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	<title>Internet Marketing Articles &#187; ROI</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<item>
		<title>SEO For Fitness Companies</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/seo-for-fitness-companies.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/seo-for-fitness-companies.html#comments</comments>
		<pubDate>Tue, 13 Sep 2011 02:38:19 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[search engine optmization]]></category>
		<category><![CDATA[search engine rankings]]></category>
		<category><![CDATA[sei]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5345</guid>
		<description><![CDATA[The fitness industry is a thriving market both online and offline, but getting noticed online is a difficult endeavor that, if not done properly, can leave you with many wasted hours that amount to no new traffic. Doing SEO (Search Engine Optimization) is essential if you want to rake in the millions of people using search engines every day. While it is not impossible to do properly, the work should always be trusted to a professional to maximize your ROI.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/seo-for-fitness-companies.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Private Equity Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/private-equity-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/private-equity-internet-marketing.html#comments</comments>
		<pubDate>Fri, 05 Aug 2011 21:08:00 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[descriptions]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[page titles]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4712</guid>
		<description><![CDATA[Internet marketing for Private Equity Companies requires maintaining a high degree of focus on relevant topics on Private Equity and financial services. If the business caters mostly to a local clientele, then there should also be attention to local search marketing as part of the overall campaign.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/private-equity-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Green Energy Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-management/green-energy-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-management/green-energy-internet-marketing.html#comments</comments>
		<pubDate>Wed, 06 Jul 2011 15:01:33 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Management]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[building backlinks]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[meta descriptions]]></category>
		<category><![CDATA[page titles]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[unique content]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4538</guid>
		<description><![CDATA[The good news is that green energy is on the rise, as it is a very desirable service. Everybody wants to go green, they just don't know where to find it. It is up to you, the provider of these green energy services, to direct customers to your services. There are thousands of customers who would love to know more about your green energy services, the trouble is, they need to find you first.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-management/green-energy-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>PPC Campaign Management; Why You May Need a New Campaign</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/ppc-campaign-management-why-you-may-need-a-new-campaign.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/ppc-campaign-management-why-you-may-need-a-new-campaign.html#comments</comments>
		<pubDate>Wed, 29 Jun 2011 03:58:46 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[PPC campaign management]]></category>
		<category><![CDATA[PPC Campaigns]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[split tests]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4503</guid>
		<description><![CDATA[PPC campaigns can drive targeted customers to your site and provide you with the analytical data you need to maximize conversions. In fact, because you only pay when someone clicks on your ads, PPC is one of the most cost effective advertising models available today. However, in unskilled hands, a Google AdWords marketing campaign can prove a waste of advertising assets that leads to inconclusive information and lost revenue. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/ppc-campaign-management-why-you-may-need-a-new-campaign.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Marketing; AdWords Can Draw in Targeted Customers</title>
		<link>http://www.optimum7.com/internet-marketing/sem/ppc-marketing-adwords-can-draw-in-targeted-customers.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/ppc-marketing-adwords-can-draw-in-targeted-customers.html#comments</comments>
		<pubDate>Tue, 21 Jun 2011 20:28:08 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[PPC Marketing]]></category>
		<category><![CDATA[ppc marketing campaign]]></category>
		<category><![CDATA[ppc marketing professional]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[split test]]></category>
		<category><![CDATA[Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4448</guid>
		<description><![CDATA[Pay-per-click (PPC) marketing can be one of the most cost effective methods of drawing new prospects to your website. With an optimized landing page and a clear call to action, you can convert these targeted leads to paying customers. And with detailed analytics, you can keep refining your ads and your landing pages to turn PPC pennies into dollars of profit.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/ppc-marketing-adwords-can-draw-in-targeted-customers.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ecommerce Setup</title>
		<link>http://www.optimum7.com/internet-marketing/ecommerce/ecommerce-setup.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ecommerce/ecommerce-setup.html#comments</comments>
		<pubDate>Tue, 26 Apr 2011 23:39:14 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[cost per acquisition]]></category>
		<category><![CDATA[ecommerce setup]]></category>
