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	<title>Internet Marketing Articles &#187; PPC Management</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<title>Best Internet Marketing &#8211; Companies, Tools and Trends</title>
		<link>http://www.optimum7.com/internet-marketing/seo/best-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/best-internet-marketing.html#comments</comments>
		<pubDate>Mon, 29 Aug 2011 15:00:41 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3202</guid>
		<description><![CDATA[You most likely have heard many of the buzzwords of internet marketing i.e. SEO (Search Engine Optimization), PPC (Pay per Click), SMO (Social Media Optimization), Affiliate Marketing, Email Marketing and more.  But what is the Best Internet Marketing … One of the above, some of the above, all of the above or none of the above?]]></description>
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		<title>Web Marketing Search Engine Optimization</title>
		<link>http://www.optimum7.com/internet-marketing/seo/web-marketing-search-engine-optimization.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/web-marketing-search-engine-optimization.html#comments</comments>
		<pubDate>Tue, 05 Apr 2011 01:03:41 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[custom web marketing]]></category>
		<category><![CDATA[increase ROI]]></category>
		<category><![CDATA[ppc listings]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[Search Engine Friendly]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[seo listings]]></category>
		<category><![CDATA[seo specialties]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3937</guid>
		<description><![CDATA[Search Engine Marketing must be customized solely for your business. Out of the box solutions do not work with web marketing. A little about search engine optimization: search engine optimization is the process of promoting an internet website to result in a highly visible listing on the major search engines including Google, Yahoo, Bing, etc. There are 2 notable forms of search engine marketing. These two forms are SEO of Pay per Click (PPC).]]></description>
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		<title>PPC Management Software</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/ppc-management-software.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/ppc-management-software.html#comments</comments>
		<pubDate>Thu, 17 Mar 2011 20:16:55 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[client consultation]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Landing Page Creation]]></category>
		<category><![CDATA[Microsoft AdCenter]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[ppc management software]]></category>
		<category><![CDATA[ppc software]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3873</guid>
		<description><![CDATA[If you are interested in Pay per Click (PPC) management software, you are likely looking to have your site listed more prevalently on the search engines through use of Sponsored Search programs like Google Adwords and Microsoft Adcenter.  Search Engine Marketing is the promotion of an internet website resulting in a site being listed highly in the major search engines including Google, Yahoo, Bing, etc. Search Engine Marketing is done effectively using 2 methods; organic Search Engine Optimization (SEO) or PPC.]]></description>
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		<title>Manage PPC; Prices and Costs?</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/manage-ppc-prices-and-costs.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/manage-ppc-prices-and-costs.html#comments</comments>
		<pubDate>Tue, 23 Nov 2010 21:28:51 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[manage ppc]]></category>
		<category><![CDATA[pay per click campaign]]></category>
		<category><![CDATA[ppc costs]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[ppc pices]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3303</guid>
		<description><![CDATA[Did you know that 30% of consumers and 50% of businesses trust the sponsored links that appear in a Google search? Those people have no problem clicking on those links first. So, now that you have your website, how do you tap into that market? And once you do, what is it going to cost you?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords Specialists</title>
		<link>http://www.optimum7.com/internet-marketing/paid-search/google-adwords-specialists.html</link>
		<comments>http://www.optimum7.com/internet-marketing/paid-search/google-adwords-specialists.html#comments</comments>
		<pubDate>Thu, 28 Oct 2010 02:04:59 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[google adwords specialists]]></category>
		<category><![CDATA[increase conversions]]></category>
		<category><![CDATA[increase traffic]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3213</guid>
		<description><![CDATA[A certified Google Adwords Specialist will help ensure that your PPC (Pay Per Click) campaign is accurate and effective.  A well-developed and researched Adwords campaign may not only increase traffic, but also increase conversions and lead to a higher ROI (Return on Investment). There are several factors to consider when trying to determine which specialist or marketing firm to work with.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing Management</title>
		<link>http://www.optimum7.com/internet-marketing/sem/internet-marketing-management.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/internet-marketing-management.html#comments</comments>
		<pubDate>Sun, 18 Apr 2010 22:23:19 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Internet Marketing Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[smo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2149</guid>
		<description><![CDATA[As an online business owner, you likely already realize the importance of having a solid marketing program. You have probably already begun to optimize your website or have hired a professional to do so for you. What you probably have not done is developed a management plan for your marketing efforts. Managing your marketing plan is an integral part of any successfully business enterprise.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using PPC to Increase Traffic</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/using-ppc-to-increase-traffic.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/using-ppc-to-increase-traffic.html#comments</comments>
		<pubDate>Tue, 02 Feb 2010 17:26:52 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[relevant keywords]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Traffic]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1683</guid>
		<description><![CDATA[First page search engine results are the best way to generate traffic to your website. They are also the most difficult to obtain organically.  These coveted positions involve intense online competition, sophisticated SEO (Search Engine Optimization) processes, onsite / on-page modifications and refinements and a steady stream of new content.  Further, these results can take weeks, months, and yes, years for the most competitive terms.  While there is no question that SEO is essential for any credible long-term search engine marketing strategy, what is the short term strategy to get found by these same searchers while SEO is “in the oven?”  PPC (Pay per Click) is the primary means of delivering first page results and increase relevant website traffic.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paid Search vs. Organic Search</title>
		<link>http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html</link>
		<comments>http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html#comments</comments>
		<pubDate>Wed, 23 Dec 2009 15:09:57 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engine result pages]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERPS]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1479</guid>
		<description><![CDATA[Internet Marketing involves many components; chief among them are Paid Search and Organic Search.  Some do not know the difference.  Others don’t know whether, and under what circumstances each should be used.]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How to Improve Your Click through Rate (CTR)</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-improve-click-through-rate.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-improve-click-through-rate.html#comments</comments>
		<pubDate>Mon, 14 Dec 2009 19:18:49 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Ad Text]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[Improve CTR]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1347</guid>
		<description><![CDATA[Making the decision to implement a pay per click advertising campaign is the first step towards increasing traffic, conversions and sales, but the work clearly doesn’t stop there. Ad campaigns must be constantly monitored and refined in order to maximize your ROI. With the end goal of increasing the Click through Rate (CTR), the most successful advertisers make several critical decisions. Each of these is designed to increase the impact of the campaign, and get the most bang for your buck.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Adwords Content Network Is a Gold Mine!</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/google-adwords-content-network-is-a-gold-mine.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/google-adwords-content-network-is-a-gold-mine.html#comments</comments>
		<pubDate>Sat, 11 Oct 2008 18:14:00 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[Small Business SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=62</guid>
		<description><![CDATA[A lot of Pay per Click Gurus tell clients not use the Google's Content Network because it is filled with Made for Adsense sites and click fraud, which is a huge issue. However, the same Gurus do not say anything about the content network not being able to generate targeted traffic, but it does.]]></description>
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		<slash:comments>0</slash:comments>
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