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	<title>Internet Marketing Articles &#187; SEM</title>
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		<title>How to Analyze a Website for SEO and What to Expect from SEO in 6-12 Months</title>
		<link>http://www.optimum7.com/internet-marketing/seo/how-to-analyze-a-website-for-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/how-to-analyze-a-website-for-seo.html#comments</comments>
		<pubDate>Wed, 21 Dec 2011 14:16:59 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[analyzing a website]]></category>
		<category><![CDATA[how to perform an seo analysis]]></category>
		<category><![CDATA[Search Engine Friendly]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO analysis]]></category>
		<category><![CDATA[seo analysis tools]]></category>
		<category><![CDATA[seo in 2012]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[the future of seo]]></category>
		<category><![CDATA[website analysis]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=6570</guid>
		<description><![CDATA[It's no question that an initial review of a prospect's website by an SEO Company can come off as a weak analysis because it is mainly software driven and not a painstaking human analysis. It really is a conversation starter which can lead to more of an  in-depth analysis leading to  an effective strategy to take the prospect's website to the next level on Google. It's almost impossible to rely on software alone to do an analysis of a website in terms of Google visibility or authority. An analyst (a human being) must look at the data and review the hundreds of elements that might play a role in the custom strategy to be proposed for the business’ website.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get in Google Search via SEO and PPC</title>
		<link>http://www.optimum7.com/internet-marketing/google-ranking/how-to-get-in-google-search.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-ranking/how-to-get-in-google-search.html#comments</comments>
		<pubDate>Thu, 03 Nov 2011 20:58:52 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[Google Ranking]]></category>
		<category><![CDATA[appearing on google search]]></category>
		<category><![CDATA[getting to google search]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ranking on google]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=6264</guid>
		<description><![CDATA[If you have a website, you expect that people will be able to find you in the search engines. In fact, you need them to find you there because more than half of all searches begin online. Of course, Google is the global leader in search, so your first concern should be how to get in Google search.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Checklist (Search Engine Optimization); On-Site, Design, Content and Quality Backlinks</title>
		<link>http://www.optimum7.com/internet-marketing/seo/seo-checklist.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/seo-checklist.html#comments</comments>
		<pubDate>Thu, 27 Oct 2011 01:35:13 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[Off-site Optimization]]></category>
		<category><![CDATA[on site optimization strategies]]></category>
		<category><![CDATA[on-site optimization]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[search engine optimization checklist]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO Friendly CMS]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5880</guid>
		<description><![CDATA[Once you have a website in place, traffic from the search engines is vital to connecting with new prospects. The search engines promote content they believe will be most useful to users. Unfortunately, search engines might not always see content the same way humans do. Webmaster must ensure their sites employ search engine optimization (SEO) tactics to show both the search engines and the users the value of their sites.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Do Marketing; Why Business Marketing is Necessary</title>
		<link>http://www.optimum7.com/internet-marketing/advertisement/why-do-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertisement/why-do-marketing.html#comments</comments>
		<pubDate>Fri, 14 Oct 2011 16:27:13 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[internet marketing campaign]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[reasons to do marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5721</guid>
		<description><![CDATA[This may sound like a question that insults the intelligence of most business owners or service providers. You may think, everyone knows why businesses need marketing - but do they really? Even if one assumes that the majority of the population knows what marketing does for a business or service provider, common attitudes toward marketing often reveal ideas that are highly mistaken.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Marketing Solution</title>
		<link>http://www.optimum7.com/internet-marketing/marketing/seo-marketing-solution.html</link>
		<comments>http://www.optimum7.com/internet-marketing/marketing/seo-marketing-solution.html#comments</comments>
		<pubDate>Fri, 14 Oct 2011 16:25:32 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5714</guid>
		<description><![CDATA[Have you been wondering how you can use web marketing to attract customers instead of spending all your time chasing new prospects? Search engine optimization (SEO) and online marketing can start attracting those prospects to you.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/marketing/seo-marketing-solution.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing VS Traditional Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/marketing-research/internet-marketing-vs-traditional-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/marketing-research/internet-marketing-vs-traditional-marketing.html#comments</comments>
		<pubDate>Wed, 12 Oct 2011 14:47:55 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[traditional marketing vs seo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5681</guid>
		<description><![CDATA[It is the battle of the advertising ages. Who’s going to be the winner? SEO? The Four P’s? ATL? BTL? No I’m not just throwing random acronyms around, they’re all actually relevant terms and are battling amongst one another as we speak in this crazy industry that is marketing.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/marketing-research/internet-marketing-vs-traditional-marketing.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Google SEO Page Rank; Why Does It Stop Working? Is that a Google Message?</title>
		<link>http://www.optimum7.com/internet-marketing/google-ranking/the-google-seo-page-rank.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-ranking/the-google-seo-page-rank.html#comments</comments>