		<category><![CDATA[inventory management]]></category>
		<category><![CDATA[real-time shipping cost estimation]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO Friendly]]></category>
		<category><![CDATA[shopping cart software]]></category>
		<category><![CDATA[Volusion]]></category>
		<category><![CDATA[X-cart]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4051</guid>
		<description><![CDATA[An ecommerce website might need a custom setup in order to operate efficiently. There are a few Ecommerce options to choose from that will make your site run smoothly. You can buy a license for an ecommerce system from anywhere between $500 - $30,000 (one time).  Or you can go with a hosted cart solution which will cost between $30 - $300 per month. It is recommended that you look into some of the premium ecommerce software including X-Cart and Volusion to find the software that best suit your needs.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ecommerce/ecommerce-setup.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Does Internet Marketing Work?</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-management/how-does-internet-marketing-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-management/how-does-internet-marketing-work.html#comments</comments>
		<pubDate>Thu, 14 Apr 2011 19:27:05 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Management]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[Internet Marketing Tools]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Friendly]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[site building tool]]></category>
		<category><![CDATA[User Friendly]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4001</guid>
		<description><![CDATA[Internet marketing is proving to be the major marketing platform of this day and age. When attempting to come up with a marketing plan to grow a business, many rely on the internet as their one stop shop. There are vital steps that must be taken when implementing a successful internet campaign. The important thing to remember is that staying “in the know” in terms of the new developments and strategies associated with internet marketing are of great importance as the industry is constantly and rapidly evolving. Just when you think you’ve gotten a hold on internet marketing, there is a new and improved fundamental development to assess and hopefully perfect within your campaign.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-management/how-does-internet-marketing-work.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Search Engine Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/sem/seo-search-engine-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/seo-search-engine-marketing.html#comments</comments>
		<pubDate>Tue, 29 Mar 2011 14:52:24 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[organic seo listings]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO marketing service]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3899</guid>
		<description><![CDATA[If you are at all familiar with search engine marketing, you know that it is a form of marketing used to promote websites on major search engines including, but not limited to, Google, Yahoo and Bing. This type of marketing can be done through the use of organic Search Engine Optimization (SEO), Pay per Click (PPC) or Affiliate Marketing. PPC marketing is an internet advertising model that is used on websites. With this model, advertisers pay search engines when an ad is clicked. Next time you are on your favorite search engine, take a look at the listings that are grouped at the top or on the side of the page in a shaded color. These are usually PPC listings.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/seo-search-engine-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay Per Click Program</title>
		<link>http://www.optimum7.com/internet-marketing/sem/pay-per-click-program.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/pay-per-click-program.html#comments</comments>
		<pubDate>Tue, 01 Feb 2011 21:09:14 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[demographic]]></category>
		<category><![CDATA[engaging users]]></category>
		<category><![CDATA[generate conversions]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[marketing program]]></category>
		<category><![CDATA[pay per click program]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ppc program]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SERPS]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3627</guid>
		<description><![CDATA[Pay per click advertising can yield many benefits if executed correctly. This online strategy is one where you only pay if someone clicks on your online advertisement. It sounds easy doesn’t it? Actually, making a PPC campaign work for your business is a complicated process that takes sophisticated knowledge about the web, and constant implementation of certain strategies to generate conversions and ROI.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/pay-per-click-program.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Should Use Google AdWords?</title>
		<link>http://www.optimum7.com/internet-marketing/sem/who-should-use-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/who-should-use-google-adwords.html#comments</comments>
		<pubDate>Sun, 12 Dec 2010 18:27:47 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[local targeting]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ppc service]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[small businesses]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3406</guid>
		<description><![CDATA[Perhaps your business is just starting out and you’re wondering why you should use Google AdWords for marketing your business? We believe that everyone should use Google Adwords in some way or form. Whether your business is small or large, you should be targeting online users and the fastest way to do that is Google AdWords. If your demographic is online at all, Google AdWords is the way to reach them.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/who-should-use-google-adwords.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cheap SEO Services</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/cheap-seo-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/cheap-seo-services.html#comments</comments>
