Tag Archives: SERP

When Is Google AdWords Necessary?

February 11, 2010
It's important to have an understanding of what Google AdWords is and how it works. With AdWords, advertisers pick keywords they believe will be relevant to their website and their marketing strategies. They then bid on the keywords and phrases, with the highest bidders having their ads above the top search engine results (shaded in yellow) and/or along the right side of the first Search Engine Result Page (SERP). The cost per click (CPC) is then formulated according to how the bids were priced; what makes AdWords so unique, though, is the advertiser doesn't pay for the placement itself. What's paid for is each click on the ad that brings the web surfer to the advertiser's optimized landing page.
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How to Get Your Business Online and Internet Visibility

February 3, 2010
There should be no debate regarding the necessity of having an online presence, even if you don't actually transact business online. With over 300 million daily searches on the major search engines just in the United States, the “online necessity” is clear. Unfortunately, while building a website is a relatively straight forward process, making your presence stand out among millions of competing websites, domestically and worldwide, represents a serious competitive marketing challenge.
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What is Google Pagerank Algorithm?

December 2, 2009
PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) I know what you are thinking – what in the heck is that strange line of characters and why does it have anything to do with me and my webpage?
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Google Search Algorithm and Developments from Matt Cutts at PubCon

November 20, 2009
Optimum7 was at the PubCon Search Marketing Conference, which was held in Las Vegas, NV on November 7-14, 2009. This was our first time at PubCon. The sessions in the conference included topics from Search Engine Optimization to Affiliate Marketing and basic technical aspects of Search Marketing to Conversion Optimization. The event was very well organized and informative providing attendees a forum to network and share experiences and insights.
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Internet Marketing with PPC

October 29, 2009
One of the most effective ways to advertise your online business is by utilizing Pay per Click (PPC) advertising. Under this model of advertising, payment is made only when a user clicks on one of your ads. These ads are typically keyword targeted and there placement is based mainly on the bidding position (the amount you are willing to pay for the click) and the historical performance of your ad (Quality Score). PPC can be an excellent way to increase visibility and locate new customers. Learning to effectively use PPC marketing can have a huge impact on your bottom line.
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Why Should You Outsource PPC

September 2, 2009
Pay per Click (PPC) refers directly to those advertisements that accompany Search Engine Result Pages (SERPs) generally along the right hand side as well at the top of the organic results. In Google the ones just above the organic results are currently shaded in yellow.
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