In our previous article we illustrated quite clearly how Internet Marketing is TRANSPARENT where traditional marketing such as Direct Mail, Print Advertising, TV & Radio, Billboards, Telemarketing are quite the opposite.
So, it would make sense that if you are dealing with a medium that is ultimately transparent and measurable, that you should be more efficient in your marketing efforts … AND … this is unquestionably true. However there are human elements that cannot be eliminated.
The human element is mainly commitment. Simply, here are those commitments: