Google maintains a huge market share of online searches. For this reason you may want to focus your SEO (Search Engine Optimization) efforts on Google rankings.
Ranking high in a Google search index helps your site’s visibility, and helps direct traffic to you. But how can you achieve high rankings? By focusing on SEO.
SEO is a very involved process that can be costly; however it is a good investment in your business. Statistically, most people do not venture past the first or second page in a Google search index when they’re looking for information on the internet. That means, if your site isn’t properly optimized, you won’t make it to the top, and you won’t get seen – keeping your traffic down and ultimately spelling out the death of your online efforts.