Tag Archives: ranking factor

SEO for Construction Companies; Search Engine Optimization

Construction companies that depend on the yellow pages for their business are losing many potential customers. Today’s consumer does an internet search first. If your website is not showing up high on search results, someone else might be building that new potential project.

The primary targets for construction SEO are keywords related to your business and region. Break your business down to its smallest jobs and see just where you rank. Drywall finishing, hardwood floor installation, room additions and basement remodeling are examples of keywords for which you may want to rank for. Make a list of all the small towns that you service and see if you even show up.

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Google Search Algorithm and Developments from Matt Cutts at PubCon

Google Search Algorithm and Developments from Matt Cutts in PubconOptimum7 was at the PubCon Search Marketing Conference, which was held in Las Vegas, NV on November 7-14, 2009. This was our first time at PubCon. The sessions in the conference included topics from Search Engine Optimization to Affiliate Marketing and basic technical aspects of Search Marketing to Conversion Optimization. The event was  very well organized and informative providing attendees a forum to network and share experiences and insights.

Perhaps one of the key moments of the conference was towards the end at the Search Engine Smackdown where Matt Cutts (Google Software Engineer in charge of WebSpam) discussed some of the latest developments which can affect search results and increase efficiency for users as well as webmasters. Here are the key points:

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