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	<title>Internet Marketing Articles &#187; Pay Per Click</title>
	<atom:link href="http://www.optimum7.com/internet-marketing/tag/pay-per-click/feed" rel="self" type="application/rss+xml" />
	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<item>
		<title>Google AdWords Expert</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/google-adwords-expert.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/google-adwords-expert.html#comments</comments>
		<pubDate>Thu, 02 Feb 2012 21:00:33 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[google adwords expert]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC Ads]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3463</guid>
		<description><![CDATA[Hiring a Google AdWords expert can help your sponsored search campaign be a shoe in for success.

A Pay Per Click (or PPC) campaign is not something that you can start and just let go. That’s where a lot of people lose money on the deal. They don’t understand the intricacies of PPC and how to maximize it so that they can make sure and successfully drive traffic to their site using it.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising Agency Online</title>
		<link>http://www.optimum7.com/internet-marketing/advertisement/advertising-agency-online.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertisement/advertising-agency-online.html#comments</comments>
		<pubDate>Sun, 16 Oct 2011 18:42:10 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[monitor ppc campaigns]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[power of affiliates]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5732</guid>
		<description><![CDATA[Internet marketing and ecommerce have opened up entire new fields of advertising, including SEO (Search Engine Optimization), pay-per-click (PPC) and social media marketing. Along with all these new platforms to master, there are seemingly endless data reports to review and comprehend.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Do Marketing; Why Business Marketing is Necessary</title>
		<link>http://www.optimum7.com/internet-marketing/advertisement/why-do-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertisement/why-do-marketing.html#comments</comments>
		<pubDate>Fri, 14 Oct 2011 16:27:13 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[internet marketing campaign]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[reasons to do marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5721</guid>
		<description><![CDATA[This may sound like a question that insults the intelligence of most business owners or service providers. You may think, everyone knows why businesses need marketing - but do they really? Even if one assumes that the majority of the population knows what marketing does for a business or service provider, common attitudes toward marketing often reveal ideas that are highly mistaken.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/advertisement/why-do-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips for Building an Adwords Ad Group Structure</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/tips-for-building-an-adwords-ad-group-structure.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/tips-for-building-an-adwords-ad-group-structure.html#comments</comments>
		<pubDate>Wed, 12 Oct 2011 14:46:33 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[improve roi]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5695</guid>
		<description><![CDATA[Creating a Pay per Click (PPC) campaign using Google’s AdWords could seem like a large, tedious task. However, with proper planning and organization, there is no reason you can’t build and structure the right ad groups in a breeze. Putting a PPC campaign together entails keyword research, building ad groups, and creating actual ads. This article will focus mainly on tips for building the ad groups and  organizing them properly. If you are a business owner and/or are new to AdWords advertising,  I hope you’ll find this information useful.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advanced Internet Marketing Tips; Adwords and Sponsored Search</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/advanced-internet-marketin.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/advanced-internet-marketin.html#comments</comments>
		<pubDate>Sun, 09 Oct 2011 23:28:38 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[seo internet marketing specialists]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5611</guid>
		<description><![CDATA[Anyone can launch a website and become an internet marketer, which means that when you do, you will have a lot of competition. Once you have the basic structure in place, these advanced Internet marketing tips can help you set your site apart from the crowd.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/advanced-internet-marketin.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Internet Marketing &#8211; Companies, Tools and Trends</title>
		<link>http://www.optimum7.com/internet-marketing/seo/best-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/best-internet-marketing.html#comments</comments>
		<pubDate>Mon, 29 Aug 2011 15:00:41 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3202</guid>
		<description><![CDATA[You most likely have heard many of the buzzwords of internet marketing i.e. SEO (Search Engine Optimization), PPC (Pay per Click), SMO (Social Media Optimization), Affiliate Marketing, Email Marketing and more.  But what is the Best Internet Marketing … One of the above, some of the above, all of the above or none of the above?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/best-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Miva Merchant SEO</title>
		<link>http://www.optimum7.com/internet-marketing/ecommerce/miva-merchant-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ecommerce/miva-merchant-seo.html#comments</comments>
		<pubDate>Fri, 12 Aug 2011 03:48:08 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[miva merchant seo]]></category>
		<category><![CDATA[online store]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3143</guid>
		<description><![CDATA[Miva Merchant is a reliable, flexible, expandable eCommerce solution that is easy to use. Its comprehensive feature list is robust enough for experienced online merchants but still easy enough for beginners to use. It is a premier eCommerce solution loaded with advanced features. Miva Merchant has continued support and growth of an online storefront and its toolkit contains everything an online merchant needs to develop, grow and maintain a successful online store. At Optimum7, we have worked with many Miva Merchant clients and we are very familiar with how this shopping cart system functions when it comes to SEO.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ecommerce/miva-merchant-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Venture Capital Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/venture-capital-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/venture-capital-internet-marketing.html#comments</comments>
		<pubDate>Thu, 11 Aug 2011 02:38:21 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Venture Capital]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4762</guid>
		<description><![CDATA[When looking for investors and applicants, Venture Capital organizations can leverage from many different Internet Marketing strategies. Combining effective Internet marketing techniques with search engine optimization (SEO) helps ensure increased business activity Pay-Per-Click (PPC) advertising is one way angel investors find qualified applicants. While this form of advertising is effective, it takes someone with experience to make it cost effective. A well written and targeted PPC campaign takes the right combination of many different elements. It entails more than just the wording of the ad it includes bidding on the right keywords, making the ad fit those keywords, and eliminating the tire kickers with the right call to action. Without the right combination of these strategies, the campaign can end up costing more than the revenue it brings in can cover.
]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/venture-capital-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Marketing Campaign</title>
		<link>http://www.optimum7.com/internet-marketing/online-marketing-business/website-marketing-campaign.html</link>
		<comments>http://www.optimum7.com/internet-marketing/online-marketing-business/website-marketing-campaign.html#comments</comments>
		<pubDate>Fri, 01 Jul 2011 16:06:49 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Online Marketing Business]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[descriptions]]></category>
		<category><![CDATA[dynamic sitemap]]></category>
		<category><![CDATA[link building strategies]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[search engine rankings]]></category>
		<category><![CDATA[SEO professionals]]></category>
		<category><![CDATA[titles]]></category>
		<category><![CDATA[website marketing campaign]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4529</guid>
		<description><![CDATA[When you are ready to launch your website marketing campaign, you will want to begin with a website dedicated to your title or keywords. Whether this site will become a full authority blog or just a single landing page optimized to convert, you will get the most search engine optimization from a domain with your keywords.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/online-marketing-business/website-marketing-campaign.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing Optimization</title>
		<link>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-optimization.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-optimization.html#comments</comments>
		<pubDate>Wed, 29 Jun 2011 03:59:45 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[ad text optimization]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Placement]]></category>
		<category><![CDATA[search marketing optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Submission]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4508</guid>
		<description><![CDATA[Search Engine Optimization (SEO) has become one of the hottest buzzwords of the Internet age. After all, what good is trying to have a presence on the Internet if your website isn't presented in a manner that allows your image to be maximized? Isn't being seen the whole point of it? This is doubly important if your point is to not only be noticed, but to sell a product or service as well.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing-optimization.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Local Search Marketing Can Help Grow Your Business</title>
		<link>http://www.optimum7.com/internet-marketing/local-search-marketing/local-search-marketing-can-help-grow-your-business.html</link>
		<comments>http://www.optimum7.com/internet-marketing/local-search-marketing/local-search-marketing-can-help-grow-your-business.html#comments</comments>
		<pubDate>Thu, 09 Jun 2011 21:29:59 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Local Search Marketing]]></category>
		<category><![CDATA[advertising options]]></category>
		<category><![CDATA[Local Listings]]></category>
		<category><![CDATA[localboost]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[organic listings]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4362</guid>
		<description><![CDATA[Customers have stopped relying on “old media” to make their buying decisions and have turned to search engines, like Google, to find what they need. This article shows how you can market your business in the search engines using paid and free advertising options. Whether it’s SEO, pay-per-click, or local listings, you can use search marketing to help promote your business.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/local-search-marketing/local-search-marketing-can-help-grow-your-business.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local PPC (Pay per Click) Advertising</title>
		<link>http://www.optimum7.com/internet-marketing/local-search-marketing/local-ppc-advertising.html</link>
		<comments>http://www.optimum7.com/internet-marketing/local-search-marketing/local-ppc-advertising.html#comments</comments>