		<pubDate>Wed, 12 Oct 2011 14:47:12 +0000</pubDate>
		<dc:creator>julian</dc:creator>
				<category><![CDATA[Google Ranking]]></category>
		<category><![CDATA[google page ranks]]></category>
		<category><![CDATA[Google PR]]></category>
		<category><![CDATA[google updates]]></category>
		<category><![CDATA[Page Rank]]></category>
		<category><![CDATA[panda 2b]]></category>
		<category><![CDATA[panda 2b effects]]></category>
		<category><![CDATA[panda 2b update]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5689</guid>
		<description><![CDATA[Google controls the Page Rank feature of every page on the internet. A lot of professionals are constantly looking at these numbers since it shows an important value to measure the quality of a page or a site in Google's eyes. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-ranking/the-google-seo-page-rank.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Improve Ranking by SEO</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/improve-ranking-by-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/improve-ranking-by-seo.html#comments</comments>
		<pubDate>Sun, 09 Oct 2011 23:30:27 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[improving website rankings]]></category>
		<category><![CDATA[Increase Website Traffic]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5615</guid>
		<description><![CDATA[With so many customers conducting their research online, it is imperative that a website rank high in the search engines. If you website does not appear in the top two or three positions, potential customers might never see your site. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/improve-ranking-by-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is SEO; Beginners and Newbie&#8217;s Guide</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/what-is-seo-beginners-and-newbies-guide.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/what-is-seo-beginners-and-newbies-guide.html#comments</comments>
		<pubDate>Tue, 23 Aug 2011 03:19:32 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Volusion]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5032</guid>
		<description><![CDATA[Search Engine Marketing is a necessity not only to businesses but also to the World Wide Web as a whole. Good SEO makes for a well established, well crafted, organized, informative, useful, and reliable web site; am I right? However, to understand SEO, one must also understand and see SEO as an ever-changing and ever-growing set of elements. What worked and benefited a web site a year ago, may no longer have the same effect today.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/what-is-seo-beginners-and-newbies-guide.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing Optimization</title>
		<link>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-optimization.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-optimization.html#comments</comments>
		<pubDate>Wed, 29 Jun 2011 03:59:45 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[ad text optimization]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Placement]]></category>
		<category><![CDATA[search marketing optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Submission]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4508</guid>
		<description><![CDATA[Search Engine Optimization (SEO) has become one of the hottest buzzwords of the Internet age. After all, what good is trying to have a presence on the Internet if your website isn't presented in a manner that allows your image to be maximized? Isn't being seen the whole point of it? This is doubly important if your point is to not only be noticed, but to sell a product or service as well.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-optimization.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Campaign Internet Marketing Services</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/campaign-internet-marketing-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/campaign-internet-marketing-services.html#comments</comments>
		<pubDate>Wed, 22 Jun 2011 21:00:40 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[bookmarking]]></category>
		<category><![CDATA[campaign internet marketing services]]></category>
		<category><![CDATA[campaign marketing]]></category>
		<category><![CDATA[integrated link management]]></category>
		<category><![CDATA[plug-in architecture]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engine-friendly permalink structure]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[template processor]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4458</guid>
		<description><![CDATA[The internet has not only dominated the world of high technology, it has also reigned over the marketing mediums. Unlike the traditional mediums, viral marketing done on the internet can reach millions of people at the same time. It can be made possible in a wide variety of ways since the internet offers virtually limitless possibilities.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/campaign-internet-marketing-services.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Marketing Training</title>
		<link>http://www.optimum7.com/internet-marketing/seo-consulting/online-marketing-training.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo-consulting/online-marketing-training.html#comments</comments>
		<pubDate>Tue, 12 Apr 2011 03:06:44 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO Consulting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[marketing online]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online marketing campaign]]></category>
		<category><![CDATA[online marketing training]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3983</guid>
		<description><![CDATA[Online marketing is the process of promoting or marketing goods and/or services on the internet. Though online marketing mainly pertains to marketing on the internet it also encompasses marketing through all forms of wireless media including email. Online marketing ties several facets together such as development, design, advertising and sales. These facets are brought together on an online medium with one goal in mind: to reach the largest number of people at any given time to generate the greatest possible potential for publicity and sales.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo-consulting/online-marketing-training.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Search Engine Marketing Works</title>
		<link>http://www.optimum7.com/internet-marketing/seo/how-search-engine-marketing-works.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/how-search-engine-marketing-works.html#comments</comments>