		<pubDate>Fri, 10 Dec 2010 04:00:05 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[cheap seo services]]></category>
		<category><![CDATA[comparisons]]></category>
		<category><![CDATA[offsite optimization]]></category>
		<category><![CDATA[onsite optimization]]></category>
		<category><![CDATA[relevant backlinks]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO strategy]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3396</guid>
		<description><![CDATA[Finding cheap but great SEO services maybe very difficult, mostly because they don’t exist. In the competitive world of online marketing, you get what you pay for. Great SEO services don’t come cheap, and there’s a reason for that. The process involves a tremendous amount of work to help your business maximize your website and drive as much traffic to your site as possible, then convert that traffic into sales.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/cheap-seo-services.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Microsoft adCenter Advertisement</title>
		<link>http://www.optimum7.com/internet-marketing/sem/microsoft-adcenter-advertisement.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/microsoft-adcenter-advertisement.html#comments</comments>
		<pubDate>Thu, 09 Dec 2010 16:28:19 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Microsoft AdCenter]]></category>
		<category><![CDATA[optimize conversions]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[sponsored search experts]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3383</guid>
		<description><![CDATA[It used to be that undertaking a PPC (Pay Per Click) campaign was only advisable on Google Adwords, because it had the lion’s share of users who want to search the web. Here at Optimum7, we have been saying this for years, because a PPC campaign can be costly. In the past, Yahoo! and Bing (MSN) did not provide enough visibility to warrant the money; but now all of that is changed.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/microsoft-adcenter-advertisement.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Marketing Agencies</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/top-marketing-agencies.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/top-marketing-agencies.html#comments</comments>
		<pubDate>Wed, 24 Nov 2010 21:36:09 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[successful marketing campaign]]></category>
		<category><![CDATA[Top Marketing Agencies]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3313</guid>
		<description><![CDATA[When you make the decision to invest in a marketing agency, it’s like investing in yourself. So, how do you ensure your marketing dollars are being wisely spent? How can you know you’re getting the most for your money?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/top-marketing-agencies.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Marketing Services</title>
		<link>http://www.optimum7.com/internet-marketing/seo/web-marketing-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/web-marketing-services.html#comments</comments>
		<pubDate>Thu, 18 Nov 2010 14:05:58 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Banner Advertising]]></category>
		<category><![CDATA[increase your visibility]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Web Marketing Services]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3275</guid>
		<description><![CDATA[Have you ever stopped to consider what makes some online businesses so successful while others seem to flop? The answer is quite simple. Web marketing services, which include a wide array of marketing techniques, are the processes that bring greater visibility to a website. The result is always higher search engine rankings, increased traffic and a growing conversion rate. Implementing these processes, which include SEO (Search Engine Optimization),  Sponsored search or PPC, social media optimization, affiliate marketing and much, much more, will increase your visibility and your ROI (Return on Investment). ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/web-marketing-services.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Professional eCommerce Websites</title>
		<link>http://www.optimum7.com/internet-marketing/ecommerce/professional-ecommerce-websites.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ecommerce/professional-ecommerce-websites.html#comments</comments>
		<pubDate>Wed, 22 Sep 2010 19:42:33 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[ecommerce websites]]></category>
		<category><![CDATA[Professional eCommerce Websites]]></category>
		<category><![CDATA[Professional Websites]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3035</guid>
		<description><![CDATA[Brick and mortar businesses, manufacturers and those looking to increase their earning potential are turning to the Internet to improve their visibility and their profits. Developing a user-friendly and technologically advanced website is only the first stage of creating a successful online business.  Professional eCommerce websites go beyond just design and integrate every aspect of Internet marketing to maximize sales, conversions and profits. Implementing SEO (Search Engine Optimization) strategies with a focus on unique and relevant content, choosing appropriate eCommerce solutions and managing the business in its entirety often means turning to eCommerce expert that specialized in SEO in order to be successful.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ecommerce/professional-ecommerce-websites.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ECommerce Specialist</title>
		<link>http://www.optimum7.com/internet-marketing/ecommerce/ecommerce-specialist.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ecommerce/ecommerce-specialist.html#comments</comments>
