Tag Archives: marketing technique

What is Ambush Marketing?

Ambush Marketing might be the sneakiest, most devious, and controversial forms of marketing. Despite all this, it can be very effective. Recently at the British Open Hugo Boss pulled off a great example of Ambush Marketing. They parked their sail boat off of the waters of Turnberry, Scotland where the tournament was being held. They seemed to be following Tiger Woods, which makes a lot of sense since he would be the one with the most air time. Problem was Hugo Boss wasn’t an official sponsor. Ambush marketing is a form of marketing in which a group takes advantage of an event (that is usually highly publicized, documented, and seen by many) but with no affiliation with the event and no fee is paid.
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Word of Mouth Marketing

Word of Mouth marketing was essentially the first form of marketing. Before print, writing, television, radio, and other forms of modern technology the only way we were able to spread messages and knowledge was orally. This was more effective, descriptive, and elaborate than carving things into stone. People used oral traditions to pass on their messages, history, thoughts, and beliefs to each other and future generations. This is why we as humans have evolved to become great story tellers. It is in our human nature to tell each other stories and communicate with each other orally. We have since come a long way from the times when people would travel great distances to relay messages to neighboring towns, villages, and countries. Now with technology, we don’t have to worry about the old adage of “don’t kill the messenger.”
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Stealth Marketing

Stealth Marketing, also known as undercover marketing, is an aspect of marketing in which an audience is not aware that they are being marketed to. It is marketing incognito. To use a parallel, if the marketing industry were for example, the military, the stealth marketers would be the covert ops, secret agents, spies, and ninjas. Stealth marketing tactics are meant to market to one's subconscious. The objective would be to make someone feel that they need or want something, without actually going out and saying buy this, our product is great, or check this out. Stealth marketing uses intricacies and subtleties to lightly hammer a message into your mind. Those who have used it thus far have reaped massive benefits.
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What Companies Use Viral Marketing?

Viral Marketing has become a very trendy way to promote and brand products/services of a company or organization. Many groups/companies are now using this strategy to get their message out. One of the most effective ways of implementing a viral marketing campaign is through videos. Many major companies are using videos to attract a wide audience.
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