For the purposes of this article let’s assume that you have successfully achieved high organic search engine rankings for the right key words through Search Engine Optimization (SEO) efforts and have also employed paid search (PPC or Pay Per Click ) to more fully maximize traffic to your website. At this point you have a web presence with a site and good search engine optimization results, as well as, paid search management that have paved the way to your site. But now you are not achieving your BUSINESS objectives of increasing SALES AND PROFITABILITY.