Since Google announced its acquisition of DoubleClick, there has been a great deal of angst from SEO Firms and SEO professionals alike. The reason: An SEO Company named Performics was included in the purchase as a part of DoubleClick’s business. SEO companies were concerned that the giant of the industry, Google, would now have a vehicle to unfairly compete with all Internet Marketing Companies by providing “access” to information that is not currently made available to SEO Firms in delivering their Internet Marketing Services to their clients. In addition, there have been many concerns expressed about the cost and price in fear that Google might package, discount or even give away high organic search rankings in special arrangements also not available to competing Search Engine Marketing Companies.