		<pubDate>Mon, 06 Jun 2011 12:16:14 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Local Search Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[local advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[pay per click campaign]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ppc advertising]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4326</guid>
		<description><![CDATA[One of the most misunderstood forms of marketing on the Internet is pay per click advertising (PPC advertising or just PPC). People see the word "pay" and immediately assume "ripoff." However, as a form of marketing that has proven over and over again with many companies its ability to bring results, the pay per click advertising model deserves a serious look for any business person worth his or her salt.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/local-search-marketing/local-ppc-advertising.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Keywords</title>
		<link>http://www.optimum7.com/internet-marketing/seo-consulting/seo-keywords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo-consulting/seo-keywords.html#comments</comments>
		<pubDate>Tue, 24 May 2011 18:17:15 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO Consulting]]></category>
		<category><![CDATA[internet marketing campaign]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[popularity]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Search Engine Results]]></category>
		<category><![CDATA[SEO Keywords]]></category>
		<category><![CDATA[SEO Strategies]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4228</guid>
		<description><![CDATA[An internet marketing campaign that can successfully build your business needs to include search engine optimization (SEO) strategies. This involves techniques that can help to make your site more attractive to users and major search engines like Google, Yahoo and Bing. A major part of SEO strategy is keyword research. Knowing what users are searching for and adapting your online marketing strategy for those words will help to boost your business. The right combination of keywords can increase the exposure of your site and get more users to notice you.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo-consulting/seo-keywords.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Metrics</title>
		<link>http://www.optimum7.com/internet-marketing/marketing/marketing-metrics.html</link>
		<comments>http://www.optimum7.com/internet-marketing/marketing/marketing-metrics.html#comments</comments>
		<pubDate>Mon, 23 May 2011 13:09:20 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Banner Ads]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[marketing metrics]]></category>
		<category><![CDATA[online advertisement]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4216</guid>
		<description><![CDATA[Traditional marketing campaigns involve conventional mediums like television, newspapers, radio and magazines. Before launching an advertisement, you should consider the marketing metrics that will determine if the ad is successful or not.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/marketing/marketing-metrics.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adword Certification</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/adword-certification.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/adword-certification.html#comments</comments>
		<pubDate>Wed, 18 May 2011 13:36:15 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[adword certification]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[google advertising professional]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[ppc strategy]]></category>
		<category><![CDATA[Split Testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4169</guid>
		<description><![CDATA[An effective internet marketing strategy can help you build your business by increasing traffic and conversions. Pay per click (PPC) and sponsored search techniques might need to be included in your online marketing strategy. The ads located at the top and right columns of search engine results pages are sponsored or paid ads. When a user searches for terms that match your ad, the ad is displayed. Each time a user clicks on your ad and goes to your site, you pay the search engine a specific amount which is also called CPC. (cost per click).]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/adword-certification.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Keyword</title>
		<link>http://www.optimum7.com/internet-marketing/google-ranking/google-keyword.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-ranking/google-keyword.html#comments</comments>
		<pubDate>Fri, 13 May 2011 19:32:26 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Ranking]]></category>
		<category><![CDATA[ad budget]]></category>
		<category><![CDATA[Ad Text]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[efficient link building]]></category>
		<category><![CDATA[google keyword]]></category>
		<category><![CDATA[internet marketing campaign]]></category>
		<category><![CDATA[keyword list]]></category>
		<category><![CDATA[keyword tools]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[on-site optimization]]></category>
		<category><![CDATA[organic rankings]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[raven tools]]></category>
		<category><![CDATA[Spyfu]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4145</guid>
		<description><![CDATA[Google makes over a 30 billion dollars a year in revenue based on advertisements alone. This is accomplished by selling ads for keywords. (Google Adwords) Imagine all of the words in a dictionary. Now think of any number of combinations for these words. Then picture Google getting $2 - $80 every time one of these combinations are chosen by a user. This is essentially the way that Google sees their profit. This method doesn’t have to only be profitable for Google; business owners can profit from Adwords too.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-ranking/google-keyword.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Certification</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/google-certification.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/google-certification.html#comments</comments>
		<pubDate>Mon, 09 May 2011 21:01:04 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[google advertising professional]]></category>
		<category><![CDATA[google certification]]></category>
		<category><![CDATA[internet marketing campaign]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Traffic]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4116</guid>
		<description><![CDATA[If you want more traffic and conversions, you need to have a strong online marketing strategy. An effective marketing strategy might have to include sponsored search and several PPC (pay per click) strategies. These are paid ads that appear in the top and right column of search engine results pages.  Your ads are shown to the user if the search term is related to your ads and you only pay if a user actually clicks on your ad to go to your site.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/google-certification.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Advertising Methods</title>
		<link>http://www.optimum7.com/internet-marketing/seo/local-advertising-methods.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/local-advertising-methods.html#comments</comments>
		<pubDate>Tue, 03 May 2011 20:38:52 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[advertise on the internet]]></category>
		<category><![CDATA[advertising strategy]]></category>
		<category><![CDATA[Google Friendly]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[local advertising methods]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4106</guid>
		<description><![CDATA[Local advertising used to be mostly getting on yellow pages, local newspapers and local TV up until the late 90s. Now things are a bit different. Advertising has far surpassed local platforms with the new wave of advertising your business to the world online. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/local-advertising-methods.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Miami Web Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/miami-web-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/miami-web-marketing.html#comments</comments>
		<pubDate>Wed, 27 Apr 2011 20:33:12 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[dynamic sitemap]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[miami web marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Friendly Website]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4060</guid>
		<description><![CDATA[In Miami, the competition for business is prominent and growing each day. It appears that many of these businesses are realizing the benefits of marketing in a climate that is rich, diverse, multi-cultural and ever-expanding. Not only are many businesses realizing the benefits of conducting their business in sunny Miami, they are also realizing that the most efficient business is being conducted on the web.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/miami-web-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sell Stuff Online</title>
		<link>http://www.optimum7.com/internet-marketing/ecommerce/sell-stuff-online.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ecommerce/sell-stuff-online.html#comments</comments>
		<pubDate>Mon, 25 Apr 2011 21:12:34 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[dynamic sitemap]]></category>
		<category><![CDATA[Google Friendly]]></category>
		<category><![CDATA[link structure]]></category>
		<category><![CDATA[online success]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[sell stuff online]]></category>
		<category><![CDATA[selling online]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4046</guid>
		<description><![CDATA[Selling online offers a pool of potential consumers stretching far beyond local geographic and spanning across the world. Though there are many obvious benefits to selling online, it is not necessarily easy to do so successfully. Many businesses are learning of the benefits of selling online which forces the pool of online sellers to grow more and more each day. This is not a bad thing as online selling is a logical and potentially very profitable outlet but there must be clear acknowledgement of the new found competition that accompanies the new craze.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ecommerce/sell-stuff-online.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing on the Internet</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/marketing-on-the-internet.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/marketing-on-the-internet.html#comments</comments>
		<pubDate>Mon, 25 Apr 2011 21:06:02 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[analytical tools]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[google trends]]></category>
		<category><![CDATA[marketing on internet]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4041</guid>
		<description><![CDATA[Most market their goods and services online since the internet opens the possibilities of success to a vast and ever-expanding market. Businesses are becoming more prevalent on the internet as buyers are becoming more and more internet savy. In order to be a profitable business, you must inhibit the demand from the consumers.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/marketing-on-the-internet.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing Tips</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-management/internet-marketing-tips.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-management/internet-marketing-tips.html#comments</comments>
		<pubDate>Fri, 15 Apr 2011 19:40:05 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Management]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[compete.com]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[internet marketing success]]></category>
		<category><![CDATA[internet marketing tips]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[search engine optimizing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Spyfu]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4009</guid>
