Search Engine Optimization (SEO) is the set of processes designed to successfully compete for top organic rankings via specific keyword searches. It is generally well understood that getting to the top pages, even page 1, is of paramount importance to be regularly found online by those who are entering keyword phrases that are most relevant to the website being promoted.
Google and the other major search engines account for 99% of all searches conducted online. 68% of searchers don’t go past page 1; 98% don’t go past page 3. Almost all businesses need to get found for keywords with at least 100,000 competing pages; many over 1 million competing pages … some 10′s of million competing pages.