Google makes over a 30 billion dollars a year in revenue based on advertisements alone. This is accomplished by selling ads for keywords. (Google Adwords) Imagine all of the words in a dictionary. Now think of any number of combinations for these words. Then picture Google getting $2 – $80 every time one of these combinations are chosen by a user. This is essentially the way that Google sees their profit. This method doesn’t have to only be profitable for Google; business owners can profit from Adwords too.
Tag Archives: organic rankings
Competitor Analysis
Over the past 10 years, with the development of the internet, there has been rapid growth in online competition. In the late 1990’s, there were only a few businesses online and technology was limited. This meant that businesses that did have an online presence were quickly noticed. Now, it has become affordable and easy to establish a website, implement e-commerce systems, and build online businesses. This ease has caused a rise in online competition.
Businesses are now looking to the internet as their primary marketing tool. In order to effectively compete, you must establish visibility on a platform that is flooded with your competitors. There are a few things that you can do to set your business apart and become more noticeably.
Tips on Using WordPress SEO
WordPress is one of the most popular Content Management Systems (CMS) online. Bloggers, small businesses and even some publishers use it. WordPress is an SEO friendly CMS and by using plugins, we can even customize it to be more effective in organic rankings. Here are some ideas to rev up your WordPress search engine rankings:
- Don’t inadvertently block the search engines. Sounds simple, but people do it all the time. Go to your admin panel, click on Options>Privacy and just make sure that your settings read “I would like my blog to be visible to everyone”
Posted in Content Management Systems Also tagged Content Management Systems, Internet Marketing, plugins, SEO, SEO Friendly, wordpress Leave a comment
Avoiding SEO Fraud / Schemes
Everyone is looking for ways to increase traffic to their website. Search Engine Optimization, or SEO, is sought by many businesses, large and small, in an effort to drive more traffic to their websites to increase sales and profits. This is a reasonable approach as you can’t expect more website traffic without significant increases in keywords rankings. However, if you are seeking fast results measured in days, weeks or even a few months, you are setting yourself up for wishful thinking and ultimately vulnerable to SEO schemes and “tricks.” Unfortunately, SEO can take a large amount of time, effort and skill. So, those looking for a quick fix are vulnerable to false and misleading claims of fast and meaningful results. It is possible some of these “shortcuts” or “black hat” schemes may actually appear to work; but without exception it is fool’s gold as the results never lasts for very long; the obvious results are frustration, resentment and anger. So, before you do anything else, become more knowledgeable regarding the long term nature of SEO, the patience, financial commitment and the commitment to content that is necessary for long term, lasting results. One of the best ways to avoid falling prey to these schemes is to learn the signs of the most common fraudulent SEO practices.
Posted in Search Engine Optimization Also tagged black hat seo, Google, guaranteed results, Search Engine Optimization, SEO, seo fraud, seo scam Leave a comment