		<description><![CDATA[Internet is the new craze. It seems that most people are taking to the internet as a way to buy and sell products and services. Selling and buying online allows for a vast pool of deals and options. Gone are the days of only marketing to those near you geographically. Now you must create a marketing campaign to serve the world. This is not impossible to do. All it takes is a little “know how,” strategy, and realistic goals. With this few things in place you can achieve great internet marketing success. Seems too good to be true? It doesn’t have to be. Check out these internet marketing tips below to get you on your way:]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-management/internet-marketing-tips.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Internet Marketing?</title>
		<link>http://www.optimum7.com/internet-marketing/internet-visibility/what-is-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-visibility/what-is-internet-marketing.html#comments</comments>
		<pubDate>Wed, 13 Apr 2011 19:09:35 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Visibility]]></category>
		<category><![CDATA[contextual advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[professional internet marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[what is internet marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3991</guid>
		<description><![CDATA[Internet marketing (also known as online marketing) is exactly as it sounds, a way to market your products or services on the internet. Many make the mistake of believing that all it takes to be considered an internet marketer is to have a  live website . That is far from the truth. There are millions of websites added online every day. What makes a website adequately compete in internet marketing goes far beyond registering a domain name and uploading content. It takes skillful strategy and an evolving knowledge of the internet marketing industry.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-visibility/what-is-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/search-engine-optimization-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/search-engine-optimization-marketing.html#comments</comments>
		<pubDate>Mon, 04 Apr 2011 16:40:58 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[offsite optimization]]></category>
		<category><![CDATA[onsite optimization]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engine optimization marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[seo solutions]]></category>
		<category><![CDATA[visible organic listings]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3928</guid>
		<description><![CDATA[Search Engine Optimization is the process of utilizing search engine marketing to promote a website resulting in highly visible organic listings on major search engines including Google, Yahoo and Bing. Generally speaking, the more frequently and higher a site appears in the search results, the more visitors the site will receive via the search engine. There are 2 effectively utilized forms of search engine marketing: Organic Listings and Pay per Click (PPC).  Pay per click is an advertising model used on many search engines where advertisers pay the search engine when the ad is clicked and for prime positioning on the search engine site. If you take a look at Google, you may notice that there are a few listings posted on the side of the search results and there may even be listings in a shaded color at the top of the search page. These are the PPC listings which are usually sponsored ads.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/search-engine-optimization-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Search Engine Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/sem/seo-search-engine-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/seo-search-engine-marketing.html#comments</comments>
		<pubDate>Tue, 29 Mar 2011 14:52:24 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[organic seo listings]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO marketing service]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3899</guid>
		<description><![CDATA[If you are at all familiar with search engine marketing, you know that it is a form of marketing used to promote websites on major search engines including, but not limited to, Google, Yahoo and Bing. This type of marketing can be done through the use of organic Search Engine Optimization (SEO), Pay per Click (PPC) or Affiliate Marketing. PPC marketing is an internet advertising model that is used on websites. With this model, advertisers pay search engines when an ad is clicked. Next time you are on your favorite search engine, take a look at the listings that are grouped at the top or on the side of the page in a shaded color. These are usually PPC listings.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/seo-search-engine-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Campaign Management</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-management/marketing-campaign-management.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-management/marketing-campaign-management.html#comments</comments>
		<pubDate>Thu, 17 Mar 2011 13:07:28 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Management]]></category>
		<category><![CDATA[campaign management]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing campaign management]]></category>
		<category><![CDATA[offsite optimization]]></category>
		<category><![CDATA[onsite optimization]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[return on investment roi]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3854</guid>
		<description><![CDATA[There is nothing more vital for your business than an exceptional marketing campaign. The success of your business depends on it. When the product or service that you are offering is queried on a search engine, what comes up? Are you the headliner? You must strive to be the first, and most conveniently accessed resource to ensure exposure to the highest number of potential customers so that your business can thrive.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-management/marketing-campaign-management.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lead Management</title>
		<link>http://www.optimum7.com/internet-marketing/seo-consulting/lead-management.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo-consulting/lead-management.html#comments</comments>
		<pubDate>Thu, 17 Feb 2011 21:39:51 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO Consulting]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[lead management strategies]]></category>
		<category><![CDATA[lead management system]]></category>
		<category><![CDATA[off-site optimization strategies]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[successful lead]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3717</guid>
		<description><![CDATA[Effective lead management strategies and systems can help you generate new clients and see where the ones you already have came from. Therefore lead management is a crucial part of managing an online business’s continued profitability.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo-consulting/lead-management.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Feed Management</title>
		<link>http://www.optimum7.com/internet-marketing/ecommerce/feed-management.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ecommerce/feed-management.html#comments</comments>
		<pubDate>Fri, 11 Feb 2011 20:46:39 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[click tracking]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[feed management]]></category>
		<category><![CDATA[organic search results]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[shopping comparison sites]]></category>
		<category><![CDATA[weekly monitoring]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3690</guid>
		<description><![CDATA[Optimizing and tracking your product feeds for your company’s entire inventory on all major shopping channels can significantly increase your traffic and sales. What exactly is done, you ask? You take products from your site, match it with feeds from other sites and handle the product management for you. What do you get in return? You get traffic! Through the optimizing of your products and careful weekly monitoring, you can assure that your products get substantial traffic, which is precisely what you need in this competitive market. Not only can you track changes in the market, you can also keep track of your company’s personal return on investment (ROI) to ensure that you are generating maximum profit for your efforts. Here are a couple of sites you can use;]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ecommerce/feed-management.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Base Management</title>
		<link>http://www.optimum7.com/internet-marketing/google-optimization/google-base-management.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-optimization/google-base-management.html#comments</comments>
		<pubDate>Fri, 04 Feb 2011 21:31:15 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Optimization]]></category>
		<category><![CDATA[descriptions]]></category>
		<category><![CDATA[feed management system]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[google base management]]></category>
		<category><![CDATA[google merchant center]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[product names]]></category>
		<category><![CDATA[sku numbers]]></category>
		<category><![CDATA[upc numbers]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3651</guid>
		<description><![CDATA[You are a company with an abundance of products that you need to get out there. No sense in having all those sku's if the world doesn’t get to see it. At this point it’s just a matter of getting these products out there to be viewed by the masses. How do you go about that? Google Base Management, that’s how! We’ll start by exploring the nature of Management systems in general.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-optimization/google-base-management.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managed Pay Per Click Advertising</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/managed-pay-per-click-advertising.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/managed-pay-per-click-advertising.html#comments</comments>
		<pubDate>Mon, 31 Jan 2011 20:58:34 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[clicks]]></category>
		<category><![CDATA[google search index]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3618</guid>
		<description><![CDATA[Pay Per Click or sponsored search advertising can be a difficult road to travel alone.  That’s why hiring someone to help you embark on a managed pay per click advertising campaign can be beneficial.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/managed-pay-per-click-advertising.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Click Management and Pay per Click</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/click-management-and-pay-per-click.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/click-management-and-pay-per-click.html#comments</comments>
		<pubDate>Sat, 22 Jan 2011 04:34:51 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[click management]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[increased conversions]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Microsoft AdCenter]]></category>
		<category><![CDATA[ppc strategy]]></category>
		<category><![CDATA[search terms]]></category>
		<category><![CDATA[target demographic]]></category>
		<category><![CDATA[valuable keywords]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3571</guid>
		<description><![CDATA[Managing a Pay per Click advertising campaign can lead to increased conversions, particularly if you already have a web presence but aren’t seeing any profits yet. Although a Pay per Click campaign is not easy to optimize, it is money well spent. The best part is that you don’t pay a cent unless someone actually clicks on your advertisement. Of course, whether they stay on your landing page and continue to click through your website is another matter. For that you need the services of an experienced AdWords Certified Partner Company.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/click-management-and-pay-per-click.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing Firms</title>
