2010 22:20:08 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Visibility]]></category>
		<category><![CDATA[Get Your Business Online]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[Pay Per Click Management]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1679</guid>
		<description><![CDATA[There should be no debate regarding the necessity of having an online presence, even if you don't actually transact business online. With over 300 million daily searches on the major search engines just in the United States, the “online necessity” is clear. Unfortunately, while building a website is a relatively straight forward process, making your presence stand out among millions of competing websites, domestically and worldwide, represents a serious competitive marketing challenge.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-visibility/your-business-online-and-internet-visibility.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What is Google Pagerank Algorithm?</title>
		<link>http://www.optimum7.com/internet-marketing/seo/what-is-google-pagerank-algorithm.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/what-is-google-pagerank-algorithm.html#comments</comments>
		<pubDate>Wed, 02 Dec 2009 21:47:21 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Algorithms]]></category>
		<category><![CDATA[Google Page Rank]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[search result page]]></category>
		<category><![CDATA[seo techniques]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1327</guid>
		<description><![CDATA[PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) I know what you are thinking – what in the heck is that strange line of characters and why does it have anything to do with me and my webpage?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/what-is-google-pagerank-algorithm.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Search Algorithm and Developments from Matt Cutts at PubCon</title>
		<link>http://www.optimum7.com/internet-marketing/search-engines/google-search-algorithm-and-developments-from-matt-cutts-at-pubcon.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engines/google-search-algorithm-and-developments-from-matt-cutts-at-pubcon.html#comments</comments>
		<pubDate>Fri, 20 Nov 2009 21:03:57 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[google algorythm]]></category>
		<category><![CDATA[google caffiene]]></category>
		<category><![CDATA[google search]]></category>
		<category><![CDATA[google tools]]></category>
		<category><![CDATA[matt cutts]]></category>
		<category><![CDATA[pubcon]]></category>
		<category><![CDATA[ranking factor]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[webmaster tool]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1288</guid>
		<description><![CDATA[Optimum7 was at the PubCon Search Marketing Conference, which was held in Las Vegas, NV on November 7-14, 2009. This was our first time at PubCon. The sessions in the conference included topics from Search Engine Optimization to Affiliate Marketing and basic technical aspects of Search Marketing to Conversion Optimization. The event was  very well organized and informative providing attendees a forum to network and share experiences and insights.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Internet Marketing with PPC</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html#comments</comments>
		<pubDate>Thu, 29 Oct 2009 20:58:08 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google SERPs]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[Search Engine Results Pages]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1237</guid>
		<description><![CDATA[One of the most effective ways to advertise your online business is by utilizing Pay per Click (PPC) advertising. Under this model of advertising, payment is made only when a user clicks on one of your ads. These ads are typically keyword targeted and there placement is based mainly on the bidding position (the amount you are willing to pay for the click) and the historical performance of your ad (Quality Score). PPC can be an excellent way to increase visibility and locate new customers. Learning to effectively use PPC marketing can have a huge impact on your bottom line.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Should You Outsource PPC</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:51:34 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[A/B Testing]]></category>
		<category><![CDATA[Adtext]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[competitive research]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[extensive keyword research]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine result pages]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=970</guid>
		<description><![CDATA[Pay per Click (PPC) refers directly to those advertisements that accompany Search Engine Result Pages (SERPs) generally along the right hand side as well at the top of the organic results.  In Google the ones just above the organic results are currently shaded in yellow.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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