		<pubDate>Tue, 14 Sep 2010 01:55:10 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[ECommerce Specialist]]></category>
		<category><![CDATA[eCommerce tools]]></category>
		<category><![CDATA[Google Friendly]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2975</guid>
		<description><![CDATA[After a business owner has hired an SEO (Search Engine Optimization) specialist to assist with the complicated process of optimizing their website they often believe that the job is done. Nothing could be further from the truth. In addition to optimization and all its related processes, it is equally important to develop and implement eCommerce solutions.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ecommerce/ecommerce-specialist.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing Planning</title>
		<link>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-planning.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-planning.html#comments</comments>
		<pubDate>Fri, 06 Aug 2010 03:05:10 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Marketing Planning]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Visibility]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2829</guid>
		<description><![CDATA[Developing a strategy to market your website is a daunting task. Search Engine Marketing &#038; Planning is a subject that most know little about. In fact, many people assume that having a website is ‘enough’ of a marketing plan when it comes to attracting search engines. The truth is, every online business owner must develop a strong marketing plan aimed specifically at increasing their visibility with Google and the other search engines. Carefully marketing your website will increase not only your ranking with search engines; it will also help you to increase your conversions. But you need a plan of action and you need to take action.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-planning.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website SEO Companies</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/website-seo-companies.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/website-seo-companies.html#comments</comments>
		<pubDate>Wed, 21 Jul 2010 01:33:47 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO companies]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Website SEO Companies]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2760</guid>
		<description><![CDATA[Performing a search on the term ‘Website SEO Companies’ will net the users a list of nearly 15 million websites. Choosing just one to perform optimization for a website may be more difficult than trying the ‘do it yourself’ method. Understanding what SEO is, and what a professional optimization company can actually do for a website’s rankings will help narrow down the enormous list of possibilities. Website SEO companies are often the best way to improve overall visibility of a site as well as rankings.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/website-seo-companies.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Does Pay Per Click Work?</title>
		<link>http://www.optimum7.com/internet-marketing/roi/how-does-pay-per-click-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/roi/how-does-pay-per-click-work.html#comments</comments>
		<pubDate>Thu, 06 May 2010 19:27:41 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[ROI]]></category>
		<category><![CDATA[bid management]]></category>
		<category><![CDATA[Bid-based pay per click]]></category>
		<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[flat-rate PPC]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Pay per Click Strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2335</guid>
		<description><![CDATA[In short, "pay per click" is an Internet advertising model where advertisers only pay when their ad is actually clicked. Typically, advertisers will bid on keywords or phrases relevant to their target market. PPC can also use the "affiliate" model, where financial incentives (a percentage of revenue) are offered to affiliated partner sites that host the ads. Google Content Network is a good example of this. The system is actually pay-for-performance as far as affiliates are concerned; if they don't generate clicks or impressions, there's no cost to the merchant. Sponsored links will show up next to or above organic results on search engines, along with relevant content or search results. Thus, the actual cost per click will vary according to the demand for the keyword and the search engine itself (pricing models differ). Google and others have automated systems to head off abusive clicks from competitors and other types of click fraud.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/roi/how-does-pay-per-click-work.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do I Really Need SEO (Search Engine Optimization)?</title>
		<link>http://www.optimum7.com/internet-marketing/seo/do-i-really-need-seo-search-engine-optimization.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/do-i-really-need-seo-search-engine-optimization.html#comments</comments>
		<pubDate>Wed, 28 Apr 2010 02:34:20 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO Strategies]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2213</guid>
		<description><![CDATA[Do you really need SEO? Let me first address your question with another question: do you want traffic on your website? Do you want highly targeted, highly interested traffic coming to your website? Do you want to experience this traffic day in and day out for a consistently long period of time?  If the answers are yes, then, yes, you undoubtedly need SEO. It is a virtual certainty that somewhere out there in that vast internet world, someone, or many someones, want to read what you have to say or buy what you are selling – you just have to reach them. That’s what SEO (Search Engine Optimization) offers; you are simply reaching your target audience by making your company, your products and services visible for exactly the right people; those that are searching for you but don’t yet know your name.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/do-i-really-need-seo-search-engine-optimization.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Link Building Methods &amp; Opportunities</title>
