There are three basic parts to how Google returns search results for any given search. The first of these three parts is known as a crawler, also called spiders or bots, followed by indexing and then the query processor compares its indexed pages to the search query, resulting in links to pages most relevant to the query.
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Improve Search Engine Rankings
Improving Search Engine Rankings is easier said than done. SEO (Search Engine Optimization) is a never ending marathon of online competition. This is no different than the brick and mortar world as competition is always there and that entails that you COMPETE. Search Engine Rankings are the most oft-used measure of visibility success, especially for commercial sites online.
SEO is the only set of processes that one can use or outsource to Improve Search Engine Rankings. There are two major tracks to SEO, (1) Onsite Optimization and (2) Offsite Optimization. Neither can be relied upon alone to achieve higher search engine rankings; they are interdependent as each one can’t be effective without the other.