Google Analytics is a set of free tools offered by Google. They allow website owners to view detailed statistics about their websites and how viewers use them. Information is also available regarding where web traffic comes from. Because it is free, easy to use and simple to acquire, everyone with a website should be using it. While Google Analytics is loaded with features, there are several features that stand above the rest.
- Interface: The interface provided by Google Analytics is both simple and intuitive. A few clicks of the mouse grants you access to all the information you could ever want regarding your website. From the number of visitors to the keywords they used to find you, the user interface brings it all together.