Tag Archives: on-site optimization

Web Page Optimization

In building a successful business, one of your most essential marketing tools is your web site. Your site is used to offer potential customers details on the products or services that you provide. Your goal is to have as much traffic as possible driven to your site. This could mean more profit for your business. In order to have high website traffic, your pages need search engine visibility. This can be achieved with successful search engine optimization (SEO).

SEO is the process of improving your page visibility in a search engines’ unpaid (organic) results. There are a few strategies that can be used to aid in this improvement;

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Miami SEO (Search Engine Optimization)

There are a lot of emerging online companies in South Florida. Entrepreneurs are looking for innovative ideas to begin their online ventures. There are also several emerging companies catering to the hospitality, import/export industries and more. These companies are looking to have great standing presence on the search engines in hopes of gaining more business. In order for a business to really thrive in today’s economy, an online presence is necessary. Your business should strive to have great internet visibility. The way to obtain this visibility is through successful search engine optimization (SEO).

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SEO Ranking for Yahoo, Bing and Google

Search Engine Optimization (SEO) works pretty much the same across all platforms. SEO ranking in Yahoo, Bing and Google requires similar steps to be able to achieve success. However Google maintains a higher market share of online searches, and may be where you want to focus your SEO efforts.

The first step to tackle is research, mainly keyword research. Discovering what your potential clients are searching for and how those terms can be woven into your site is vital to creating a successful SEO strategy that will help your business increase productivity, whether you choose to rank with Yahoo, Bing or Google.

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Cartit SEO (Search Engine Optimization)

Cartit can bring a comprehensive shopping cart solution to your ecommerce business if you are a beginner.  It’s an open source solutions which is free so it makes it ideal for individuals who want to test opening a new Ecommerce store. Optimum 7 understands how Cartit works, including its search engine optimization capabilities.

Cartit offers a variety of  services, including customer management that isn’t internet based – keeping your client’s identities and information safe, customer account features – allowing customers to create their own accounts, and an easy to navigate configuration – that allows you to personalize everything from the site’s appearance to shipping and payment options. It also allows for unlimited number of products.

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Nexternal SEO (Search Engine Optimization)

Nexternal offers Ecommerce solutions to small and medium sized businesses. By creating static search engine friendly pages with the click of a button, they are able to base the static page on the client’s product information database. A quick link-up to the root catalog page allows the search engines to start accessing the information which increases the search engine optimization in quick, easy steps. At Optimum7, we have worked with several Nexternal solutions and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.

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Core Commerce SEO

When we heard that Core Commerce was ranked the number one solution by several different independent reviewers, we had to check it out for ourselves. With one of the most robust sets of features, decent hosting fees and a variety of packages to choose from, Core Commerce may very well be one of the best go-to solutions for online merchants. Both small start-ups and larger ventures can benefit from eCommerce tools and the set and variety offered by Core Commerce make it one of the best options. When coupled with the intuitive nature of Core Commerce SEO, this online store program stands out. At Optimum7, we have worked with several CoreCommerce clients and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.

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BigCartel (Search Engine Optimization) SEO

As an online ecommerce site, you are likely faced with a number of potentially dangerous hurdles. Designing your website, integrating eCommerce tools and optimizing your site for maximum visibility are just a few of those hurdles. If you are an artist, selling products like clothing, jewelry or art, the challenges can be even greater. Finding tools that can help you integrate your website, your product line and your artistic vision with optimization tactics and user friendly tools makes these challenges even harder. Big Cartel has stepped up and developed a line of eCommerce tools with the artist in mind. It is where art meets functionality. At Optimum7, we have worked with several BigCartel clients and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.

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PHP Shopping Cart SEO: Services, Optimization, Google & Internet Marketing

PHP Cart offers “a simple ecommerce solution.”  PHP’s main focus is going back to basics and providing customers with a simple, yet customizable shopping cart.  Optimum7 comprehends how the software functions to effectively take advantage of its search engine optimization capabilities.

PHP Cart uses a 15-minute set up system that is completely template based, multiple currency support, numerous shipping configurations, free technical support, and easy tax configurations that support 2 different tax rates.

PHP offers several editions of their software, ranging from a single license covering 1 URL ($29.99) to a developer edition covering up to 15 domains ($199.99).

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CubeCart SEO

If you are looking for an eCommerce shopping cart solution to run on your PHP and MYSQL support server, CubeCart may be the answer you are looking for. The system, which works for both tangibles and digital products, has a great set of features that help you run a successful online storefront.  From easy modification to reporting, CubeCart is a good middle of the road solution. With their built in SEO functionality, the system even makes marketing your online store easier. At Optimum7, we have worked with several CubeCart clients and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.

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Shopsite Seo: Services, Optimization, Google & Internet Marketing

Shopsite is a quick and easy shopping cart solution for ecommerce business owners.  With a huge variety of functions and tools, Shopsite provides an effective resource.  Optimum7 is familiar with the functions of Shopsite, and is fluent in Shopsite’s search engine optimization capabilities.

Shopsite offers a wide variety of functionality and tools to make the shopping cart experience easy and personalized.  They include:

  • Store Setup Wizard offering step by step assistance
  • Flexible templates and full control over the store’s look and feel
  • Catalogue management including a media library manager that allows you to upload and manipulate custom graphics
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ColdFusion SEO: Services, Optimization, Google & Internet Marketing

ColdFusion is a software language most often used for data driven Web sites.  It offers a number of features giving users a huge amount of flexibility within their sites.

  • Simplified database access
  • Server and client cache management
  • Data retrieval
  • Task scheduling
  • Server clustering
  • Graphing and reporting
  • Simplified file manipulation

ColdFusion is extremely helpful within an internal inventory management system. However, most ColdFusion solutions (ecommerce) are not SEO (search engine optimization) and Google friendly. While ColdFusion gives you great flexibility in terms of inventory management and real time integration, it does not address the SEO issue.

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Yahoo Stores SEO: Services, Optimization, Google & Internet Marketing

Yahoo offers its clients the opportunity to build a professional looking site with flexible options.  It offers a wide variety of features to help you maximize your ecommerce business.  Optimum7 has a number of clients who are Yahoo users, and understands the functionality of Yahoo and how its SEO (search engine optimization) capabilities can work for your business.

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