		<pubDate>Thu, 30 Dec 2010 00:28:46 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Campaigns]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3480</guid>
		<description><![CDATA[With the online market becoming a more and more popular place to advertise some people are wondering how search engine marketing (SEM) works. Well, there are many aspects to it and all of them should be incorporated in to a successful SEM campaign.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/how-search-engine-marketing-works.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEM (Search Engine Marketing) Training</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/sem-search-engine-marketing-training.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/sem-search-engine-marketing-training.html#comments</comments>
		<pubDate>Fri, 08 Oct 2010 00:35:51 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Google Webmaster Tools]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[sem training]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3114</guid>
		<description><![CDATA[SEO (Search Engine Optimization) targets the natural (organic) listings of the major search engines i.e. Google, Bing and Yahoo. SEM (Search Engine Marketing) is a broader t term that includes both SEO, Sponsored Search also known as Pay per Click (PPC), Affiliate Marketing, Social Media Marketing and other online marketing methods.  Terminology aside, training for SEM is for those who seek to develop themselves into full time internet marketers and decidedly NOT for those who are running an online business.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/sem-search-engine-marketing-training.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Search Engine Optimization &amp; SEO Experts</title>
		<link>http://www.optimum7.com/internet-marketing/seo/website-search-engine-optimization-seo-experts.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/website-search-engine-optimization-seo-experts.html#comments</comments>
		<pubDate>Wed, 18 Aug 2010 03:04:23 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO Experts]]></category>
		<category><![CDATA[Website Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2879</guid>
		<description><![CDATA[While most online business owners are aware of the importance of Search Engine Optimization (SEO), they are unsure how to optimize their website. It is quite rare that an untrained individual will be able to perform SEO even with the guidance offered for free by Google. Finding the best website Search Engine Optimization SEO expert to perform the work on your behalf is simply a better choice because SEO is difficult, involves hard work and perseverance. Understanding what to look for makes finding the perfect expert easy.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/website-search-engine-optimization-seo-experts.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization Service Plans</title>
		<link>http://www.optimum7.com/internet-marketing/seo/search-engine-optimization-service-plans.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/search-engine-optimization-service-plans.html#comments</comments>
		<pubDate>Fri, 16 Jul 2010 20:35:21 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Internet Marketing Companies]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Local SEO Campaign]]></category>
		<category><![CDATA[Onsite Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Service Plans]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2733</guid>
		<description><![CDATA[It has become more and more common for even small online businesses to hire an outside firm to handle their Search Engine Optimization (SEO). Constantly changing standards, new techniques and maintenance make SEO a process that can be time consuming, and a qualified consultant can often perform optimization and even maintenance tasks for reasonable prices. Knowing what to expect from SEO Services is often the first step towards selecting the ideal SEO consultant for your business.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/search-engine-optimization-service-plans.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Marketing Services</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/seo-marketing-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/seo-marketing-services.html#comments</comments>
		<pubDate>Wed, 30 Jun 2010 20:35:22 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[online marketing plan]]></category>
		<category><![CDATA[Onsite Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo consultant]]></category>
		<category><![CDATA[SEO Marketing Services]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2662</guid>
		<description><![CDATA[Marketing your website is about more than designing an attractive site. In fact, there is an entire series of techniques, known as Search Engine Optimization (SEO) that must be performed in order to ensure a website ranks high enough with the various search engines to drive significant traffic. Many online business owners worry that they are not up to the task, and with good reason. Constantly changing search engine criteria, research and industry rumor all play a large role in successfully optimizing a site. For this reason, many online business owners turn to a qualified SEO Marketing Companies to handle the optimization for them. A qualified SEO consultant will use their qualifications, experience and industry knowledge to help you create an SEO marketing plan that will move your site from the back woods of the Search Engine Results Pages (SERPs) to page 1.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/seo-marketing-services.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Does SEM (Search Engine Marketing) Work?</title>
		<link>http://www.optimum7.com/internet-marketing/sem/how-does-sem-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/how-does-sem-work.html#comments</comments>
		<pubDate>Mon, 17 May 2010 20:39:08 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM strategy]]></category>
		<category><![CDATA[SERPS]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2410</guid>
		<description><![CDATA[Search Engine Marketing (SEM) aims to improve the visibility of a website in Search Engine Result Pages (SERPs). The purpose, as with any marketing, is to build an audience. Search Engines are a great way to do this since they’re the top referrer for new visitors. SEM uses search engine optimization (SEO) and pay per click advertising (PPC) to promote a website. SEO involves organically getting your website in the top search results while PPC allows you to easily buy your way onto the front page.
