According to Nielsen Online, as of June 2009, there are approximately 228 million American Internet Users, which is 74.1% of the US population. This percentage is up from 44% of the population in 2000. How does your business deal with this overwhelmingly obvious trend? Do your business objectives fully take this into account?
There’s no doubt that more and more businesses are realize the significance of a strong online presence. Perhaps old-fashioned businesses and companies never thought about having a website or investing in online marketing during the internet’s boom in the 90s. However, ever-growing competition effectively using internet marketing has transformed internet websites from a novel idea into an absolute necessity in the early 21st century.
By definition, Internet Marketing is a multi-faceted, highly sophisticated set of specialties and sub-specialties that are undergoing constant change and evolution. Consider the following much generalized timeline of significant technological events of recent years: