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While companies, large and small, continue to cut budgets for traditional marketing like print advertising, TV and radio, direct mail, telemarketing and even direct sales cold calling, these same companies are actually expanding budgets for online marketing including SEO.  SEO and strategic marketing are virtually synonymous because it is much more efficient than traditional marketing methods and tactics.  While traditional marketing is outbound, SEO is inbound.  What this means is traditional media advertising “comes at you” and rarely reaches you with the right product and service at precisely the right time i.e. how many TV ads, billboards, junk mail have you seen vs. how many you have actually acted on or actually purchased from.  SEO does quite the opposite as it is designed to be seen by only those who seek products and services by entering keywords on one of the major search engines.  Therefore being on page 1 of Google, et al is the ultimate in strategic marketing as it positions the company to be found at precisely the same moment that the buyer is actually looking.