]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/how-does-sem-work.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Remove Bad Publicity</title>
		<link>http://www.optimum7.com/internet-marketing/online-marketing-business/how-to-remove-bad-publicity.html</link>
		<comments>http://www.optimum7.com/internet-marketing/online-marketing-business/how-to-remove-bad-publicity.html#comments</comments>
		<pubDate>Tue, 11 May 2010 15:00:35 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Online Marketing Business]]></category>
		<category><![CDATA[bad online publicity]]></category>
		<category><![CDATA[bad publicity]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[negative reviews]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2352</guid>
		<description><![CDATA[No business wants bad publicity, but sometimes it happens. Write-ups and blog rants are easy to put on the Internet, and there are a lot of complaint sites and review sites out there. Most people who use these do so responsibly, but there are some people who like to cause problems and post negative things about a business because they weren't treated exactly the way they should have been. Some people complain no matter what you do, and you can't please everyone all the time. With that in mind, using SEO and SEM tactics to increase the search engine rankings of good publicity can help to remove bad publicity by causing it to fall further down the page when someone searches for your company or product.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/online-marketing-business/how-to-remove-bad-publicity.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Web Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/small-business/small-business-web-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/small-business/small-business-web-marketing.html#comments</comments>
		<pubDate>Wed, 10 Mar 2010 21:44:22 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Banner Advertising]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[Local Businesses]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO schemes]]></category>
		<category><![CDATA[small businesses]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1920</guid>
		<description><![CDATA[Advances in the Internet have completely changed the playing field for small businesses trying to build a brand identity and establish a web presence for themselves. The changes have come so fast and have been so dramatic that it can be intimidating to try to keep up with them, but it's important to know the landscape, and to have an understanding of some web marketing basics. The more small businesses understand about SEM (search engine marketing), the better they'll be able to take advantage of the benefits of web marketing and to protect themselves from SEO scams and companies that use unethical marketing  and execution practices.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/small-business/small-business-web-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Increased Awareness of SEO &amp; SEM</title>
		<link>http://www.optimum7.com/internet-marketing/marketing/increased-awareness-of-seo-sem.html</link>
		<comments>http://www.optimum7.com/internet-marketing/marketing/increased-awareness-of-seo-sem.html#comments</comments>
		<pubDate>Wed, 09 Dec 2009 21:39:07 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Off-Page Optimization]]></category>
		<category><![CDATA[On-Page Optimization]]></category>
		<category><![CDATA[organic ranking]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[smo]]></category>
		<category><![CDATA[Social Bookmarking]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1393</guid>
		<description><![CDATA[Search Engine Optimization (SEO) is the set of processes focused on achieving high organic rankings on the major search engines such as Google.  SEM (Search Engine Marketing) is actually a broader term that includes SEO and many other Internet Marketing processes including PPC advertising, Social Media Optimization (SMO) and Social Bookmarking.  Businesses of all sizes are becoming increasingly aware of these terms and the relative importance of these processes as essential to online success.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/marketing/increased-awareness-of-seo-sem.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Do We Need Marketing?</title>
		<link>http://www.optimum7.com/internet-marketing/sem/why-do-we-need-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/why-do-we-need-marketing.html#comments</comments>
		<pubDate>Mon, 29 Jun 2009 15:40:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[do we need marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[subliminal]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=689</guid>
		<description><![CDATA[For anyone who runs a business of any kind, you'll know that the true question is not whether we need marketing, but how much do we need? A store owner can have the best products available on the market, and a top notch staff, and they will still flounder financially if no one is able to find their product. Even word of mouth is a form of marketing. It's impossible to simply put out a great product and expect to get financial rewards. As with any business, it takes money to make money. An investment in marketing is equally, if not more important than, the investments you make inventory and staff.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/why-do-we-need-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Black Hat SEO?</title>
		<link>http://www.optimum7.com/internet-marketing/sem/what-is-black-hat-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/what-is-black-hat-seo.html#comments</comments>
		<pubDate>Tue, 23 Jun 2009 03:31:54 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[black hatters]]></category>
