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	<title>Internet Marketing Articles &#187; Online Advertising</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<title>Online Advertising Costs; SEO, PPC and Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/marketing/online-advertising-costs-seo-ppc-and-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/marketing/online-advertising-costs-seo-ppc-and-marketing.html#comments</comments>
		<pubDate>Wed, 19 Oct 2011 01:15:54 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ad groups]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Results Page]]></category>
		<category><![CDATA[Split Testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5757</guid>
		<description><![CDATA[Web 2.0 tools provide the exact data you can use to gauge the effectiveness of your online ads. Unfortunately, many companies are not availing themselves of the data they could access to make more effective decisions and control online advertising costs to maximize their return on investment (ROI).]]></description>
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		<title>Pharmaceuticals Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/pharmaceuticals-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/pharmaceuticals-internet-marketing.html#comments</comments>
		<pubDate>Thu, 04 Aug 2011 12:10:57 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[bookmarking]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online marketing strategy]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4695</guid>
		<description><![CDATA[Just like a lot of industries, the Internet has revolutionized the way pharmaceuticals are sold today. It used to be that promoting your pharmaceutical drugs was just a matter of placing ads in local newspapers or magazines, or even a broadcast medium such as television or radio, and the world beat a path to your door, or at least that's the way it worked in theory. Not anymore. Whereas in the past print and broadcast mediums were the prime methods of promotion, the Internet has given way to more and often better methods of promotion.]]></description>
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		</item>
		<item>
		<title>Local Advertising Costs</title>
		<link>http://www.optimum7.com/internet-marketing/seo/local-advertising-costs.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/local-advertising-costs.html#comments</comments>
		<pubDate>Thu, 02 Jun 2011 21:01:41 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[advertising funds]]></category>
		<category><![CDATA[directory listings]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[local advertising costs]]></category>
		<category><![CDATA[local boost]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online marketing service]]></category>
		<category><![CDATA[search engine optimization techniques]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4316</guid>
		<description><![CDATA[Developing a marketing strategy that focuses specifically on the local customer often makes the difference between a successful business operation and one that fails. Whether the enterprise consists of a sole proprietorship or involves several offices, multiple stores or a group of professionals, the ability to correctly target the buyer ensures increased sales revenue. To reach potential customers, every business should create a budget that includes regular marketing goals. Knowing how to spend those advertising dollars and bring positive results, however, is the key to developing a lasting business venture.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Advertising on Yellow Pages</title>
		<link>http://www.optimum7.com/internet-marketing/advertising/advertising-on-yellow-pages.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertising/advertising-on-yellow-pages.html#comments</comments>
		<pubDate>Fri, 29 Apr 2011 18:06:43 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[yellow pages]]></category>
		<category><![CDATA[yellowpages]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4074</guid>
		<description><![CDATA[Advertising on the yellow pages is outdated; plain and simple. Yes, 15 years ago it may have made sense to pay to have a tiny listing in this huge rolodex but now this certainly isn’t the brightest or the most cost effective way to market your business. Even with the yellow pages shifting to an [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Automotive Internet Marketing Solutions</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/automotive-internet-marketing-solutions.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/automotive-internet-marketing-solutions.html#comments</comments>
		<pubDate>Thu, 17 Jun 2010 20:07:11 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[automotive business]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Internet Marketing Solutions]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[paid advertising]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2586</guid>
		<description><![CDATA[The internet is a dynamic and rapidly growing arena for marketing products and services in every industry. Automotive internet marketing solutions help parts dealers, auto manufacturers, new car dealers, used car dealers, salvage yard operators and auto accessories distributors increase their business growth by attracting the attention of millions of potential customers online.]]></description>
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		</item>
		<item>
		<title>PPC Google Ads vs. PPC Banner Ads</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-google-ads-vs-ppc-banner-ads.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-google-ads-vs-ppc-banner-ads.html#comments</comments>
