Nearly every website receives the vast majority of its daily visitors from Google, the dominant search engine for the past 10 years with no clear challenger in site. The reason for Google’s dominance is no different than other products and services that are dominant; they all provide the best results, the best customer experience, the best reliability and the best confidence in the product, service or company. When searchers use Google to find things they are confident and assured that they will find what the y are looking for quickly and reliably. 68% of Google searchers don’t go past the first page of a search; 98% don’t go past the 3rd …best evidence that people are finding what they want quickly.
Tag Archives: online content
The Importance of Google Ranking
Posted in Google Ranking Also tagged Backlinks, Google Ranking, Search Engine, Search Engine Optimization, SEO Leave a comment
How to Best Utilize Your Content
Internet Marketing is meaningless without great content to fuel internet marketing activities and processes. Utilizing content in the most effective ways is dependent on the type of content we are referring to. All content whether textual, audio, and video, multimedia must be implemented correctly on the website.
Text kind of takes care of itself when the content is added to the website and indexed for the search engines. However, non-textual content cannot be read by the search engines without some help. All still photos, graphics, video, audio requires descriptive text generally called “Alt Text” which at least provides a brief description that is understood by the search engines simply because it is text. Main point: Your relevant content, regardless of type, must be properly added to the appropriate web pages for proper indexing on the search engines.
Posted in Copywriting Also tagged audio, Content, graphics, itunes, multimedia, online media, Podcast, relevant content, Search Engine Optimization, Social Media, textual content, video, youtube marketing Comments closed
How to Write Good Content
Writing good content is at the heart of all online marketing, particularly SEO. Writing involves text and the Search Engine Spiders love text as opposed to Flash Animation or even audio or video within an HTML context. So, before we offer our advice on how to write good content, let’s first define what good content really is for the purposes of Internet Marketing.
Here are the important elements of good textual content:
- It must be unique, non-duplicate content. Plagiarism in the brick and mortar world is illegal and online it is not only frowned upon but can lead to real penalties from The Google and the other search engines.
Posted in SEM Also tagged audio, Content, graphics, itunes, multimedia, online media, Podcast, relevant content, Search Engine Optimization, Social Media, textual content, video, youtube marketing Comments closed