		<category><![CDATA[doorway pages]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[invisible text]]></category>
		<category><![CDATA[keyword stuffing]]></category>
		<category><![CDATA[link farming]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[What is Black Hat SEO?]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=667</guid>
		<description><![CDATA[Black Hat SEO tactics are practices used by unethical SEO companies, and online marketing sites to trick search engines into giving them a higher ranking than they deserve. Black Hat SEO delivers fast results, but is ultimately very bad news for the users. So why is Black Hat SEO frowned upon, if it works (albeit temporarily)? Black Hat tactics are considered unethical, because they almost always break the rules of search engines. In addition to that, sites that use Black Hat SEO techniques make for a near universally bad user experience. There also some pretty severe repercussions for using Black Hat techniques. When search engines discover that these methods are being used, they will often block those sites from search results, rendering the site essentially useless.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/what-is-black-hat-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Do SEO Companies Do?</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/what-do-seo-companies-do.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/what-do-seo-companies-do.html#comments</comments>
		<pubDate>Tue, 16 Jun 2009 03:49:54 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[building links]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[optimize conversions]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[What Do SEO Companies Do]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=649</guid>
		<description><![CDATA[More than anything else, an SEO company exists to do all those things that you don't have time to do with your website, or don't have the skills to do yourself. Of course you want to market your site, and make sure it's seen by everyone who is browsing the internet. The problem is, however, that hardly any business owner has the time to do all the tedious work building links, adding alt tags to pages, and creating mountains and mountains of relevant and interesting copy. There's an even large group of business owners who don't even know where to begin with SEO, and that's why SEO companies are practically essential to doing business online.
]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/what-do-seo-companies-do.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Internet Advertising</title>
		<link>http://www.optimum7.com/internet-marketing/business-online/free-internet-advertising.html</link>
		<comments>http://www.optimum7.com/internet-marketing/business-online/free-internet-advertising.html#comments</comments>
		<pubDate>Wed, 03 Jun 2009 03:24:36 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Business Online]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[free internet advertising]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[paid advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=533</guid>
		<description><![CDATA[Everyone loves free stuff and internet advertising is no exception.  Free internet advertising can come in the form of blogs, directories and classified ads.  Most of these free services need to be implemented manually so it can take a lot of time; but it's free!  Exposure for free; you put a bit of work into it but you are getting honest to goodness online visibility.  While paid methods can be more effective, it isn't necessarily so as it still needs to be supported by a sensible and targeted strategy.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/business-online/free-internet-advertising.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Organic Search Engine Rankings</title>
		<link>http://www.optimum7.com/internet-marketing/sem/organic-search-engine-rankings.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/organic-search-engine-rankings.html#comments</comments>
		<pubDate>Thu, 21 May 2009 20:07:02 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[Organic Search Engine Optimization]]></category>
		<category><![CDATA[Organic Search Engine Rankings]]></category>
		<category><![CDATA[organic search results]]></category>
		<category><![CDATA[Ranking]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=502</guid>
		<description><![CDATA[Wikipedia defines Search Engine Optimization (SEO) as the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/organic-search-engine-rankings.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Improve Web Site Search Engine Rankings</title>
		<link>http://www.optimum7.com/internet-marketing/sem/improve-web-site-search-engine-rankings.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/improve-web-site-search-engine-rankings.html#comments</comments>
		<pubDate>Thu, 21 May 2009 20:05:00 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[improve rank]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engine rankings]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[web ranking]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=511</guid>
		<description><![CDATA[If you have a website and you are either not ranking for what you believe to be your most important keywords or terms or you just aren’t getting the amount of traffic you are seeking, you need to Improve your Website’s Search Engine Rankings for your most relevant keywords. Here is a brief outline of our processes that we use so successfully for ourselves and for Optimum7 clients.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/improve-web-site-search-engine-rankings.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Knoxville Web Development</title>
		<link>http://www.optimum7.com/internet-marketing/design/knoxville-web-development.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/knoxville-web-development.html#comments</comments>
