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><channel><title>Internet Marketing Articles &#187; Quality Score</title> <atom:link href="http://www.optimum7.com/internet-marketing/tag/quality-score/feed" rel="self" type="application/rss+xml" /><link>http://www.optimum7.com/internet-marketing</link> <description>Online Marketing Done Right</description> <lastBuildDate>Thu, 29 Jul 2010 20:07:22 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>Internet Marketing with PPC</title><link>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html</link> <comments>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html#comments</comments> <pubDate>Thu, 29 Oct 2009 20:58:08 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[Ecommerce]]></category> <category><![CDATA[Google SERPs]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[ppc advertising]]></category> <category><![CDATA[Quality Score]]></category> <category><![CDATA[Search Engine Results Pages]]></category> <category><![CDATA[SERP]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1237</guid> <description><![CDATA[One of the most effective ways to advertise your online business is by utilizing Pay per Click (PPC) advertising. Under this model of advertising, payment is made only when a user clicks on one of your ads. These ads are typically keyword targeted and there placement is based mainly on the bidding position (the amount you are willing to pay for the click) and the historical performance of your ad (Quality Score). PPC can be an excellent way to increase visibility and locate new customers. Learning to effectively use PPC marketing can have a huge impact on your bottom line.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Quality Score</title><link>http://www.optimum7.com/internet-marketing/new-articles/quality-score.html</link> <comments>http://www.optimum7.com/internet-marketing/new-articles/quality-score.html#comments</comments> <pubDate>Tue, 08 Jul 2008 17:46:39 +0000</pubDate> <dc:creator>Duran</dc:creator> <category><![CDATA[New Articles]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[Quality Score]]></category> <category><![CDATA[SEM]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10</guid> <description><![CDATA[While organic listings are based on relevancy alone, as evaluated and rated by Google’s algorithms, paid search, more specifically, paid search listings also are controlled by relevancy.  This may seem counterintuitive when thinking of Paid Search.  Paid Search by definition involves a bidding process specific to keywords and basic logic would indicate that the highest bidder would get the highest positions within the Paid Search Listings.  However, Relevancy is the most important factor for Google, even as it applies to Paid Search.  Google invests billions to make their results more relevant and this extends to its major profit contributor, paid ads.  Google wants one thing, above and beyond all else … the continued #1 ranking of its search service to continue to dominate the Search Engine Industry.  If searchers continue to use Google in overwhelming numbers, advertisers are sure to continue bidding higher and for more keywords.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles/quality-score.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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