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	<title>Internet Marketing Articles &#187; Quality Score</title>
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		<title>PPC Services</title>
		<link>http://www.optimum7.com/internet-marketing/sem/ppc-services.html</link>
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		<pubDate>Mon, 20 Jun 2011 20:47:06 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[google ppc services]]></category>
		<category><![CDATA[increase conversion rates]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[pay per click services]]></category>
		<category><![CDATA[ppc services]]></category>
		<category><![CDATA[Quality Score]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4433</guid>
		<description><![CDATA[A popular way for many businesses to advertise on the Internet is by using the Pay Per Click (PPC) method. Advertisers use this approach to drive traffic to their website, and each time a user clicks the link to their website from a search engine, the advertiser pays the search engine. Google is a leader in the successful use of this advertising model, and Google Adwords is a pay per click service that businesses pay only if a person clicks on an advertisement that appears next to relevant search results in Google. A major selling point of Adwords is that businesses can advertise using this service regardless of budget.]]></description>
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		<title>Local Business Search Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/sem/local-business-search-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/local-business-search-marketing.html#comments</comments>
		<pubDate>Thu, 17 Feb 2011 21:44:05 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[building relevant landing pages]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[local business search marketing]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[Local Search Marketing]]></category>
		<category><![CDATA[more visibility]]></category>
		<category><![CDATA[pay per click campaign]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3722</guid>
		<description><![CDATA[If you are a local business, you may think that search engine marketing isn’t necessary for you. That’s only for the big companies and corporations right? What are the odds that someone in your town would use a search engine to try and find you?]]></description>
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		<title>Internet Marketing with PPC</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html#comments</comments>
		<pubDate>Thu, 29 Oct 2009 20:58:08 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google SERPs]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[Search Engine Results Pages]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1237</guid>
		<description><![CDATA[One of the most effective ways to advertise your online business is by utilizing Pay per Click (PPC) advertising. Under this model of advertising, payment is made only when a user clicks on one of your ads. These ads are typically keyword targeted and there placement is based mainly on the bidding position (the amount you are willing to pay for the click) and the historical performance of your ad (Quality Score). PPC can be an excellent way to increase visibility and locate new customers. Learning to effectively use PPC marketing can have a huge impact on your bottom line.]]></description>
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		<title>Quality Score</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles/quality-score.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles/quality-score.html#comments</comments>
		<pubDate>Tue, 08 Jul 2008 17:46:39 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[New Articles]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10</guid>
		<description><![CDATA[While organic listings are based on relevancy alone, as evaluated and rated by Google’s algorithms, paid search, more specifically, paid search listings also are controlled by relevancy.  This may seem counterintuitive when thinking of Paid Search.  Paid Search by definition involves a bidding process specific to keywords and basic logic would indicate that the highest bidder would get the highest positions within the Paid Search Listings.  However, Relevancy is the most important factor for Google, even as it applies to Paid Search.  Google invests billions to make their results more relevant and this extends to its major profit contributor, paid ads.  Google wants one thing, above and beyond all else … the continued #1 ranking of its search service to continue to dominate the Search Engine Industry.  If searchers continue to use Google in overwhelming numbers, advertisers are sure to continue bidding higher and for more keywords.]]></description>
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