		<link>http://www.optimum7.com/internet-marketing/seo-consulting/internet-marketing-firms.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo-consulting/internet-marketing-firms.html#comments</comments>
		<pubDate>Thu, 13 Jan 2011 21:57:10 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO Consulting]]></category>
		<category><![CDATA[blog entries]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[internet marketing firms]]></category>
		<category><![CDATA[journal]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[news articles]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[seo plan]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3523</guid>
		<description><![CDATA[Your online business needs measurable objectives and goals and to that end, Internet marketing firms are poised to help you attain your objectives. A good SEO (search engine optimization) plan drives targeted traffic to your website and changes prospects into paying customers. It keeps customers coming back to your website for repeat business with measured analysis, and improvements to your integrated marketing efforts.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo-consulting/internet-marketing-firms.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Search Engine Marketing Works</title>
		<link>http://www.optimum7.com/internet-marketing/seo/how-search-engine-marketing-works.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/how-search-engine-marketing-works.html#comments</comments>
		<pubDate>Thu, 30 Dec 2010 00:28:46 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Campaigns]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3480</guid>
		<description><![CDATA[With the online market becoming a more and more popular place to advertise some people are wondering how search engine marketing (SEM) works. Well, there are many aspects to it and all of them should be incorporated in to a successful SEM campaign.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/how-search-engine-marketing-works.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Should Use Google AdWords?</title>
		<link>http://www.optimum7.com/internet-marketing/sem/who-should-use-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/who-should-use-google-adwords.html#comments</comments>
		<pubDate>Sun, 12 Dec 2010 18:27:47 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[local targeting]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ppc service]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[small businesses]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3406</guid>
		<description><![CDATA[Perhaps your business is just starting out and you’re wondering why you should use Google AdWords for marketing your business? We believe that everyone should use Google Adwords in some way or form. Whether your business is small or large, you should be targeting online users and the fastest way to do that is Google AdWords. If your demographic is online at all, Google AdWords is the way to reach them.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/who-should-use-google-adwords.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Pay Per Click Search Engine Sites</title>
		<link>http://www.optimum7.com/internet-marketing/sem/best-pay-per-click-search-engine-sites.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/best-pay-per-click-search-engine-sites.html#comments</comments>
		<pubDate>Fri, 10 Dec 2010 03:45:27 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[increase conversions]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Microsoft AdCenter]]></category>
		<category><![CDATA[multi-variable tests]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[search engine sites]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3391</guid>
		<description><![CDATA[Google has held the largest market share of online users for the past 10 years. But with the recent merger of Yahoo and Bing, the new Microsoft adCenter is giving Google a run for their money. The rise in popularity of social media throws another hat in the ring, although Facebook isn’t really a search engine site per se. Choosing between these options to start your pay per click (PPC) campaign can be difficult at best. How can you know where your business’s precious marketing dollars will be best spent? Let’s start by understanding what each search engine site has to offer.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/best-pay-per-click-search-engine-sites.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Microsoft adCenter Advertisement</title>
		<link>http://www.optimum7.com/internet-marketing/sem/microsoft-adcenter-advertisement.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/microsoft-adcenter-advertisement.html#comments</comments>
		<pubDate>Thu, 09 Dec 2010 16:28:19 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Microsoft AdCenter]]></category>
		<category><![CDATA[optimize conversions]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[sponsored search experts]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3383</guid>
		<description><![CDATA[It used to be that undertaking a PPC (Pay Per Click) campaign was only advisable on Google Adwords, because it had the lion’s share of users who want to search the web. Here at Optimum7, we have been saying this for years, because a PPC campaign can be costly. In the past, Yahoo! and Bing (MSN) did not provide enough visibility to warrant the money; but now all of that is changed.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/microsoft-adcenter-advertisement.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Advertise on Bing (MSN) Microsoft AdCenter?</title>
		<link>http://www.optimum7.com/internet-marketing/sem/how-to-advertise-on-bing-msn-microsoft-adcenter.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/how-to-advertise-on-bing-msn-microsoft-adcenter.html#comments</comments>
		<pubDate>Wed, 08 Dec 2010 04:38:07 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Bidding]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[how to advertise on Bing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Landing Page Creation]]></category>
		<category><![CDATA[Microsoft AdCenter]]></category>
		<category><![CDATA[multi-variable testing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI tracking]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3366</guid>
		<description><![CDATA[Now that Bing (MSN) and Yahoo! have made an alliance to give online companies access to a larger market share through the migration of all Yahoo PPC to Microsoft adCenter, companies looking to take advantage of it can simply sign up.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/how-to-advertise-on-bing-msn-microsoft-adcenter.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Average AdWords Pay per Click (PPC) Costs</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/average-adwords-pay-per-click-ppc-costs.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/average-adwords-pay-per-click-ppc-costs.html#comments</comments>
		<pubDate>Fri, 03 Dec 2010 00:32:24 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[CPC campaign]]></category>
		<category><![CDATA[ecommerce sites]]></category>
		<category><![CDATA[Google AdWords Company]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC campaign]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3344</guid>
		<description><![CDATA[Embarking on a PPC (Pay Per Click) campaign is a big decision. Google AdWords dominates the industry when it comes to PPC, but how can you maximize your marketing dollars when competing with so many other companies? What will the costs be for you?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/average-adwords-pay-per-click-ppc-costs.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Landing Page Design</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/landing-page-design.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/landing-page-design.html#comments</comments>
		<pubDate>Fri, 05 Nov 2010 19:43:45 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[increase conversion rates]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[landing page success]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Prequalified Traffic]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3249</guid>
		<description><![CDATA[One of the most important elements of a website design is a landing page. These pages, where visitors first ‘land’ after clicking an advertisement or search engine result, are crucial to your success for several reasons. Every element of their design and layout needs to be focused on grabbing the visitors’ attention and convincing them to stay on your site, possibly convert into a sale. Typical users will decide to stay or leave within ten seconds. The overall design of each landing page should be targeted to prequalifed visitors, be clear and free of clutter, and include an obvious call to action. Landing pages designed by professionals with an expert focus on these three critical areas are the most effective.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/landing-page-design.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords Specialists</title>
		<link>http://www.optimum7.com/internet-marketing/paid-search/google-adwords-specialists.html</link>
		<comments>http://www.optimum7.com/internet-marketing/paid-search/google-adwords-specialists.html#comments</comments>
		<pubDate>Thu, 28 Oct 2010 02:04:59 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[google adwords specialists]]></category>
		<category><![CDATA[increase conversions]]></category>
		<category><![CDATA[increase traffic]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3213</guid>
		<description><![CDATA[A certified Google Adwords Specialist will help ensure that your PPC (Pay Per Click) campaign is accurate and effective.  A well-developed and researched Adwords campaign may not only increase traffic, but also increase conversions and lead to a higher ROI (Return on Investment). There are several factors to consider when trying to determine which specialist or marketing firm to work with.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/paid-search/google-adwords-specialists.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEM (Search Engine Marketing) Training</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/sem-search-engine-marketing-training.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/sem-search-engine-marketing-training.html#comments</comments>
		<pubDate>Fri, 08 Oct 2010 00:35:51 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Google Webmaster Tools]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[sem training]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3114</guid>
		<description><![CDATA[SEO (Search Engine Optimization) targets the natural (organic) listings of the major search engines i.e. Google, Bing and Yahoo. SEM (Search Engine Marketing) is a broader t term that includes both SEO, Sponsored Search also known as Pay per Click (PPC), Affiliate Marketing, Social Media Marketing and other online marketing methods.  Terminology aside, training for SEM is for those who seek to develop themselves into full time internet marketers and decidedly NOT for those who are running an online business.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/sem-search-engine-marketing-training.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Manage Google AdWords</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/manage-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/manage-google-adwords.html#comments</comments>
		<pubDate>Wed, 29 Sep 2010 03:11:02 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Increase Revenue]]></category>
		<category><![CDATA[Manage Google AdWords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3058</guid>
		<description><![CDATA[The importance of implementing an SEO (Search Engine Optimization) program and all of its related components is essential for any website. Content, content syndication, organic link building, keyword analysis and design all play a role in creating a highly visible web site.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/manage-google-adwords.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Integrated Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/integrated-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/integrated-internet-marketing.html#comments</comments>
