Tag Archives: SERP

Industrial Web Design

Industrial web design presents unique challenges. Industrial websites require a creative perspective to translate the work that gets done into attractive communication and marketing tools. They also require specific functionalities for purchasing and product options most of the time.

Search Engine Optimization (SEO)

At the heart of every website should lie a structure that the search engines can easily access and comprehend. The more attractive your site appears to the users and search engines, the higher it might rank on the search engine results pages (SERP), and the more traffic you can expect to your site.

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SEO for Doctors

The use of SEO (Search Engine Optimization) and doctors seem irrelevant at first glance. Physicians begin to recognize its importance when provided with the number of patients that research online for medical answers and doctor referrals. Everything from the doctors credentials and ratings to potential diagnosis will be found online. Because the new millennium patient is Internet savvy, physicians must pay attention to SEO techniques to delineate their practice from the competition.

Listed below are some steps that doctors can follow to improve their web presence and establish their practice as reputable:

Google and User Friendly Content Management System (CMS)

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Is my Website Penalized?

Did you know that Google actually publishes the rules your company needs to follow when utilizing SEO (Search Engine Optimization) marketing strategies under its Webmaster Guidelines? This means there are legitimate and illegitimate ways of using SEO. You can be penalized for using what is commonly referred to as “Black Hat SEO Techniques”.

On the internet, you are free to use any method to market your website, but that doesn’t mean they will all be tolerated by Google. This is important because Google is the search engine you want to rank on. It has the lion’s share of users—close to 80%. Your website can be penalized for the wrong kind of SEO (not just by the ineffective kind), by seeing its ranking dwindle on SERPs.

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Google Places SEO; Search for Local Businesses

Advancements in online technology area are difficult for many small businesses to keep track of on their own. That’s why SEO experts keep track of developments and the different strategies required to engage them for e-businesses.

The Google Places function, which is designed to help people find a local listing, is a great tool for small companies with a specific geographic market. It’s also a way for them to make targeted marketing decisions. Here at Optimum7, we understand the tools available in the marketplace and we can use them to help your small business grow.

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Bing Health Search and SEO for Medical Industry

In the effort to live up to its promise and to combat the general lack of adequate filter in search engine results, Bing has selected content from only nine trusted medical sources for queries having to do with health.

Although that number seems incredibly limited, it’s easy to see why Bing has gone this route. There are literally millions of websites devoted to answering questions and offering advice related to medical conditions. A Google result for the generic phrase ‘back pain’ yields 143 million results. It isn’t easy for user to distinguish between rubbish and sound medical advice, particularly if they aren’t working in some sort of medical field.

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Google Map Submission

Google maps are one of the most effective marketing resources available to online business owners who are interested in implementing a successful SEO (Search Engine Optimization) program. This generation of Internet savvy users needs the Internet to do more than simply find resources. Now users find businesses, read product reviews and find directions to just name a few. An SEO professional’s job is to find new and effective methods to increase the visibility and reputation of an online entity. One highly used method is Google Map submission.

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Website SEO Companies

Performing a search on the term ‘Website SEO Companies’ will net the users a list of nearly 15 million websites. Choosing just one to perform optimization for a website may be more difficult than trying the ‘do it yourself’ method. Understanding what SEO is, and what a professional optimization company can actually do for a website’s rankings will help narrow down the enormous list of possibilities. Website SEO companies are often the best way to improve overall visibility of a site as well as rankings.

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Search Engine Optimization Copywriting

Many people assume that creating copy for a website is the same as creating copy for other types of media such as print, radio or television. Nothing could be further from the truth. In fact Search Engine Optimization (SEO) copywriting is a unique subset of copywriting. It requires a specific set of skills. The end product, or copy, is content written to attract users as well as abiding by the rules set forth by search engines.

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Do I Really Need SEO (Search Engine Optimization)?

Do you really need SEO? Let me first address your question with another question: do you want traffic on your website? Do you want highly targeted, highly interested traffic coming to your website? Do you want to experience this traffic day in and day out for a consistently long period of time?  If the answers are yes, then, yes, you undoubtedly need SEO. It is a virtual certainty that somewhere out there in that vast internet world, someone, or many someones, want to read what you have to say or buy what you are selling – you just have to reach them. That’s what SEO (Search Engine Optimization) offers; you are simply reaching your target audience by making your company, your products and services visible for exactly the right people; those that are searching for you but don’t yet know your name.

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Reasons for Not Ranking on Google

We all know how important it is to rank high on a Search Engine Results Page (SERP) – especially on Google. For many, ranking high with Google is the ‘holy grail’ of Search Engine Optimization (SEO) – and it should be. Google is still the most popular search engine, by far. It should come as no surprise that many people tailor their SEO efforts to Google specifically.  They are often confused and frustrated to find that after all that work, their site is still not ranking on Google. So why?

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Improving Site Speed and Load Time

A quick loading website has a number of advantages over slower sites. First, and probably the most obvious, a visit to a fast loading site is a pleasant experience, where the information is immediately displayed and visitors’ time isn’t wasted waiting for images to load. According to their research, Google claims that for every .5 seconds of load time, the amount of traffic to a site dropped by 20%. Google also uses load time to determine page quality score – this is another important reason to improve site speed and load time. There’s a strong common industry belief that Google also uses load time in their algorithm while ranking pages on Search Engine Result Pages (SERPs).

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