Today, online advertisers are constantly looking for new ways to advertise their products and services. Search Engine Optimization (SEO), Sponsored Search, Social Media and Affiliate Marketing are some tactics used by business owners to advertise their businesses, improve their visibility and increase conversions. One of the most popular techniques, paid searches, can be divided into several subtypes of advertising. Cost per Mille (CPM) and Cost per Click (CPC) are the two most popular types of paid searches. Understanding the key differences between the two can help a potential advertiser decide which method will work best for their needs.
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Pay per Click (PPC) vs. Pay per Impression (CPM)
Posted in Pay Per Click Also tagged Click through Rate, cpm, Internet Marketing Strategy, Pay Per Click, pay per impression, PPC, Search Engine Optimization 3 Comments