		<pubDate>Tue, 21 Sep 2010 20:15:12 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[Integrated Internet Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3026</guid>
		<description><![CDATA[Online business owners must have measurable objectives and goals. Achieving operational objectives through the use of Integrated Internet Marketing is only possible if the efforts are targeted, measurable and adaptable. When properly implemented, an SEO (Search Engine Optimization) plan drives targeted traffic to a website, converts prospective clients into paying customers and can creates years of repeat customers. By measuring, analyzing and improving integrated marketing efforts, these objectives can be met and exceeded.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/integrated-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business to Business Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/business-to-business-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/business-to-business-internet-marketing.html#comments</comments>
		<pubDate>Tue, 21 Sep 2010 00:24:42 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[B2B marketing plan]]></category>
		<category><![CDATA[Business Internet Markteting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[offsite optimization]]></category>
		<category><![CDATA[onsite optimization]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Sponsored Search Advertising]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3020</guid>
		<description><![CDATA[Unlike B2C marketing where businesses focus marketing efforts on direct consumers, B2B marketing focuses their marketing efforts on other businesses. With the end goal of selling services or products with businesses as opposed to individual consumers, B2B Internet Marketing has become a major focus for all online marketers.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/business-to-business-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing Costs</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-management/internet-marketing-costs.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-management/internet-marketing-costs.html#comments</comments>
		<pubDate>Fri, 10 Sep 2010 02:44:59 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Management]]></category>
		<category><![CDATA[eCommerce development]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Internet Marketing Costs]]></category>
		<category><![CDATA[Marketing Costs]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2962</guid>
		<description><![CDATA[Every business owner should be in the habit of developing a complete budget for marketing including internet marketing. Today, business owners must consider the opportunities available to them through developing a visible and strong internet presence. Website development and implementation, SEO (Search Engine Optimization), PPC (Pay per Click) and eCommerce development are all critical elements towards ensuring visibility, continued growth and ROI (Return on Investment).]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-management/internet-marketing-costs.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Design, Hosting and Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/website-design-hosting-and-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/website-design-hosting-and-internet-marketing.html#comments</comments>
		<pubDate>Thu, 12 Aug 2010 21:29:41 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Hosting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2865</guid>
		<description><![CDATA[The world of online business is one of the most competitive fields in the world. In fact, with so many people jumping on the online business train, the sheer number of competitors you will have for your product or service may very well be enough to derail you before you even start. The best online business owners have learned to take advantage of the incredible marketing power of the Internet. Search Engine Optimization (SEO,) together with Pay per Click (PPC) advertising efforts and viral marketing, you can turn the most lackluster of online businesses into powerhouses. You can take advantage of this phenomenon as well by simply learning about website design hosting internet marketing.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/website-design-hosting-and-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay Per Click Advertising Management</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/pay-per-click-advertising-management.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/pay-per-click-advertising-management.html#comments</comments>
		<pubDate>Fri, 02 Jul 2010 21:02:00 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[internet marketing campaigns]]></category>
		<category><![CDATA[Keyword Selection]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[PPC advertisements]]></category>
		<category><![CDATA[PPC campaign]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2672</guid>
		<description><![CDATA[If you are like most new online business entrepreneurs, you do not have an advanced degree in Information Technology or Search Engine Technology. You most likely do not have a clue, beyond the basics of web site design and internet marketing. Your expertise lies in the products or services you are selling. Finding an easy, effective and cost-efficient way to advertise your website and product line is one of the first major obstacles you will have to tackle. Pay per Click Advertising Management is a key component to getting found online.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/pay-per-click-advertising-management.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing Strategies</title>
		<link>http://www.optimum7.com/internet-marketing/advertising/internet-marketing-strategies.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertising/internet-marketing-strategies.html#comments</comments>
		<pubDate>Wed, 09 Jun 2010 19:29:57 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2532</guid>
		<description><![CDATA[Internet Marketing Strategies are all about selling more online.  Whether you are seeking to sell products that are shipped to online buyers, get new leads for sales follow-up, selling specialized services involving a sign-up for a license or any other conversion mechanism that transforms a visitor to a customer or client, you are seeking expand your sales and your bottom line.  In the brick and mortar world your marketing strategy is focused on the same objective.  You seek to do this by being visible, by being easily found, by being easily accessible.  Online marketing requires the same objectives, however, the achievement of those objectives largely centers on unique Internet Marketing Strategies.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/advertising/internet-marketing-strategies.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Internet Marketing for Franchises</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/internet-marketing-for-franchises.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/internet-marketing-for-franchises.html#comments</comments>
		<pubDate>Thu, 20 May 2010 00:20:47 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Franchises]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2439</guid>
		<description><![CDATA[Franchise opportunities abound right now. From restaurants to boutiques, many people are turning to franchises for a chance to make their own way in the world. Many people feel that once you purchase a franchise, the ‘hard’ work is done for you – especially in the arena of marketing. While it is true that ‘corporate’ will provide you with support for a marketing campaign, truly successful franchisees do a lot of marketing legwork themselves. Internet marketing for franchises is a unique way to market your business on the Internet, allowing you to capitalize on all the World Wide Web has to offer.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/internet-marketing-for-franchises.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Does Pay Per Click Work?</title>
		<link>http://www.optimum7.com/internet-marketing/roi/how-does-pay-per-click-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/roi/how-does-pay-per-click-work.html#comments</comments>
		<pubDate>Thu, 06 May 2010 19:27:41 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[ROI]]></category>
		<category><![CDATA[bid management]]></category>
		<category><![CDATA[Bid-based pay per click]]></category>
		<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[flat-rate PPC]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Pay per Click Strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2335</guid>
		<description><![CDATA[In short, "pay per click" is an Internet advertising model where advertisers only pay when their ad is actually clicked. Typically, advertisers will bid on keywords or phrases relevant to their target market. PPC can also use the "affiliate" model, where financial incentives (a percentage of revenue) are offered to affiliated partner sites that host the ads. Google Content Network is a good example of this. The system is actually pay-for-performance as far as affiliates are concerned; if they don't generate clicks or impressions, there's no cost to the merchant. Sponsored links will show up next to or above organic results on search engines, along with relevant content or search results. Thus, the actual cost per click will vary according to the demand for the keyword and the search engine itself (pricing models differ). Google and others have automated systems to head off abusive clicks from competitors and other types of click fraud.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/roi/how-does-pay-per-click-work.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising with Pay Per Click</title>
		<link>http://www.optimum7.com/internet-marketing/paid-search/advertising-with-pay-per-click.html</link>
		<comments>http://www.optimum7.com/internet-marketing/paid-search/advertising-with-pay-per-click.html#comments</comments>
		<pubDate>Thu, 06 May 2010 17:12:11 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[ad placement]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[Search Engine Results Page]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Visibility]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2324</guid>
		<description><![CDATA[With the bad economy, more and more people are turning to the internet as a way to bring in a little bit of extra income. The businesses are easy to start up, and profits are largely dependent on how hard the owner is willing to work. Many of these new internet business owners struggle with just how to go about marketing their business. One of the most popular ways is advertising with pay per click. PPC offers website owners a unique way to position and brand their product or services and can impact their bottom line. Understanding just what pay per click advertising is, as well as its benefits and disadvantages, is the first step towards implementing a successful PPC campaign.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/paid-search/advertising-with-pay-per-click.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Does Affiliate Marketing Work</title>
		<link>http://www.optimum7.com/internet-marketing/affiliate-marketing/how-does-affiliate-marketing-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/affiliate-marketing/how-does-affiliate-marketing-work.html#comments</comments>
		<pubDate>Thu, 06 May 2010 16:03:11 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Affiliate Marketing Strategy]]></category>
		<category><![CDATA[Internet Business]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Pay Per Lead]]></category>
		<category><![CDATA[Pay Per Sale]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2327</guid>
		<description><![CDATA[Back in the day when every business had a storefront, some enterprising business owners developed a simple concept: finder’s fees. They would pay for a lead or sale - often quite well. Today, this idea has been updated to a program known as affiliate marketing. Affiliate marking allows Internet business owners to capitalize on word of mouth and partners to increase their sales and their profits. It is one of the most popular methods for advertising a business.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/affiliate-marketing/how-does-affiliate-marketing-work.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Do Websites Need SEO</title>