		<pubDate>Mon, 18 May 2009 21:29:58 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[web programming]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=485</guid>
		<description><![CDATA[Looking for web programming in Knoxville? Consider looking outside of Knoxville for excellent web programming talent that is worthy of creating, maintaining, and marketing your website. Fortunately the progression of computer technology has allowed us to seek products and services from anywhere in the world that could better fit our needs and satisfy our visions and expectations of what a successful site should be.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/design/knoxville-web-development.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/website-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/website-marketing.html#comments</comments>
		<pubDate>Tue, 12 May 2009 15:26:04 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[corporate signature]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media sites]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=300</guid>
		<description><![CDATA[Marketing your website is a marathon, not a sprint. It requires many personal and corporate traits including commitment, conviction, discipline and patience. In this writing, let’s review the areas that you need to pay the most attention to. Corporate Signature This is the most basic form of website marketing. Your URL must appear on every [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/website-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing.html#comments</comments>
		<pubDate>Tue, 12 May 2009 14:46:13 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[organic search results]]></category>
		<category><![CDATA[paid search results]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=292</guid>
		<description><![CDATA[Search Engine Marketing (SEM) is a term that has created some confusion over the years. It is used by some Internet Marketers and Online Advertisers for what is commonly referred to as Paid Search or Pay per Click (PPC) vs. Search Engine Optimization which always refers to Organic Search Results. Optimum7 and many others use Search Engine Marketing to refer to all marketing methods and processes involving both organic and paid search results.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Quick Start Guide to Google Ad Text</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/quick-start-google-ad-text.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/quick-start-google-ad-text.html#comments</comments>
		<pubDate>Wed, 22 Apr 2009 13:57:45 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Display URL]]></category>
		<category><![CDATA[Google Ad Text]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=205</guid>
		<description><![CDATA[When you enter a search query on Google and the indexed results appear, where do you notice your eyes going first? For some reason, my eyes just seem to go to the left instead of the right. Perhaps it’s because many of the ads used in Google Ad Text (the ones that pop up on [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/quick-start-google-ad-text.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing Services &#8211; 6-Point Checklist</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/internet-marketing-services-6-point-checklist.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/internet-marketing-services-6-point-checklist.html#comments</comments>
		<pubDate>Mon, 01 Dec 2008 03:35:11 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Internet Marketing Company]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEM Company]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Checklist]]></category>
		<category><![CDATA[SEO Content]]></category>
		<category><![CDATA[SEO Results]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=120</guid>
		<description><![CDATA[Whether you are looking for Internet Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search Management (Pay per Click or PPC), you need to make certain that the Internet Marketing Company you are interviewing includes or excludes the following:]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles-content/internet-marketing-services-6-point-checklist.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fundamentals of Search Engine Marketing (SEM)</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/fundamentals-of-search-engine-marketing-sem.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/fundamentals-of-search-engine-marketing-sem.html#comments</comments>
		<pubDate>Sat, 15 Nov 2008 19:32:24 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Offsite Marketing]]></category>
		<category><![CDATA[Onsite Marketing]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO References]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=110</guid>
		<description><![CDATA[SEM is no easy task. It requires a thoroughly planned execution strategy    and a flawless process to be successful.  Depending on the competitiveness of the industry, it might take 6 months to years to achieve substantial results. There are no tricks or magic involved here, just hard work and dedication. There are a lot of roads to take and strategies to implement. However, marketers should not forget the fundamentals of SEM.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles-content/fundamentals-of-search-engine-marketing-sem.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Advertising</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/search-engine-advertising.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/search-engine-advertising.html#comments</comments>
		<pubDate>Tue, 14 Oct 2008 16:40:01 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=40</guid>
