Search Engine Marketing , whether its Organic SEO or PPC , even spectacularly done, is limited to getting searchers to find you and land on your home page, a specific landing page or another internal page that is most relevant to the search performed. It does not equal CONVERSION .

Successful SEO gets the right user to the right page on your website. Now your website must take over from there to grab the attention of the visitor and very quickly … 5 seconds.