		<link>http://www.optimum7.com/internet-marketing/business-online/why-do-websites-need-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/business-online/why-do-websites-need-seo.html#comments</comments>
		<pubDate>Thu, 29 Apr 2010 20:30:54 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Business Online]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo techniques]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2246</guid>
		<description><![CDATA[Search engine optimization (SEO), for those still unfamiliar, uses a variety of techniques to naturally improve a website’s placing in search results. The ultimate purpose is improved traffic. Search engines are a primary source of online traffic, yet less than 20% of internet users look past the first page of search results. The search term “Internet Marketing Services,” for example, returns 92,000,000 results on Google. While appearing on the seventeenth page (161-170) of results is impressive in itself, it’s not going to help you generate much traffic. Achieving Page 1 results is obviously the place to be if you want to be found and drive traffic and sales. You absolutely need SEO to accomplish this.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/business-online/why-do-websites-need-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Click Fraud?</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/what-is-click-fraud.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/what-is-click-fraud.html#comments</comments>
		<pubDate>Thu, 22 Apr 2010 02:25:57 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[click fraud scams]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC budget]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2178</guid>
		<description><![CDATA[Business owners who advertise with pay per click advertising (PPC) must stay constantly vigilant of click fraud, an internet scheme which can quickly deplete your advertising budget. Also known as click spam, click fraud involves a false inflation of the number of clicks on an ad. Fraudulent clicks are any clicks on a pay per click ad that happened where the intention is not interest in the ad’s content, but to cause a charge to the advertiser. Often these false clicks are automated, but sometimes the clicks come from individuals (occasionally paid). Click fraud is criminal; however, this hasn’t stopped the proliferation of increasingly sophisticated click fraud schemes, and it can be a hard crime to prove and prosecute. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/what-is-click-fraud.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook PPC vs. Google PPC</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/facebook-ppc-vs-google-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/facebook-ppc-vs-google-ppc.html#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:22:30 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook PPC]]></category>
		<category><![CDATA[Google PPC]]></category>
		<category><![CDATA[increase traffic]]></category>
		<category><![CDATA[Niche Market PPC]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Social Network]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1966</guid>
		<description><![CDATA[Facebook is a social network that has had the success of breaking into the social networking scene and surpassing its competitors all the way to its current position at the top of the social media sphere providing its services to over 400 million users.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/facebook-ppc-vs-google-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Web Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/small-business/small-business-web-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/small-business/small-business-web-marketing.html#comments</comments>
		<pubDate>Wed, 10 Mar 2010 21:44:22 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Banner Advertising]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[Local Businesses]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO schemes]]></category>
		<category><![CDATA[small businesses]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1920</guid>
		<description><![CDATA[Advances in the Internet have completely changed the playing field for small businesses trying to build a brand identity and establish a web presence for themselves. The changes have come so fast and have been so dramatic that it can be intimidating to try to keep up with them, but it's important to know the landscape, and to have an understanding of some web marketing basics. The more small businesses understand about SEM (search engine marketing), the better they'll be able to take advantage of the benefits of web marketing and to protect themselves from SEO scams and companies that use unethical marketing  and execution practices.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/small-business/small-business-web-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Corporate SEO (Search Engine Optimization)</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/corporate-seo-search-engine-optimization.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/corporate-seo-search-engine-optimization.html#comments</comments>
		<pubDate>Sat, 27 Feb 2010 04:08:59 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[metatags]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Sponsored Search]]></category>
		<category><![CDATA[title tags]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1886</guid>
		<description><![CDATA[Many corporations are looking to Search Engine Optimization to more efficiently target the marketplace.  Budgets have been trimmed, even slashed, for traditional marketing approaches such as TV / Radio, Print, Direct Mail, Telemarketing, etc.  All of these approaches are “outbound” relying on mass media or mass coverage with the hope of converting a micro percentage (less than 0.1%) of those actually buying something.  At the same time online marketing budgets have been increased, even during these tough economic times.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/corporate-seo-search-engine-optimization.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Search Engine Marketing (SEM)?</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/what-is-search-engine-marketing-sem.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/what-is-search-engine-marketing-sem.html#comments</comments>
		<pubDate>Tue, 23 Feb 2010 19:21:57 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEMK]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1871</guid>
		<description><![CDATA[By strict definition, search engine marketing refers to strategies that are aimed at boosting a company’s web-based visibility, meaning that it shows up near the top of search engine results (i.e. Google or Yahoo). This is typically done a couple of different ways: through paid placement, like Google’s Pay per Click model Adwords, and Search Engine Optimization (SEO).]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/what-is-search-engine-marketing-sem.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Should You Start A PPC Campaign?</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/when-should-you-start-a-ppc-campaign.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/when-should-you-start-a-ppc-campaign.html#comments</comments>
		<pubDate>Thu, 11 Feb 2010 19:29:57 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Online Branding]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Page Results]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEPS]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1820</guid>
		<description><![CDATA[Pay per Click is a form of paid online advertising that, in most instances such as in Google Adwords, provides advertisers the ability to bid for ad space on the first page of Search Engine Page Results (SERPs).  The chief advantages for the advertiser are:]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/when-should-you-start-a-ppc-campaign.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Google Ads vs. PPC Banner Ads</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-google-ads-vs-ppc-banner-ads.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-google-ads-vs-ppc-banner-ads.html#comments</comments>
		<pubDate>Mon, 25 Jan 2010 18:41:23 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Banner Ads]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1650</guid>
		<description><![CDATA[Two of the most popular choices in paid internet marketing today are Pay per Click Ads with Google, and Pay per Click Banner Ads. Each presents an excellent, but distinct opportunity, so their characteristics should be weighed carefully. Paid ads have quite a few advantages over organic SEO results, one of which is a nearly instantaneous response. But which type of ad is more suited to your business - Banner ads, or PPC text based Google ads?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-google-ads-vs-ppc-banner-ads.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Does Google Advertisement Work?</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:48:02 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1619</guid>
		<description><![CDATA[There is a lot of hype surrounding Google Advertisement through AdWords, but does their program live up to it all? This is a really important question to answer, as Google clearly leads all online internet advertising brands. Google's PPC (Pay per Click) program works immediately to produce results that organic SEO can take months to achieve. However, in assessing Adwords, you must first define success.  Is Adwords your entire online marketing approach or is it part of a broader, more diversified set of strategies to promote your online business?  Is it a short, intermediate or long term strategy?  How many clicks does it take to make a sale?  What is your net profit / sale?  Is it worth it?  Clearly you have to answer these questions, be conservative and really do the math so that you know what success really looks like.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Benefits of Google AdWords</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-google-adwords.html#comments</comments>
		<pubDate>Thu, 14 Jan 2010 19:54:54 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1615</guid>
		<description><![CDATA[Adwords is the Pay per Click-based Google product that allows advertisers to more precisely target their chosen audience. The technology that powers AdWords allows its users to define a list of words and phrases (keywords) that act as a trigger for the PPC ad. Once triggered, AdWords displays the associated advertisements (ad copy or Adtext), effectively allowing businesses to easily target those most likely to be interested in their products or services.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-google-adwords.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting the Most Out of PPC</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html#comments</comments>
		<pubDate>Mon, 11 Jan 2010 10:03:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Negative keywords]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[seo campaign]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1554</guid>
		<description><![CDATA[One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Bid Management</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-bid-management.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-bid-management.html#comments</comments>
		<pubDate>Sun, 27 Dec 2009 20:45:01 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[conversion optimi]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[ppc bid management]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1505</guid>
