Tag Archives: Podcast

What Is Online Content?

By melissa | Published: September 15, 2009

What is Online Content?Online content consists of textual content, images, audio & video, and games. Content is essential for the success of any online marketing strategy. Unique, relevant and targeted content, on a user friendly website, will go a long way in terms of ranking for relevant terms on major search engines and converting the traffic into sales, leads and business.

Textual Content consists of the following:

1-     Web Copy: This is the content published on websites to describe services or products. It might be geared to sell products or services, or it might be aimed at providing information. Web copy should be accompanied with graphics and images to attract the user and more fully develop your message.

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How to Best Utilize Your Content

By melissa | Published: August 12, 2009
How to Best Utilize Your Content

Internet Marketing is meaningless without great content to fuel internet marketing activities and processes. Utilizing content in the most effective ways is dependent on the type of content we are referring to. All content whether textual, audio, and video, multimedia must be implemented correctly on the website.

Text kind of takes care of itself when the content is added to the website and indexed for the search engines. However, non-textual content cannot be read by the search engines without some help. All still photos, graphics, video, audio requires descriptive text generally called “Alt Text” which at least provides a brief description that is understood by the search engines simply because it is text. Main point: Your relevant content, regardless of type, must be properly added to the appropriate web pages for proper indexing on the search engines.

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How to Write Good Content

By melissa | Published: August 12, 2009
How to Write Good Content

Writing good content is at the heart of all online marketing, particularly SEO. Writing involves text and the Search Engine Spiders love text as opposed to Flash Animation or even audio or video within an HTML context. So, before we offer our advice on how to write good content, let’s first define what good content really is for the purposes of Internet Marketing.

Here are the important elements of good textual content:

  1. It must be unique, non-duplicate content. Plagiarism in the brick and mortar world is illegal and online it is not only frowned upon but can lead to real penalties from The Google and the other search engines.

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Web SEO Consultant

By melissa | Published: August 11, 2009

Web SEO ConsultantSEO Consultants are sought by website owners and IT professionals seeking to be found by internet users on the search engines, the social media and other relevant locations online.  As with all consultants, expertise, advice and experience are what their clientele seek.  Businesses, organizations, associations et al have traditionally used direct marketing to promote their products, services, causes and common interests.  The web has provided new challenges as the individual has now assumed complete control over whether, when and how they seek information and when they make buying decisions.  The individual is now the initiator and they are using a completely new medium turning traditional marketing on its head.

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What is a Podcast?

By melissa | Published: August 10, 2009
What is a Podcast?

A podcast is a type of online content that usually comes in the form of an audio or video podcast. It can be set up like a radio show, just one that is pre-recorded. Podcasts are usually regular occurrences and part of a syndicated series. Other examples of podcasts are recorded radio shows that stations upload online for listeners, they can be instructional media meant to help people, and there is really no limit in what you can use to produce a podcast. If you go to iTunes and search podcasts, there are literally thousands of podcasts from all different networks, industries, businesses, and people. You can search for these podcasts by just using a keyword to narrow your search.

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Free Internet Advertising

By melissa | Published: June 2, 2009
Free Internet Advertising

Everyone loves free stuff and internet advertising is no exception.  Free internet advertising can come in the form of blogs, directories and classified ads.  Most of these free services need to be implemented manually so it can take a lot of time; but it’s free!  Exposure for free; you put a bit of work into it but you are getting honest to goodness online visibility.  While paid methods can be more effective, it isn’t necessarily so as it still needs to be supported by a sensible and targeted strategy.

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