		<description><![CDATA[Search Engine Advertising is a term that is inherently confusing.  Some use this term interchangeably with Sponsored Search or Pay Per Click Advertising as in Google Adwords.  Of course, these are actual advertisements that are tied to specific keyword phrases.  As such they are targeted advertisements because they are only viewed based on the keyword itself.  Others use this term to mean Organic Search Engine Optimization or SEO which in fact are not advertisements.  Rather, these are listings based strictly on relevance as rated by the search engines themselves.  These listings are not purchased or bid upon like PPC; they are earned through highly sophisticated optimization techniques.  Successful Organic Optimization results in highly visible listings with no cost to the website owner no matter how many times the listing is displayed or clicked.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles-content/search-engine-advertising.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing Consultants</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/search-engine-marketing-consultants.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/search-engine-marketing-consultants.html#comments</comments>
		<pubDate>Tue, 02 Sep 2008 16:00:27 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=44</guid>
		<description><![CDATA[Search Engine Marketing Consultants, as the term “consultant” implies, provide analysis, guidance and usually implementation of Search Engine Marketing strategies and procedures.  However, the definition by itself does little justice to the important areas of emphasis that you must look for in a true SEM Consultant.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/search-engine-marketing-consultants.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-Commerce &#8230; Design Matters for Increasing Sales</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/e-commerce-design-matters-for-increasing-sales.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/e-commerce-design-matters-for-increasing-sales.html#comments</comments>
		<pubDate>Wed, 06 Aug 2008 00:09:06 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[E-Commerce Design]]></category>
		<category><![CDATA[E-Commerce SEO]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=59</guid>
		<description><![CDATA[While Search Engine Marketing (SEM) is very important so that you are found by those seeking your product s, you still need to convert that visitor to being a buyer.  If you are selling through an online store, conversion is easily measured … SALES.  
How do you know that your e-commerce site is generating all of the sales that it can?  The answer lies in the statistics.  Monitoring and analyzing your stats is absolutely critical towards the ultimate goal of maximized sales for your online business.  You can almost count on, in every case, that you will find things in the stats that will indicate issues that are preventing you from achieving the best performance.
Stats offer you a window into the user interaction with your shopping cart.  You can see how effective and efficient the buying process is.  Are visitors moving through the process smoothly?  Do they seem to get stuck on a particular step or page? How many enter the checkout process?  How many complete the checkout process?  At what point is the checkout process aborted?  Which products are producing the most sales … and the least?  Compare the best sellers with the worst?  Are there differences that can be attributable to the information and the way the information is displayed?
Have you tested different designs, configurations to see which ones perform the best?  There are hundreds, even more, factors involving color, font, positions, graphics that need to be tested to determine the optimum combination.
Are you insuring that the visitor feels secure, confident and have the peace of mind that your site is secure, their purchase is secure?  Do you offer guarantees, warranties, even money back guarantees?  Do you offer customer reviews / comments to further promote a sense in confidence in you as a vendor and in the product itself?
Not all e-commerce sites are created equal from an SEO point of view either?  E-Commerce structure and internal software needs to be SEO-friendly in and of itself.  The products need to be indexed through a well designed and structured relational database.  Visuals are important as well; are you displaying high res / high quality images that can be enlarged?  Are you offering more details / specifications … there are those that read this stuff so it needs to be made available.
Your Back Office
Your shopping cart requires active administration to:
1.	Monitor and manage your product line and all available options.
2.	Manage integration and options involving all of the major shippers.
3.	Dynamically update the site map to include all relevant updates so that Google has your products properly indexed for universal search purposes.
4.	Carefully review stats which is so essential as already said
5.	Customize CRM (Customer Relation Management) features to reflect current operations, products and policies online.
6.	Offer special pricing, coupons, promotions and other customer-engagement initiatives.
There are hundreds of additional considerations depending on your particular situation.
You likely will need an E-Commerce Design Specialist with demonstrated results both in Internet Marketing / SEO and Conversion Optimization.  Both sides of the success formula, visibility on Google and the highest conversion rates on the site itself need to be addressed by a fully integrated Internet Marketing Services Company.  The wide array of specialties and sub-specialties dictate the need for top-level expertise.  The opportunity cost is huge without a dedicated company that is focused and skilled in all of these areas.