		<description><![CDATA[Pay per Click advertising is an excellent way to increase the visibility of a website. Increased visibility leads to increased conversions and a higher profit. Unfortunately, unless properly managed, pay per click costs can quickly grow out of hand, causing you to waste precious advertising dollars. Understanding the process behind bidding for pay per click ads and the mechanisms used for managing campaigns is the first step towards effectively bidding for PPC space.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-bid-management.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Businesses that Benefit from PPC</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/businesses-that-benefit-from-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/businesses-that-benefit-from-ppc.html#comments</comments>
		<pubDate>Wed, 23 Dec 2009 15:04:28 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1470</guid>
		<description><![CDATA[Pay per Click (PPC) Advertising is still a hot internet advertising tool. Advertisers are drawn to PPC because of the ability to tailor both the campaign and the budget, making it possible to advertise to a targeted audience on even a relatively small budget. Relatively easy to manage, most PPC campaigns are run through a third party that handles tracking and payment for the advertisements. Google is one of the biggest sponsored search providers.  Google Adwords is the commercial name brand. Analytical data is typically provided by the Pay Per Click Company, making it easy to track how the key metrics of all PPC campaigns; CTR (click through rate) and Conversion Rate (the percentage of conversions vs. the clicks).]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/businesses-that-benefit-from-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay Per Click Search Engine Submission</title>
		<link>http://www.optimum7.com/internet-marketing/sem/pay-per-click-search-engine-submission.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/pay-per-click-search-engine-submission.html#comments</comments>
		<pubDate>Tue, 22 Dec 2009 14:26:20 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[clicks]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[search engine submission]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1424</guid>
		<description><![CDATA[In addition to free search engine submissions which are usually ineffective in rankings, there are also paid search engines which require a paid search engine submission, also known as Pay per Click or PPC. This method is different from a submission, it’s more like an advertisement.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/pay-per-click-search-engine-submission.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Can Pay per Click (PPC) Advertising be Profitable?</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/can-pay-per-click-ppc-advertising-be-profitable.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/can-pay-per-click-ppc-advertising-be-profitable.html#comments</comments>
		<pubDate>Thu, 17 Dec 2009 14:45:02 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC budget]]></category>
		<category><![CDATA[ppc monitoring]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1433</guid>
		<description><![CDATA[One of the questions that internet marketers and website owners alike tend to ask regarding Pay per Click or PPC advertising is whether or not it can be profitable. The simple answer to this question is yes - PPC advertising can be profitable, but what this requires above all else is two things...]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/can-pay-per-click-ppc-advertising-be-profitable.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay per Click (PPC) vs. Pay per Impression (CPM)</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-vs-pay-per-impression.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-vs-pay-per-impression.html#comments</comments>
		<pubDate>Mon, 14 Dec 2009 21:25:13 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[cpm]]></category>
		<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[online advertisers]]></category>
		<category><![CDATA[pay per impression]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1371</guid>
		<description><![CDATA[Today, online advertisers are constantly looking for new ways to advertise their products and services. Search Engine Optimization (SEO), Sponsored Search, Social Media and Affiliate Marketing are some tactics used by business owners to advertise their businesses, improve their visibility and increase conversions. One of the most popular techniques, paid searches, can be divided into several subtypes of advertising.  Cost per Mille (CPM) and Cost per Click (CPC) are the two most popular types of paid searches.  Understanding the key differences between the two can help a potential advertiser decide which method will work best for their needs.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-vs-pay-per-impression.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How Can I Show Up on Google Today or Tomorrow?</title>
		<link>http://www.optimum7.com/internet-marketing/sem/how-can-i-show-up-on-google-today-or-tomorrow.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/how-can-i-show-up-on-google-today-or-tomorrow.html#comments</comments>
		<pubDate>Tue, 01 Dec 2009 20:33:04 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimizaiton]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1323</guid>
		<description><![CDATA[If you want to show up on Google today or tomorrow or even this month, there is really only one answer: Sponsored Search, best known as PPC (Pay per Click) Advertising.  If you want immediate results, you then must use Google because they are getting 75% or more of the searches in North America.  The brand name for Google’s PPC is Google Adwords.  While it is technically possible to do this on your own, the best way to get immediate results is through a PPC Expert usually within a Professional Internet Marketing Company.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/how-can-i-show-up-on-google-today-or-tomorrow.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paid Search Advertising Services</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html#comments</comments>
		<pubDate>Mon, 30 Nov 2009 18:00:47 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[advertising services]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[paid search advertising]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1319</guid>
		<description><![CDATA[Paid search advertising is when a company pays a search engine to display their ad when certain search queries are run. For example, when you run a search on Google, you’ll see the sites that paid to be advertised there, and you’ll see the other links that are related to that topic.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Manage Pay per Click Ads</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-manage-pay-per-click-ads.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-manage-pay-per-click-ads.html#comments</comments>
		<pubDate>Thu, 29 Oct 2009 20:55:49 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Adtext]]></category>
		<category><![CDATA[Keyword Management]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Organic Search Engine Optimization]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[site conversion]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1233</guid>
		<description><![CDATA[Organic Search Engine Optimization can take many months, depending on competitive factors, to achieve top organic results.  If you are not willing or able to wait for these results, you are a strong candidate for Pay per Click (PPC) Advertising.  PPC has the strong advantages of (1) immediacy – your ads can appear virtually the [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-manage-pay-per-click-ads.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should You Outsource PPC to a Third Party?</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/should-you-outsource-ppc-third-party.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/should-you-outsource-ppc-third-party.html#comments</comments>
		<pubDate>Thu, 22 Oct 2009 03:36:45 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[organic serach]]></category>
		<category><![CDATA[Outsource PPC]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1156</guid>
		<description><![CDATA[One of the best ways to advertise your new website or online business is PPC. I know what you are thinking, what in the heck is PPC? PPC (Pay per Click) is the main advertising medium of the search engines.  Google’s PPC is called Adwords.  PPC provides the means for online marketers to be display advertising that will appear alongside and just above the natural or organic search results.  As with organic search results, the ads are targeted to the keyword.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/should-you-outsource-ppc-third-party.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Outsource PPC</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-outsource-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-outsource-ppc.html#comments</comments>
		<pubDate>Thu, 03 Sep 2009 18:41:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[How to Outsource PPC]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Split Testing]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=975</guid>
		<description><![CDATA[If you need to advertise your business or website online and if you need instant visibility, PPC (Pay per Click) is the best option. However, PPC can get very expensive if not setup or monitored effectively. It’s very easy to waste money with PPC and since many 3rd Party Providers charge a percentage of the amount you spend as a fee, the more you spend, the more money they will make. So, here are some tips on how to outsource PPC:]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-outsource-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Should You Outsource PPC</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:51:34 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[A/B Testing]]></category>
		<category><![CDATA[Adtext]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[competitive research]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[extensive keyword research]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine result pages]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=970</guid>
		<description><![CDATA[Pay per Click (PPC) refers directly to those advertisements that accompany Search Engine Result Pages (SERPs) generally along the right hand side as well at the top of the organic results.  In Google the ones just above the organic results are currently shaded in yellow.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Marketing Plan</title>
		<link>http://www.optimum7.com/internet-marketing/business-strategy/online-marketing-plan.html</link>
		<comments>http://www.optimum7.com/internet-marketing/business-strategy/online-marketing-plan.html#comments</comments>
		<pubDate>Mon, 06 Jul 2009 16:58:44 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online marketing plan]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=701</guid>
		<description><![CDATA[If you own a website ,then you definitely understand that without marketing it effectively, it will be lost among the thousands or millions of sites on the web that hold similar information. The only way to have a successful website is to have a great online marketing plan. So how do you find the marketing [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/business-strategy/online-marketing-plan.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Internet Advertising</title>
		<link>http://www.optimum7.com/internet-marketing/business-online/free-internet-advertising.html</link>
		<comments>http://www.optimum7.com/internet-marketing/business-online/free-internet-advertising.html#comments</comments>
		<pubDate>Wed, 03 Jun 2009 03:24:36 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Business Online]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[free internet advertising]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[paid advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=533</guid>
