Tag Archives: Organic Search Engine Rankings

What is Paid Search?

December 30, 2009
One of the hottest trends in Internet marketing is paid search, also known as sponsored search. As its name implies, paid searches are advertisements in which the sponsor pays for placement at either the top of a search engine results page or as a separate ad, generally placed to the side of organic or natural search results. This method of advertising is designed to cash in on the theory that most surfers will only respond to the top ads on the first page of results. Like anything, it has benefits as well as drawbacks and carefully considering these will allow a potential advertiser to decide if paid searches will work for their particular online business.
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Organic Search Engine Rankings

May 21, 2009
Wikipedia defines Search Engine Optimization (SEO) as the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
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