The key, as with everything worthwhile, is being fully committed to the ultimate success of your website and your shopping cart in particular.
]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles-content/e-commerce-design-matters-for-increasing-sales.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Staffing Up For SEM &#8211; Finding The Right Type of Search Engine Marketing Employees</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/staffing-up-form-sem-finding-the-right-type-of-search-engine-marketing-employees.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/staffing-up-form-sem-finding-the-right-type-of-search-engine-marketing-employees.html#comments</comments>
		<pubDate>Mon, 04 Aug 2008 16:23:59 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Consultation]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=42</guid>
		<description><![CDATA[It’s always tough to create a team, a team of people who can communicate and identify opportunities as well as deliver promises. Employee turnover is one of the major issues at any company. So, how do you find the right kind of staff to create your Search Engine Department?

The first step would be to identify yourself; what type of an organization you really are.  Are you an internet marketing agency, a full service marketing firm or a consultant? Once you place yourself in the right category, the people you should associate with will be limited. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/staffing-up-form-sem-finding-the-right-type-of-search-engine-marketing-employees.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEM for Small Businesses</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/sem-for-small-businesses.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/sem-for-small-businesses.html#comments</comments>
		<pubDate>Sat, 02 Aug 2008 16:40:51 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Online Syndication]]></category>
		<category><![CDATA[Organic Search Engine Optimization]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Conversion Optimization]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Sponsored Search Advertising]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=41</guid>
		<description><![CDATA[Search Engine Marketing (SEM) is not reserved and exclusive for big business.  In fact, it is the brightest light for small businesses to effectively compete in their respective markets.  It is a mistake to believe that the “big boys” know what they are doing on the internet, at least not yet.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/sem-for-small-businesses.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conversion&#8230; The Real Bottom Line</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles/conversion-the-real-bottom-line.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles/conversion-the-real-bottom-line.html#comments</comments>
		<pubDate>Tue, 08 Jul 2008 17:49:05 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[New Articles]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO Conversino]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=11</guid>
		<description><![CDATA[Search Engine Marketing , whether its Organic SEO or PPC , even spectacularly done, is limited to getting searchers to find you and land on your home page, a specific landing page or another internal page that is most relevant to the search performed.  It does not equal CONVERSION .

Successful SEO gets the right user to the right page on your website.  Now your website must take over from there to grab the attention of the visitor and very quickly … 5 seconds.  ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles/conversion-the-real-bottom-line.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quality Score</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles/quality-score.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles/quality-score.html#comments</comments>
		<pubDate>Tue, 08 Jul 2008 17:46:39 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[New Articles]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10</guid>
		<description><![CDATA[While organic listings are based on relevancy alone, as evaluated and rated by Google’s algorithms, paid search, more specifically, paid search listings also are controlled by relevancy.  This may seem counterintuitive when thinking of Paid Search.  Paid Search by definition involves a bidding process specific to keywords and basic logic would indicate that the highest bidder would get the highest positions within the Paid Search Listings.  However, Relevancy is the most important factor for Google, even as it applies to Paid Search.  Google invests billions to make their results more relevant and this extends to its major profit contributor, paid ads.  Google wants one thing, above and beyond all else … the continued #1 ranking of its search service to continue to dominate the Search Engine Industry.  If searchers continue to use Google in overwhelming numbers, advertisers are sure to continue bidding higher and for more keywords.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles/quality-score.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing, The Never ending Marathon</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles/internet-marketing-the-never-ending-marathon.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles/internet-marketing-the-never-ending-marathon.html#comments</comments>
		<pubDate>Tue, 08 Jul 2008 17:27:12 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[New Articles]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=7</guid>
		<description><![CDATA[Ever get the look …The look when discussing intrernet marketing and its potentialwith clients.  The look that says “what are you talking about?”  The incredulous look about what it really takes to be successful marketing on the internet.


Internet Marketing is nothing short of a big race.  If you are a brand new website, your competitors already on the web are already ahead of you.  If this race were across the United States and we are all trying to get to California from New York, your competition can be anywhere from Ohio to Nevada.  So by the time your website is created and launched, your competition still holds a wide advantage in the “race to California.”]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles/internet-marketing-the-never-ending-marathon.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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