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	<title>Internet Marketing Articles &#187; Pay per Click Advertising</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<item>
		<title>How to Market a Website Using Google SEO and Adwords</title>
		<link>http://www.optimum7.com/internet-marketing/advertising/how-to-market-a-website-using-google-seo-and-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertising/how-to-market-a-website-using-google-seo-and-adwords.html#comments</comments>
		<pubDate>Wed, 26 Oct 2011 14:50:00 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[bringing customers with seo]]></category>
		<category><![CDATA[marketing a website]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[using google adwords]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5866</guid>
		<description><![CDATA[If you build it, will they come? Websites need promotion in order to be able to get any traffic. Pay-per-click (PPC) advertising and search engine optimization techniques can market a website and start building a reputation that attracts customers.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Military Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-management/military-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-management/military-internet-marketing.html#comments</comments>
		<pubDate>Tue, 16 Aug 2011 20:27:36 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Management]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[duplicate content]]></category>
		<category><![CDATA[military internet marketing]]></category>
		<category><![CDATA[optimization strategies]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO rankings]]></category>
		<category><![CDATA[unique content]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4931</guid>
		<description><![CDATA[With everything that is going on in the world today, it is important for people to be able to understand the role of the US military and its peacekeeping measures around the globe. It is also important for the young men and women of our country who are interested in the armed forces as a career to be able to find the information they need so they can make an informed decision. Internet marketing for the military can help individuals find this information and much more.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Landing Pages</title>
		<link>http://www.optimum7.com/internet-marketing/sem/ppc-landing-pages.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/ppc-landing-pages.html#comments</comments>
		<pubDate>Tue, 14 Jun 2011 02:55:26 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Business Online]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[ppc landing pages]]></category>
		<category><![CDATA[ppc marketing campaign]]></category>
		<category><![CDATA[Search Engine Friendly]]></category>
		<category><![CDATA[Search Engine Results]]></category>
		<category><![CDATA[Split Testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4394</guid>
		<description><![CDATA[When marketing your business online, your most vital tool is your website. Your site should rank highly in search engine results. In order to do this, your website must be search engine friendly and contain relevant, concise and informative content for your niche market. The higher your site ranks in search results, the more visible you are to potential customers. If you have what these customers need, it could mean profit for your business. It all boils down to your landing page.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multivariate Testing</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/multivariate-testing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/multivariate-testing.html#comments</comments>
		<pubDate>Thu, 09 Jun 2011 21:40:50 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[cookie]]></category>
		<category><![CDATA[high conversion rate]]></category>
		<category><![CDATA[indirect correlation]]></category>
		<category><![CDATA[Javascript]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[multivariate testing analysis]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4365</guid>
		<description><![CDATA[A website might have different marketing strategies, and they need to be tested in order to find out which ones are having the desired effect. For example, with pay-per-click advertising, people would write two different ads and put them up on the web anywhere from a week to a month to find out which ad receives the most clicks. The one that does not perform can be dropped, while the one that does live up to its potential is given more time.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managed Pay Per Click Advertising</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/managed-pay-per-click-advertising.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/managed-pay-per-click-advertising.html#comments</comments>
		<pubDate>Mon, 31 Jan 2011 20:58:34 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[clicks]]></category>
		<category><![CDATA[google search index]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3618</guid>
		<description><![CDATA[Pay Per Click or sponsored search advertising can be a difficult road to travel alone.  That’s why hiring someone to help you embark on a managed pay per click advertising campaign can be beneficial.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay Per Click Advertising Management</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/pay-per-click-advertising-management.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/pay-per-click-advertising-management.html#comments</comments>
		<pubDate>Fri, 02 Jul 2010 21:02:00 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[internet marketing campaigns]]></category>
		<category><![CDATA[Keyword Selection]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[PPC advertisements]]></category>
		<category><![CDATA[PPC campaign]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2672</guid>
		<description><![CDATA[If you are like most new online business entrepreneurs, you do not have an advanced degree in Information Technology or Search Engine Technology. You most likely do not have a clue, beyond the basics of web site design and internet marketing. Your expertise lies in the products or services you are selling. Finding an easy, effective and cost-efficient way to advertise your website and product line is one of the first major obstacles you will have to tackle. Pay per Click Advertising Management is a key component to getting found online.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/pay-per-click-advertising-management.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Search Engine Internet Advertising</title>
		<link>http://www.optimum7.com/internet-marketing/paid-search/ppc-search-engine-internet-advertising.html</link>
		<comments>http://www.optimum7.com/internet-marketing/paid-search/ppc-search-engine-internet-advertising.html#comments</comments>
		<pubDate>Wed, 30 Jun 2010 20:30:19 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[Search Engine Internet Advertising]]></category>
		<category><![CDATA[SEO Strategies]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2659</guid>