		<link>http://www.optimum7.com/internet-marketing/link-building/link-building-methods-and-opportunities.html</link>
		<comments>http://www.optimum7.com/internet-marketing/link-building/link-building-methods-and-opportunities.html#comments</comments>
		<pubDate>Wed, 10 Mar 2010 22:01:52 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Google PageRank]]></category>
		<category><![CDATA[Inbound Links]]></category>
		<category><![CDATA[Link Building Methods]]></category>
		<category><![CDATA[Quality Backlinks]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1948</guid>
		<description><![CDATA[Just as friends are important to your authority (influence) on Facebook, and followers are important to your authority on Twitter, Backlinks are important to your website’s authority within search engines. Backlinks are inbound links originating outside of your website to pages within your website.  However, not all Backlinks are created equal; Google et al value Backlinks differently based on how they are achieved and the source of the link itself.  You can purchase Backlinks.  You can register your URL on thousands of Directory sites … this will create Backlinks but it will score few points with the search engines as they are not highly valued.  The most highly valued Backlinks are driven by great content that is adopted or linked to by high value websites.  High value websites include those websites that have high Google PageRank (PR).]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/link-building/link-building-methods-and-opportunities.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Should You Start A PPC Campaign?</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/when-should-you-start-a-ppc-campaign.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/when-should-you-start-a-ppc-campaign.html#comments</comments>
		<pubDate>Thu, 11 Feb 2010 19:29:57 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Online Branding]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Page Results]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEPS]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1820</guid>
		<description><![CDATA[Pay per Click is a form of paid online advertising that, in most instances such as in Google Adwords, provides advertisers the ability to bid for ad space on the first page of Search Engine Page Results (SERPs).  The chief advantages for the advertiser are:]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/when-should-you-start-a-ppc-campaign.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Is Google AdWords Necessary?</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/when-is-google-adwords-necessary.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/when-is-google-adwords-necessary.html#comments</comments>
		<pubDate>Thu, 11 Feb 2010 19:26:31 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[Google Adwords Campaign]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Result Page]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1796</guid>
		<description><![CDATA[It's important to have an understanding of what Google AdWords is and how it works. With AdWords, advertisers pick keywords they believe will be relevant to their website and their marketing strategies. They then bid on the keywords and phrases, with the highest bidders having their ads above the top search engine results (shaded in yellow) and/or along the right side of the first Search Engine Result Page (SERP). The cost per click (CPC) is then formulated according to how the bids were priced; what makes AdWords so unique, though, is the advertiser doesn't pay for the placement itself. What's paid for is each click on the ad that brings the web surfer to the advertiser's optimized landing page.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/when-is-google-adwords-necessary.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What No Longer Works in Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/sem/what-no-longer-works-in-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/what-no-longer-works-in-internet-marketing.html#comments</comments>
		<pubDate>Tue, 02 Feb 2010 20:43:03 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[keyword stuffing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[meta tags]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERPS]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1711</guid>
		<description><![CDATA[Internet marketing and SEO has finally grown out of its infancy. Over the last few years, several strategies have been developed that have allowed online businesses to market their business and increase their market share. Many of these strategies still work well, however, technology has changed, meaning some of these technologies are not as effective as they once were.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/what-no-longer-works-in-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Google Advertisement Work?</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:48:02 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1619</guid>
		<description><![CDATA[There is a lot of hype surrounding Google Advertisement through AdWords, but does their program live up to it all? This is a really important question to answer, as Google clearly leads all online internet advertising brands. Google's PPC (Pay per Click) program works immediately to produce results that organic SEO can take months to achieve. However, in assessing Adwords, you must first define success.  Is Adwords your entire online marketing approach or is it part of a broader, more diversified set of strategies to promote your online business?  Is it a short, intermediate or long term strategy?  How many clicks does it take to make a sale?  What is your net profit / sale?  Is it worth it?  Clearly you have to answer these questions, be conservative and really do the math so that you know what success really looks like.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting the Most Out of PPC</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html#comments</comments>
