If you are a university that is looking for ways to get more students, you should look into SEO marketing. SEO stands for search engine optimization. Search engine optimization is the process of optimizing your website for users and search engines so that it is higher in the rankings of search engines. The higher your website is in the rankings, the more likely it is that people will click on your website. People trust search engines to bring them the most relevant websites first.
Tag Archives: SEO marketing
What Trends to Avoid in SEO
SEO is a complicated process, for a lot of different reasons. One of the biggest ones is the fact that search engine algorithms are a closely guarded trade secret; as secretive as they are, though, it’s well known that Google uses well over 100 different factors to determine page rank. Their goal is to make it difficult for webmasters and designers to come up with page ranks that their sites don’t deserve. On top of that, the environment changes constantly; what was working in ’04 didn’t work in ’05, and what worked in ’08 doesn’t work in ’10. Here’s a roundup of some bad and/or outdated practices for SEO marketing:
Posted in Search Engine Optimization Also tagged algorithms, Google, keyword metatags, Search Engines, SEO, Trends Leave a comment
Guaranteed SEO Results… Really?
- Nobody can claim “guaranteed rankings.” For anyone who’s in the process of seeking Search Engine Optimization services, this should be a huge red flag. Is it possible to guarantee the future strategies of your competitors? Of social networking sites like Facebook or MySpace? Or of search engines? Of course it isn’t. Those that claim guaranteed rankings are telling you what you want to hear; not what you need to know. Be careful about “play on words” i.e. “guaranteed page 1 of Google” can be achieved by placing ads (sponsored listings or PPC) that will show up on page … this is NOT SEO because SEO generate organic rankings … the ones that fill the main body of the page.
SEO Marketing for Local Businesses
The Internet has, in effect, flattened the world. Businesses now have the ability to produce products in one country, administer business in another and sell to yet a third. This has opened up a world of possibilities for even small businesses to advertise to a worldwide audience. In many instances, this exposure has led to positive change in sales. It has also led many businesses to ignore what used to be their bread and butter, local sales. However broad your campaign, it’s still important that you reach your local audience, especially in certain industries, like real estate, home services, legal, accounting, medical and retail. Local marketing is an often overlooked, but intensely valuable form of SEO (search engine optimization) marketing.
Posted in SEO Also tagged google maps, internet advertising, Internet Marketing, Local Businesses, Local SEO, Search Engine Optimization Leave a comment
Why Do We Need Marketing?
For anyone who runs a business of any kind, you’ll know that the true question is not whether we need marketing, but how much do we need? A store owner can have the best products available on the market, and a top notch staff, and they will still flounder financially if no one is able to find their product. Even word of mouth is a form of marketing. It’s impossible to simply put out a great product and expect to get financial rewards. As with any business, it takes money to make money. An investment in marketing is equally, if not more important than, the investments you make inventory and staff.
Posted in SEM Also tagged campaign, do we need marketing, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Social Media, subliminal, Viral Marketing Comments closed