		<description><![CDATA[Pay per Click advertising or PPC has become one of the most powerful ways to advertise your online business, service or product. This system allows online business owners to find targeted traffic for their website right away, instead of waiting months for organic search results. Typically based on a bid system, PPC advertising may be the most effective way to reach a large audience with a predetermined interest in your product or service in a relatively short amount of time. Learning the basics of PPC marketing and its pitfalls is the best way to ensure the execution of a successful campaign.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/paid-search/ppc-search-engine-internet-advertising.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing Strategies for Online Business</title>
		<link>http://www.optimum7.com/internet-marketing/business-online/internet-marketing-strategies-for-online-business.html</link>
		<comments>http://www.optimum7.com/internet-marketing/business-online/internet-marketing-strategies-for-online-business.html#comments</comments>
		<pubDate>Tue, 25 May 2010 19:54:42 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Business Online]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERPS]]></category>
		<category><![CDATA[Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2458</guid>
		<description><![CDATA[The advent of the internet changed the marketing strategy of every business. Ecommerce and online business has made things faster and easier for both businesses and consumers. For people looking to start home businesses, the internet has been nothing short of a revolution. Tapping into this medium involves new skills and tools, the most important of which, is internet marketing strategies for online businesses.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/business-online/internet-marketing-strategies-for-online-business.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Does SEM (Search Engine Marketing) Work?</title>
		<link>http://www.optimum7.com/internet-marketing/sem/how-does-sem-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/how-does-sem-work.html#comments</comments>
		<pubDate>Mon, 17 May 2010 20:39:08 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM strategy]]></category>
		<category><![CDATA[SERPS]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2410</guid>
		<description><![CDATA[Search Engine Marketing (SEM) aims to improve the visibility of a website in Search Engine Result Pages (SERPs). The purpose, as with any marketing, is to build an audience. Search Engines are a great way to do this since they’re the top referrer for new visitors. SEM uses search engine optimization (SEO) and pay per click advertising (PPC) to promote a website. SEO involves organically getting your website in the top search results while PPC allows you to easily buy your way onto the front page.
]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/how-does-sem-work.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get Your Business Online and Internet Visibility</title>
		<link>http://www.optimum7.com/internet-marketing/internet-visibility/your-business-online-and-internet-visibility.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-visibility/your-business-online-and-internet-visibility.html#comments</comments>
		<pubDate>Wed, 03 Feb 2010 22:20:08 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Visibility]]></category>
		<category><![CDATA[Get Your Business Online]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[Pay Per Click Management]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1679</guid>
		<description><![CDATA[There should be no debate regarding the necessity of having an online presence, even if you don't actually transact business online. With over 300 million daily searches on the major search engines just in the United States, the “online necessity” is clear. Unfortunately, while building a website is a relatively straight forward process, making your presence stand out among millions of competing websites, domestically and worldwide, represents a serious competitive marketing challenge.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Using PPC to Increase Traffic</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/using-ppc-to-increase-traffic.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/using-ppc-to-increase-traffic.html#comments</comments>
		<pubDate>Tue, 02 Feb 2010 17:26:52 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[relevant keywords]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Traffic]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1683</guid>
		<description><![CDATA[First page search engine results are the best way to generate traffic to your website. They are also the most difficult to obtain organically.  These coveted positions involve intense online competition, sophisticated SEO (Search Engine Optimization) processes, onsite / on-page modifications and refinements and a steady stream of new content.  Further, these results can take weeks, months, and yes, years for the most competitive terms.  While there is no question that SEO is essential for any credible long-term search engine marketing strategy, what is the short term strategy to get found by these same searchers while SEO is “in the oven?”  PPC (Pay per Click) is the primary means of delivering first page results and increase relevant website traffic.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much Should I Spend On a PPC Budget on Google Adwords?</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/how-much-should-i-spend-on-a-ppc-budget-on-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/how-much-should-i-spend-on-a-ppc-budget-on-google-adwords.html#comments</comments>
		<pubDate>Fri, 04 Dec 2009 18:51:28 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[Daily budget testing]]></category>
		<category><![CDATA[Geographical targeting]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[internet marketing service]]></category>
		<category><![CDATA[keyword development]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Outsourcing PPC]]></category>
		<category><![CDATA[Pay per Click Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC budget]]></category>
		<category><![CDATA[PPC campaign management]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1331</guid>
		<description><![CDATA[PPC or Pay per Click Advertising is an advertising service that many of the major search engines, like Google, offer. Advertisers can place ads that will appear based on certain search criteria. PPC works through a bid system. Several advertisers may want their ad to appear when a user searches for a particular term. Who ever has bid the highest will have their ad shown. It follows that the more your ad appears the more visibility you will receive. For this reason, it is important to have an adequate budget for your PPC advertising.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/how-much-should-i-spend-on-a-ppc-budget-on-google-adwords.html/feed</wfw:commentRss>
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