		<pubDate>Mon, 11 Jan 2010 10:03:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Negative keywords]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[seo campaign]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1554</guid>
		<description><![CDATA[One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Googles Advances Affect SEO</title>
		<link>http://www.optimum7.com/internet-marketing/search-engines/how-googles-advances-affect-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engines/how-googles-advances-affect-seo.html#comments</comments>
		<pubDate>Tue, 29 Dec 2009 13:11:58 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Algorithm]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[organic results]]></category>
		<category><![CDATA[paid results]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[search engine page ranks]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERPS]]></category>
		<category><![CDATA[Visibility]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1401</guid>
		<description><![CDATA[Every search engine on the internet today has its own unique algorithms and methods of ranking websites. This plays an important role in how successfully the search engine can deliver the right results to consumers and casual web surfers that are seeking out information, products and services online. Most search engines find what works for them, and they stick to it. They follow the concept that if it isn't broken, there really isn't any reason to fix it. The Google search engine on the other hand is constantly evolving and changing, which is why it appears to be at the forefront of the search engine arena on a consistent basis.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engines/how-googles-advances-affect-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Find Profitable Keywords on Google AdWords PPC</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-find-profitable-keywords-on-google-adwords-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-find-profitable-keywords-on-google-adwords-ppc.html#comments</comments>
		<pubDate>Thu, 17 Dec 2009 13:40:26 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[keyword tool]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1430</guid>
		<description><![CDATA[One of the most important processes involved in AdWords PPC campaigns is choosing keywords that are profitable. Keyword research is an essential part of any Pay Per Click (PPC) endeavor because the right keywords are those keywords that are most relevant with the greatest competitive opportunity and with the greatest ROI potential. Keyword research tools such as those offered by Google Adwords are therefore vital when it comes to choosing and optimizing for the right keywords.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-find-profitable-keywords-on-google-adwords-ppc.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Improve Your Click through Rate (CTR)</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-improve-click-through-rate.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-improve-click-through-rate.html#comments</comments>
		<pubDate>Mon, 14 Dec 2009 19:18:49 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Ad Text]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[Improve CTR]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1347</guid>
		<description><![CDATA[Making the decision to implement a pay per click advertising campaign is the first step towards increasing traffic, conversions and sales, but the work clearly doesn’t stop there. Ad campaigns must be constantly monitored and refined in order to maximize your ROI. With the end goal of increasing the Click through Rate (CTR), the most successful advertisers make several critical decisions. Each of these is designed to increase the impact of the campaign, and get the most bang for your buck.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-improve-click-through-rate.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Better ROI and Conversions on Your E-Commerce Store</title>
		<link>http://www.optimum7.com/internet-marketing/ecommerce/a-better-roi-and-conversions-on-your-e-commerce-store.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ecommerce/a-better-roi-and-conversions-on-your-e-commerce-store.html#comments</comments>
		<pubDate>Fri, 04 Dec 2009 19:28:11 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Ecommerce SEO]]></category>
		<category><![CDATA[Ecommerce Site]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1335</guid>
		<description><![CDATA[So, you had a great idea for a product or service and developed a killer website to sell it. You are seeing profits, but not as much as you were hoping for. Welcome to the world of eCommerce. Thousands of people / businesses have jumped on the eCommerce bandwagon; some just seem to be more successful at it than others. If you fall into the latter category, what you need are ways to improve your return on investment (ROI) for your eCommerce site. Many of these tips and tricks are simple and intuitive. Spending a little bit of time working on your site and the way you do business will quickly increase your profits.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ecommerce/a-better-roi-and-conversions-on-your-e-commerce-store.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimize Ad Spend and Conversions on Google AdWords</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html#comments</comments>
		<pubDate>Tue, 01 Dec 2009 20:44:24 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[AdWords Campaign]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Optimize Ad Spend]]></category>
		<category><![CDATA[page views]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1309</guid>