		<pubDate>Mon, 25 Jan 2010 18:41:23 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Banner Ads]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1650</guid>
		<description><![CDATA[Two of the most popular choices in paid internet marketing today are Pay per Click Ads with Google, and Pay per Click Banner Ads. Each presents an excellent, but distinct opportunity, so their characteristics should be weighed carefully. Paid ads have quite a few advantages over organic SEO results, one of which is a nearly instantaneous response. But which type of ad is more suited to your business - Banner ads, or PPC text based Google ads?]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Getting the Most Out of PPC</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html#comments</comments>
		<pubDate>Mon, 11 Jan 2010 10:03:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Negative keywords]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[seo campaign]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1554</guid>
		<description><![CDATA[One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Placement Experts</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/search-engine-placement-experts.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/search-engine-placement-experts.html#comments</comments>
		<pubDate>Mon, 03 Aug 2009 13:08:56 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Branding]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[search engine placement experts]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=752</guid>
		<description><![CDATA[For an industry that has been around for only about 10 years, Search Engine Placement has definitely taken its place amongst the most popular marketing strategies of the 21st Century. So, what is Search Engine Placement? It is the process of increasing the volume of traffic to a website using strategic optimization methods and a well executed marketing plan by moving the website towards the top of search engines for specific terms.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Marketing and Advertising</title>
		<link>http://www.optimum7.com/internet-marketing/business-strategy/facebook-marketing-and-advertising.html</link>
		<comments>http://www.optimum7.com/internet-marketing/business-strategy/facebook-marketing-and-advertising.html#comments</comments>
		<pubDate>Tue, 23 Jun 2009 03:38:58 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook advertising]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=673</guid>
		<description><![CDATA[Whether you are representing a business, product or service there are potentially limitless possibilities when it comes to marketing and advertising on Facebook. Facebook is one of the most popular social networking sites on the web with hundreds of thousands of new users signing up each and every day. It is easy to see why many companies want a piece of this action. You don't have to be a Fortune 500 corporation to market and advertise yourself on Facebook, or any other social networking site for that matter. Not only does Facebook offer varying degrees of cost for different forms of advertising, there are also dozens of creative ways you can use grassroots marketing and guerrilla tactics to get yourself seen on the network.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/business-strategy/facebook-marketing-and-advertising.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Advertising</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/search-engine-advertising.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/search-engine-advertising.html#comments</comments>
		<pubDate>Tue, 14 Oct 2008 16:40:01 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=40</guid>
		<description><![CDATA[Search Engine Advertising is a term that is inherently confusing.  Some use this term interchangeably with Sponsored Search or Pay Per Click Advertising as in Google Adwords.  Of course, these are actual advertisements that are tied to specific keyword phrases.  As such they are targeted advertisements because they are only viewed based on the keyword itself.  Others use this term to mean Organic Search Engine Optimization or SEO which in fact are not advertisements.  Rather, these are listings based strictly on relevance as rated by the search engines themselves.  These listings are not purchased or bid upon like PPC; they are earned through highly sophisticated optimization techniques.  Successful Organic Optimization results in highly visible listings with no cost to the website owner no matter how many times the listing is displayed or clicked.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/seo-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/seo-marketing.html#comments</comments>
		<pubDate>Tue, 08 Jul 2008 19:26:42 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Online Content]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Free Traffic]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=35</guid>
		<description><![CDATA[One inescapable fact: No matter how great your website looks, it doesn&#8217;t mean a thing unless those that you want to find you on Google can&#8217;t find you on the top 3 pages for those keywords you would like to be found for.<br /><br />Sixty-Eight percent of online searchers DON&#8217;T go past the first page &#8230; 98% don&#8217;t go past the 3rd page.&#160; Are you hoping that the remaining 2% will find you?&#160; Is that what you are banking on or hoping for?&#160; Don&#8217;t hold your breath.]]></description>
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