SEO stands for Search Engine Optimization. To have your website found by potential clients who use search engines to find relevant companies, SEO is vital for your success as a green energy company. By allowing clients to find your website through search engines, instead of pay-per-click ads, banners, and so on, you are attracting customers organically, or in other words: for free.
Tag Archives: SEO Friendly
Local SEO Strategies
Research shows that most search engine users are looking for “real world” results like a place to eat or somewhere to shop. These real world searches are usually local in nature with the user trying to find a business or other destination nearby. In order to optimize your search engine optimization (SEO) efforts, you must put proper emphasis on local search results.
Building an SEO friendly site
The first step to improving your local SEO efforts is to make sure that your site is well-designed for the users and search engines. Remember that users look at usability and search engines mainly read the text and code on each web page.
Ecommerce Setup
An ecommerce website might need a custom setup in order to operate efficiently. There are a few Ecommerce options to choose from that will make your site run smoothly. You can buy a license for an ecommerce system from anywhere between $500 – $30,000 (one time). Or you can go with a hosted cart solution which will cost between $30 – $300 per month. It is recommended that you look into some of the premium ecommerce software including X-Cart and Volusion to find the software that best suit your needs.
X-Cart
Posted in Ecommerce Also tagged cost per acquisition, ecommerce setup, inventory management, real-time shipping cost estimation, ROI, shopping cart software, Volusion, X-cart Leave a comment
SEO Friendly Website Redesign
If you’re conducting a website redesign, you should take steps to make sure that your new site is SEO friendly. How would you know if your site is ready for a redesign, and what would you need to do to make your site SEO friendly if it was?
Who Should Redesign?
If you’re a business that’s still using the same site you launched five or more years ago, you may want to consider doing a redesign. Web 2.0 is so much more user friendly, along with all the other changes and upgrades to internet technology. You’re doing a disservice to your current clients – and you’re missing out on potential clients – if you don’t revamp your site and implement some of these upgrades.
Posted in Web Design Also tagged calls to action, Content Management System, google search index, Html, Keywords, php, Search Engines, static url, Website Redesign, Yahoo Leave a comment
How to Switch From Joomla to WordPress
Situation Analysis
Originally our website was developed using the content management system, Joomla. Joomla is very powerful. It accommodates almost any layout. The problem with Joomla is that it wasn’t built with SEO (Search Engine Optimization) and all its intricacies in mind. In addition, customizing the functionality of a website running on Joomla can be very challenging. There are few resources regarding how to modify Joomla’s system files. There are even fewer Joomla developers to approach for help. Unfortunately this CMS (Content Management System) has not experienced the wide adoption rate of WordPress.
Posted in Web Development Also tagged Content Management System, html5, Joomla, jQuery, security, SEO functionalities, software updates, static keyword-based URLs, support, wordpress Leave a comment
B2B ECommerce Systems
Before the Internet, B2B (Business to Business) transactions were a quagmire of complications, relying heavily on fax and phone systems to process orders, track shipments and even collect money. This system was cumbersome and time consuming. The increasing popularity of the Internet and its related eCommerce systems has allowed many businesses to streamline their B2B processes. B2B eCommerce Systems allow online business owners to implement a simplified ordering process, ultimately impacting sales and the bottom line.
Ideal eCommerce platforms offer superior tools, such as a real-time dashboard. They offer a wealth of information in their reporting dashboard, which allows businesses to easily track their potential business sales. Also, integrations from specific networks and API integrations with 3rd party lead management software is essential.
Posted in Ecommerce Also tagged API Integration, Ecommerce SEO, Ecommerce Systems, Online Business, Search Engine Optimization Leave a comment
Tips on Using Joomla SEO
Joomla is one of the most popular content management systems on the web along with WordPress. It’s much more complicated than WordPress, however, it provides a wide variety of features for small and medium size businesses. While WordPress is more of a blogging tool that can be customized to be a website, Joomla is a true content management system.
It’s essential that a Joomla professional build this content management system, since it’s not as easy as WordPress to set up and optimize. Of course, one of the most important factors here is SEO. (Search Engine Optimization) With the latest version release of Joomla, many features are now SEO Friendly. Here’s a compiled list of what to pay attention to when making a Joomla site SEO friendly;
Posted in Web Development Also tagged Backlinks, Content Management System, Joomla, Joomla Backlink Checker Tool, Joomla SEO, Search Engine Optimization, SEO 1 Comment
Tips on Using WordPress SEO
WordPress is one of the most popular Content Management Systems (CMS) online. Bloggers, small businesses and even some publishers use it. WordPress is an SEO friendly CMS and by using plugins, we can even customize it to be more effective in organic rankings. Here are some ideas to rev up your WordPress search engine rankings:
- Don’t inadvertently block the search engines. Sounds simple, but people do it all the time. Go to your admin panel, click on Options>Privacy and just make sure that your settings read “I would like my blog to be visible to everyone”
Posted in Content Management Systems Also tagged Content Management Systems, Internet Marketing, organic rankings, plugins, SEO, wordpress Leave a comment
SEO Friendly URL Structures
SEO is all about being found on the Search Engine Result Pages (SERPs). The processes number in the hundreds. However, square one is a good place to start and in SEO that is your URL and the associated structures. Here are guidelines that will be helpful:
Posted in Web Development Also tagged dynamic URLs, file extensions, SEO, SERPS, Site Structure 1 Comment
Interactive Web Design and SEO
Interactive Web Design and SEO must be compatible to work together; otherwise they are mutually exclusive. The best known incompatibility is the use of Flash programming to design a website. Unknowing website owners hire website designers who are not aware or are not concerned with the ultimate objective of almost any commercial website … to make money for the owner. So the best looking website won’t have any business success online if the website is unreadable by the search engines; this renders the website and the online business invisible or as I like to say in “online nuclear winter.” The basic fact is that Flash cannot be read by any of the major search engines. So if your descriptive text, navigation, headers and footers are created within a Flash website, Google will never read it.
Posted in Web Design Also tagged Conversions, E-Commerce, Flash, interactive web design, SEO, Traffic 1 Comment
SEO Friendly Web Development
Whether you are designing a brand new website, redesigning an existing website or adding new functionality to your website i.e. ecommerce / shopping cart, blog, audio, video, article section, news or press release section, et al, it is essential that the objectives (the job description) of the website be the guiding criteria every time. All websites, particularly commercial websites have a set of objectives; generally these objectives absolutely depend on being found on Google and the other major search engines. SEO is all about being found through the search engines; all Web Development, from the basics through the most advanced techniques, need to be SEO Friendly first.
Posted in Design Also tagged meta info, onsite optimization, SEO, site map, URL, Web Development Leave a comment