		<description><![CDATA[In order to optimize ad spend and conversions on AdWords, you need to track your site information regularly. Google Analytics has some great tools for this, if you choose to go through Adwords — which makes sense, since Google has about seventy percent of the market. But the important thing is that you track your site’s statistics, no matter how you do it.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paid Search Advertising Services</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html#comments</comments>
		<pubDate>Mon, 30 Nov 2009 18:00:47 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[advertising services]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[paid search advertising]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1319</guid>
		<description><![CDATA[Paid search advertising is when a company pays a search engine to display their ad when certain search queries are run. For example, when you run a search on Google, you’ll see the sites that paid to be advertised there, and you’ll see the other links that are related to that topic.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should You Outsource PPC to a Third Party?</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/should-you-outsource-ppc-third-party.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/should-you-outsource-ppc-third-party.html#comments</comments>
		<pubDate>Thu, 22 Oct 2009 03:36:45 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[organic serach]]></category>
		<category><![CDATA[Outsource PPC]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1156</guid>
		<description><![CDATA[One of the best ways to advertise your new website or online business is PPC. I know what you are thinking, what in the heck is PPC? PPC (Pay per Click) is the main advertising medium of the search engines.  Google’s PPC is called Adwords.  PPC provides the means for online marketers to be display advertising that will appear alongside and just above the natural or organic search results.  As with organic search results, the ads are targeted to the keyword.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/should-you-outsource-ppc-third-party.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is an Online Conversion?</title>
		<link>http://www.optimum7.com/internet-marketing/seo/what-is-an-online-conversion.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/what-is-an-online-conversion.html#comments</comments>
		<pubDate>Wed, 16 Sep 2009 17:57:17 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online conversions]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[subscription services]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1064</guid>
		<description><![CDATA[If you have ever purchased a product or service online you have “converted” from being a website visitor into a customer.  Online conversion is the act or acts that a visitor takes that fulfill the pre-desired goal or objective of the website. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/what-is-an-online-conversion.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Outsource Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/seo/how-to-outsource-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/how-to-outsource-internet-marketing.html#comments</comments>
		<pubDate>Wed, 09 Sep 2009 20:08:47 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[back links]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[outsource internet marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1037</guid>
		<description><![CDATA[According to Nielsen Online, as of June 2009, there are approximately 228 million American Internet Users, which is 74.1% of the US population. This percentage is up from 44% of the population in 2000. How does your business deal with this overwhelmingly obvious trend?  Do your business objectives fully take this into account?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/how-to-outsource-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Outsource PPC</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-outsource-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-outsource-ppc.html#comments</comments>
		<pubDate>Thu, 03 Sep 2009 18:41:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[How to Outsource PPC]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Split Testing]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=975</guid>
		<description><![CDATA[If you need to advertise your business or website online and if you need instant visibility, PPC (Pay per Click) is the best option. However, PPC can get very expensive if not setup or monitored effectively. It’s very easy to waste money with PPC and since many 3rd Party Providers charge a percentage of the amount you spend as a fee, the more you spend, the more money they will make. So, here are some tips on how to outsource PPC:]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-outsource-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Outsource SEM</title>
		<link>http://www.optimum7.com/internet-marketing/business-strategy/how-to-outsource-sem.html</link>
		<comments>http://www.optimum7.com/internet-marketing/business-strategy/how-to-outsource-sem.html#comments</comments>
		<pubDate>Tue, 01 Sep 2009 18:52:15 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[How To Outsource SEM]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO strategy]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=962</guid>
		<description><![CDATA[SEM is an acronym for Search Engine Marketing. Many companies in today's market are feeling the need to develop an SEM strategy for their businesses or brands. There are 227 million Internet users in the US and there are 1.6 billion Internet users worldwide. Companies cannot afford to ignore or merely to just be average in the online market.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/business-strategy/how-to-outsource-sem.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Outsourcing Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/sem/outsourcing-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/outsourcing-internet-marketing.html#comments</comments>
		<pubDate>Fri, 28 Aug 2009 21:14:48 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[medium business]]></category>