		<description><![CDATA[Everyone loves free stuff and internet advertising is no exception.  Free internet advertising can come in the form of blogs, directories and classified ads.  Most of these free services need to be implemented manually so it can take a lot of time; but it's free!  Exposure for free; you put a bit of work into it but you are getting honest to goodness online visibility.  While paid methods can be more effective, it isn't necessarily so as it still needs to be supported by a sensible and targeted strategy.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/business-online/free-internet-advertising.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing.html#comments</comments>
		<pubDate>Tue, 12 May 2009 14:46:13 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[organic search results]]></category>
		<category><![CDATA[paid search results]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=292</guid>
		<description><![CDATA[Search Engine Marketing (SEM) is a term that has created some confusion over the years. It is used by some Internet Marketers and Online Advertisers for what is commonly referred to as Paid Search or Pay per Click (PPC) vs. Search Engine Optimization which always refers to Organic Search Results. Optimum7 and many others use Search Engine Marketing to refer to all marketing methods and processes involving both organic and paid search results.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/search-engine-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Quick Start Guide to Google Ad Text</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/quick-start-google-ad-text.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/quick-start-google-ad-text.html#comments</comments>
		<pubDate>Wed, 22 Apr 2009 13:57:45 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Display URL]]></category>
		<category><![CDATA[Google Ad Text]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=205</guid>
		<description><![CDATA[When you enter a search query on Google and the indexed results appear, where do you notice your eyes going first? For some reason, my eyes just seem to go to the left instead of the right. Perhaps it’s because many of the ads used in Google Ad Text (the ones that pop up on [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/quick-start-google-ad-text.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HOW TO BRING MORE TRAFFIC TO MY WEBSITE</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/how-to-bring-more-traffic-to-my-website.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/how-to-bring-more-traffic-to-my-website.html#comments</comments>
		<pubDate>Wed, 26 Nov 2008 05:48:58 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Converting Websites]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Base]]></category>
		<category><![CDATA[Online Videos]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Website Traffic]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=117</guid>
		<description><![CDATA[So, you have a website which you have spent hours building or spent thousands of dollars having some other company build it, and you have no idea what to do with it other than displaying it proudly at the bottom corner of your shiny, flashy business card in bold letters. Don't worry, you are not the first, and you surely will not be the last.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles-content/how-to-bring-more-traffic-to-my-website.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Advertising</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/search-engine-advertising.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/search-engine-advertising.html#comments</comments>
		<pubDate>Tue, 14 Oct 2008 16:40:01 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=40</guid>
		<description><![CDATA[Search Engine Advertising is a term that is inherently confusing.  Some use this term interchangeably with Sponsored Search or Pay Per Click Advertising as in Google Adwords.  Of course, these are actual advertisements that are tied to specific keyword phrases.  As such they are targeted advertisements because they are only viewed based on the keyword itself.  Others use this term to mean Organic Search Engine Optimization or SEO which in fact are not advertisements.  Rather, these are listings based strictly on relevance as rated by the search engines themselves.  These listings are not purchased or bid upon like PPC; they are earned through highly sophisticated optimization techniques.  Successful Organic Optimization results in highly visible listings with no cost to the website owner no matter how many times the listing is displayed or clicked.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles-content/search-engine-advertising.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adwords Management and Its Importance to You</title>
		<link>http://www.optimum7.com/internet-marketing/advertising/adwords-management-and-its-importance-to-you.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertising/adwords-management-and-its-importance-to-you.html#comments</comments>
		<pubDate>Sun, 12 Oct 2008 19:34:09 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Adgroup]]></category>
		<category><![CDATA[Adwird Firm]]></category>
		<category><![CDATA[Adword Agency]]></category>
		<category><![CDATA[Adword Help]]></category>
		<category><![CDATA[Adword Management]]></category>
		<category><![CDATA[Adword Services]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=38</guid>
		<description><![CDATA[The difference between making and losing money in a PPC campaign is all too often directly attributable to a lack of, or even, non-existence of an Adwords Management Strategy. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/advertising/adwords-management-and-its-importance-to-you.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Companies</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/seo-companies.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/seo-companies.html#comments</comments>
		<pubDate>Tue, 08 Jul 2008 19:29:27 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Indexing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[Social Bookmarking Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Submissions]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=36</guid>
		<description><![CDATA[As is the case with many products and service providers, there is a wide disparity between and amongst SEO companies.&#160; Without essaying over the comparisons of &#8220;unnamed&#8221; companies or competitors, let&#8217;s review those qualities you should seek in selecting the right SEO company for your online strategy.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles-content/seo-companies.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO &#8211; Significance to C-Level Executives</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/seo-significance-to-c-level-executives.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/seo-significance-to-c-level-executives.html#comments</comments>
		<pubDate>Tue, 08 Jul 2008 19:02:09 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=25</guid>
		<description><![CDATA[C-Level Executives have an important stake in the online business performance of their company websites. However, CEOs, COOs, CFO’s and other top execs are no different than any other top executives and business owners when it comes to their website and “the purpose of it all.”  Often they are frustrated that a good deal of company money has been spent on website design and promotion yet the early optimism has faded with time as the hoped-for results in terms of sales, profitability and corporate efficiency just didn’t materialize.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles-content/seo-significance-to-c-level-executives.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC or Organic Search – Which one should I use?</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles/ppc-or-organic-search-which-one-should-i-use.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles/ppc-or-organic-search-which-one-should-i-use.html#comments</comments>
		<pubDate>Tue, 08 Jul 2008 18:19:00 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[New Articles]]></category>
		<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=13</guid>
		<description><![CDATA[Let me give you the answer up front... Both!

Now read on if you wish to know more.
Firstly, to make sure everyone knows the physical difference see the illustration provided ... ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles/ppc-or-organic-search-which-one-should-i-use.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quality Score</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles/quality-score.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles/quality-score.html#comments</comments>
		<pubDate>Tue, 08 Jul 2008 17:46:39 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[New Articles]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10</guid>
		<description><![CDATA[While organic listings are based on relevancy alone, as evaluated and rated by Google’s algorithms, paid search, more specifically, paid search listings also are controlled by relevancy.  This may seem counterintuitive when thinking of Paid Search.  Paid Search by definition involves a bidding process specific to keywords and basic logic would indicate that the highest bidder would get the highest positions within the Paid Search Listings.  However, Relevancy is the most important factor for Google, even as it applies to Paid Search.  Google invests billions to make their results more relevant and this extends to its major profit contributor, paid ads.  Google wants one thing, above and beyond all else … the continued #1 ranking of its search service to continue to dominate the Search Engine Industry.  If searchers continue to use Google in overwhelming numbers, advertisers are sure to continue bidding higher and for more keywords.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles/quality-score.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing, The Never ending Marathon</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles/internet-marketing-the-never-ending-marathon.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles/internet-marketing-the-never-ending-marathon.html#comments</comments>
		<pubDate>Tue, 08 Jul 2008 17:27:12 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[New Articles]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=7</guid>
		<description><![CDATA[Ever get the look …The look when discussing intrernet marketing and its potentialwith clients.  The look that says “what are you talking about?”  The incredulous look about what it really takes to be successful marketing on the internet.


Internet Marketing is nothing short of a big race.  If you are a brand new website, your competitors already on the web are already ahead of you.  If this race were across the United States and we are all trying to get to California from New York, your competition can be anywhere from Ohio to Nevada.  So by the time your website is created and launched, your competition still holds a wide advantage in the “race to California.”]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles/internet-marketing-the-never-ending-marathon.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Converting Web Site Visitors, Beyond Search Engine Optimization</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles/converting-web-site-visitors-beyond-search-engine-optimization.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles/converting-web-site-visitors-beyond-search-engine-optimization.html#comments</comments>
		<pubDate>Tue, 08 Jul 2008 17:22:36 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[New Articles]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Convert Sales]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=6</guid>
		<description><![CDATA[For the purposes of this article let’s assume that you have successfully achieved high organic search engine rankings for the right key words through Search Engine Optimization (SEO) efforts and have also employed paid search (PPC or Pay Per Click ) to more fully maximize traffic to your website.  At this point you have a web presence with a site and good search engine optimization results, as well as, paid search management that have paved the way to your site.  But now you are not achieving your BUSINESS objectives of increasing SALES AND PROFITABILITY.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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