Tag Archives: Search Engine Ranking

What Is a National SEO Campaign?

What Is a National SEO Campaign?Your problem: you are located in Small Town, USA and manufacture hand-blown glass vases. You want to sell your product throughout the nation, but your current website just isn’t getting you results. In fact, when you try to search for yourself, you realize your website is ranked number 453 – no one is ever going to find you.

Your solution: a national SEO Campaign. A marketing campaign designed to bring your website to the top of search engine rankings throughout the nation is exactly what is needed. Properly implemented, you will see your rankings skyrocket page 1 of Google.

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Google Ranking Factors

Internet Marketing Companies and, more specifically, Search Engine Marketing Companies focus their attention on Google when it comes to achieving high organic rankings.  This should make obvious sense since the overwhelming and growing majority of internet searches are performed using Google.  However what are the factors that Google uses to generate its rankings?  As such, what therefore should be the chief strategies for Search Engine Marketing Companies?

A great deal has been written about “best practices” by SEO (Search Engine Optimization) companies when promoting their services.  This is in apparent response to some bad apples in this industry that attempt to “play games or tricks” to achieve high Google rankings … more on this later.  Aside from mere ethics, the factors that really matter to the Google Spiders are as follows:

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Google PageRank Doesn’t Matter. It’s Dead.

If your PageRank has dropped, it's not a sign that you are going to start dropping in search engine results. You're already screwed! Google PageRank is dead.
 
If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it’s in the rear view mirror).

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