		<category><![CDATA[outsourcing internet marketing]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Visibility]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=945</guid>
		<description><![CDATA[It can be overwhelming trying to outsource Internet Marketing for a small or medium sized business. There is a lot of skepticism in the industry towards outsourcing online marketing efforts to a 3rd party. Let's review if this is a good idea or not. There are some necessary elements required for a successful internet marketing plan and you should have this checklist with you while considering companies:]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/outsourcing-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Outsource SEO</title>
		<link>http://www.optimum7.com/internet-marketing/sem/how-to-outsource-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/how-to-outsource-seo.html#comments</comments>
		<pubDate>Fri, 28 Aug 2009 19:10:40 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Consultation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[How to Outsource SEO]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[visible results]]></category>
		<category><![CDATA[web pages]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=934</guid>
		<description><![CDATA[You have made the decision; you made all your calculations and budgeting and you now realize that it&#8217;s best for your business to outsource SEO (Search Engine Optimization) and Internet Marketing. So what&#8217;s the next step? Here are some answers to questions to assist you in the decision making process: 1- Where do I begin? [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/how-to-outsource-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Do SEO Companies Do?</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/what-do-seo-companies-do.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/what-do-seo-companies-do.html#comments</comments>
		<pubDate>Tue, 16 Jun 2009 03:49:54 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[building links]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[optimize conversions]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[What Do SEO Companies Do]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=649</guid>
		<description><![CDATA[More than anything else, an SEO company exists to do all those things that you don't have time to do with your website, or don't have the skills to do yourself. Of course you want to market your site, and make sure it's seen by everyone who is browsing the internet. The problem is, however, that hardly any business owner has the time to do all the tedious work building links, adding alt tags to pages, and creating mountains and mountains of relevant and interesting copy. There's an even large group of business owners who don't even know where to begin with SEO, and that's why SEO companies are practically essential to doing business online.
]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/what-do-seo-companies-do.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Design &#8211; Jax FL</title>
		<link>http://www.optimum7.com/internet-marketing/sem/web-design-jax-fl.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/web-design-jax-fl.html#comments</comments>
		<pubDate>Tue, 19 May 2009 04:12:29 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[designing software]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet Marketing Company]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[web designer]]></category>
		<category><![CDATA[Website Traffic]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=483</guid>
		<description><![CDATA[Thousands of new websites are created daily and you might agree that not all websites are created equal.  If you search on the internet, you can find ways to create your own website or blog and ultimately design it on your own. This is ok but if you are planning to make money through your site, you are sure to find yourself at a serious disadvantage.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/web-design-jax-fl.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/website-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/website-marketing.html#comments</comments>
		<pubDate>Tue, 12 May 2009 15:26:04 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[corporate signature]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media sites]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=300</guid>
		<description><![CDATA[Marketing your website is a marathon, not a sprint. It requires many personal and corporate traits including commitment, conviction, discipline and patience. In this writing, let’s review the areas that you need to pay the most attention to. Corporate Signature This is the most basic form of website marketing. Your URL must appear on every [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/website-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fundamentals of Search Engine Marketing (SEM)</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/fundamentals-of-search-engine-marketing-sem.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/fundamentals-of-search-engine-marketing-sem.html#comments</comments>
		<pubDate>Sat, 15 Nov 2008 19:32:24 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Offsite Marketing]]></category>
		<category><![CDATA[Onsite Marketing]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO References]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=110</guid>
		<description><![CDATA[SEM is no easy task. It requires a thoroughly planned execution strategy    and a flawless process to be successful.  Depending on the competitiveness of the industry, it might take 6 months to years to achieve substantial results. There are no tricks or magic involved here, just hard work and dedication. There are a lot of roads to take and strategies to implement. However, marketers should not forget the fundamentals of SEM.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles-content/fundamentals-of-search-engine-marketing-sem.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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