Internet marketing and SEO has finally grown out of its infancy. Over the last few years, several strategies have been developed that have allowed online businesses to market their business and increase their market share. Many of these strategies still work well, however, technology has changed, meaning some of these technologies are not as effective as they once were.
Mainly, the thing to understand is that search engines have gotten smarter. Because of this, some strategies that used to work very well are no longer be effective; or at least as effective. When looking at your marketing strategy, one of the first questions you should be asking yourself is if each of your strategies will be effective with search engines. You will quickly see that some of your strategies must be tossed out.
When you hear the term Google Sitemap, you most likely assume that it is a tool used by Google when ranking websites. If you do, you are assuming wrong. Google sitemaps are actually used by multiple search engines during their indexing and ranking process. In short, the Google sitemap is a basic XML file which contains all of the separate pages from a particular website in a format that is simple for search engines to read and index. The format used by Google Sitemaps was actually developed by a team that included members from Microsoft, Google and Yahoo, but it is known by most web surfers as “Google” XML Sitemaps.
Making the decision to implement a pay per click advertising campaign is the first step towards increasing traffic, conversions and sales, but the work clearly doesn’t stop there. Ad campaigns must be constantly monitored and refined in order to maximize your ROI. With the end goal of increasing the Click through Rate (CTR), the most successful advertisers make several critical decisions. Each of these is designed to increase the impact of the campaign, and get the most bang for your buck.
PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn)) I know what you are thinking – what in the heck is that strange line of characters and why does it have anything to do with me and my webpage?
If you’d like to make your site more visible, one of the primary things you need to do is to increase your 
You may not realize it, but some of the advanced design techniques that you use for your website, such as Flash, or heavy use of frames may actually be hurting your SEO rankings. When designing a website, it is important to make informed decisions about each design element in order to optimize the site for search engine rankings. By learning which tools can negatively impact your rankings, as well as which are designed to improve them, your website will have a better chance at ranking high with the major search engines.
Even Internet pros sometimes forget about the benefits that can be gained from utilizing local SEO techniques. The Internet is a big place and encompasses the entire globe while your business is likely located in just one small corner of the world. This is especially true if you have a “real world” business, brick and mortar and all. Instead of spending your marketing time and dollars marketing to the whole shebang, consider using a more targeted approach – 
To many, this seems like a no brainer. Your domain name should be your business name, end of story – right? It isn’t really that simple. In fact, picking the perfect domain name for your site isn’t only difficult, it may be one of the most important decisions you make for your new website. From extensions (.com, .net, .us et al) to name length, your domain name may be the single thing you need your potential customer to remember. Don’t forget, many of the “best” names may already be taken. In a perfect world, the name you want will still be available, but in most cases they have already been snapped up. So, you are faced with a conundrum: how to pick the perfect name.
One of the best ways to advertise your new website or online business is PPC. I know what you are thinking, what in the heck is PPC? PPC (Pay per Click) is the main advertising medium of the search engines. Google’s PPC is called Adwords. PPC provides the means for online marketers to be display advertising that will appear alongside and just above the natural or organic search results. As with organic search results, the ads are targeted to the keyword. Unlike organic search, you don’t have to do anything to your website to appear in sponsored listings on page 1. You also can appear there immediately which is never the case with organic search. PPC is the only way to get immediate visibility on Google, Yahoo, Bing et al. While the benefits are straight forward, developing your own PPC program is not nearly as straight forward when considering the processes involved launching and continually managing the business performance. So PPC Management from a qualified and experienced 
Should I have a flashy website? What is a flashy website? Video? Music? Spokesperson? High Resolution Pictures? These are just a small fraction of the questions when folks starting thinking about content and what type of content is best suited for them. Clearly, if you are a professional such as a doctor, lawyer or CPA you won’t seek to be “flashy;” instead you will seek to have strong textual content, which is concise, precise and unquestionably professional. If you have an entertainment site you would seek content that is, in fact, entertaining i.e. the use of strong visual content with less text. These obvious differences aside let’s delve a bit further into the best type of content for winning websites.
According to Nielsen Online, as of June 2009, there are approximately 228 million American Internet Users, which is 74.1% of the US population. This percentage is up from 44% of the population in 2000. How does your business deal with this overwhelmingly obvious trend? Do your business objectives fully take this into account?