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	<title>Internet Marketing Articles &#187; marketing strategy</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<item>
		<title>What is Ambush Marketing?</title>
		<link>http://www.optimum7.com/internet-marketing/sem/what-is-ambush-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/what-is-ambush-marketing.html#comments</comments>
		<pubDate>Fri, 04 Nov 2011 14:45:46 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[ambust marketing]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing technique]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=851</guid>
		<description><![CDATA[In 1984, the Olympics became a self-sustaining entity when the International Olympics Committee (IOC) put on its first games that did not require public funding. They accomplished this by offering lucrative sponsorship contracts that provided exclusive rights to "official sponsors." Unknowingly, they also gave birth to new advertising strategy known as "Ambush Marketing."]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO for Manufacturing Companies</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/seo-for-manufacturing-companies.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/seo-for-manufacturing-companies.html#comments</comments>
		<pubDate>Thu, 22 Sep 2011 03:59:02 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Search Engine Ranking]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Content]]></category>
		<category><![CDATA[SEO Strategies]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5459</guid>
		<description><![CDATA[With the development of the internet in recent years, manufacturing companies have come to realize that it is important to integrate internet marketing into their overall marketing strategies. Recent research has indicated that many consumers will investigate products over the internet before making a purchasing decision. As a result, manufacturing companies are finding that they need to give attention to search engine optimization (SEO) in order to promote their products and increase sales.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Advertising Costs</title>
		<link>http://www.optimum7.com/internet-marketing/seo/local-advertising-costs.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/local-advertising-costs.html#comments</comments>
		<pubDate>Thu, 02 Jun 2011 21:01:41 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[advertising funds]]></category>
		<category><![CDATA[directory listings]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[local advertising costs]]></category>
		<category><![CDATA[local boost]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online marketing service]]></category>
		<category><![CDATA[search engine optimization techniques]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4316</guid>
		<description><![CDATA[Developing a marketing strategy that focuses specifically on the local customer often makes the difference between a successful business operation and one that fails. Whether the enterprise consists of a sole proprietorship or involves several offices, multiple stores or a group of professionals, the ability to correctly target the buyer ensures increased sales revenue. To reach potential customers, every business should create a budget that includes regular marketing goals. Knowing how to spend those advertising dollars and bring positive results, however, is the key to developing a lasting business venture.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/local-advertising-costs.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Local Advertising</title>
		<link>http://www.optimum7.com/internet-marketing/local-adversting/free-local-advertising.html</link>
		<comments>http://www.optimum7.com/internet-marketing/local-adversting/free-local-advertising.html#comments</comments>
		<pubDate>Tue, 31 May 2011 23:46:39 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Local Advertising]]></category>
		<category><![CDATA[free adveristising]]></category>
		<category><![CDATA[google advertising]]></category>
		<category><![CDATA[local advertising]]></category>
		<category><![CDATA[Local Business]]></category>
		<category><![CDATA[localboost]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Search Engine]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4283</guid>
		<description><![CDATA[Free advertising is not what is going to bring massive amounts of traffic to a website or to a brick and mortar store. The reason is that free advertising methods pale in comparison against those that people are willing to pay top dollar for. In the case of the Internet, some businesses will pay thousands of dollars for Google advertising, because it might be very effective for them. The problem is, not everyone can afford to pay that much money every month. The solution for these businesses with low budgets lies in between the free local advertising and Google advertising that costs so much. It lies in a product called Optimum7 LocalBoost. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/local-adversting/free-local-advertising.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buy SEO (Search Engine Optimization)</title>
		<link>http://www.optimum7.com/internet-marketing/seo-consulting/buy-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo-consulting/buy-seo.html#comments</comments>
		<pubDate>Fri, 20 May 2011 14:00:15 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO Consulting]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Local SEO]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[onsite optimization]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[seo campaign]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Successful SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4204</guid>
		<description><![CDATA[Why should you spend $10,000 to $50,000 to buy search engine optimization (SEO)? Because it’s worth it. Nowadays, everything is being searched, advertised, bought and sold online. In order for your business to have significant presence on the internet, successful SEO is necessary.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo-consulting/buy-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Advertising Review</title>
		<link>http://www.optimum7.com/internet-marketing/local-search-marketing/local-advertising-review.html</link>
		<comments>http://www.optimum7.com/internet-marketing/local-search-marketing/local-advertising-review.html#comments</comments>
		<pubDate>Wed, 11 May 2011 20:36:15 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Local Search Marketing]]></category>
		<category><![CDATA[business reviews online]]></category>
		<category><![CDATA[Dynamic Sitemaps]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[local advertising review]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[online visibility]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4127</guid>
		<description><![CDATA[You don’t have to just local anymore with your local advertising efforts. With Internet, you can be worldwide. Gone are the days of placing an ad in your local Yellow Pages with hopes that everyone in your surrounding area will see this ad and flock to your business. That method is now ancient and ineffective. To market your business effectively, you need online visibility.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/local-search-marketing/local-advertising-review.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Advertising Methods</title>
		<link>http://www.optimum7.com/internet-marketing/seo/local-advertising-methods.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/local-advertising-methods.html#comments</comments>
		<pubDate>Tue, 03 May 2011 20:38:52 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[advertise on the internet]]></category>
		<category><![CDATA[advertising strategy]]></category>
		<category><![CDATA[Google Friendly]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[local advertising methods]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4106</guid>
		<description><![CDATA[Local advertising used to be mostly getting on yellow pages, local newspapers and local TV up until the late 90s. Now things are a bit different. Advertising has far surpassed local platforms with the new wave of advertising your business to the world online. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/local-advertising-methods.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Rank</title>
		<link>http://www.optimum7.com/internet-marketing/google-optimization/google-rank.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-optimization/google-rank.html#comments</comments>
		<pubDate>Tue, 19 Apr 2011 03:09:25 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Optimization]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Google Ranking]]></category>
		<category><![CDATA[google visibility]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Results Page]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[site design]]></category>
		<category><![CDATA[smm]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4014</guid>
		<description><![CDATA[You want a high ranking on Google. Face it, everyone does. The question  is what are willing to do and how much work are you willing to put into achieve the ranking that you desire. You must imagine that the pool for those scrambling to get a high ranking on Google and even those who are simply trying to have Google visibility grows every day. Everyone is very aware of the fact that he who dominates the Google search results pages, controls the marketplace. The good news: it’s possible. With the right strategy and execution schedule, you can increase and maximize your Google Rank.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-optimization/google-rank.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay Per Click Software</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-software.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-software.html#comments</comments>
		<pubDate>Wed, 02 Feb 2011 21:31:13 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing professional]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[pay per click software]]></category>
		<category><![CDATA[PPC software products]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3636</guid>
		<description><![CDATA[PPC software abundantly available on the market will lead many to believe that operating a PPC campaign is as easy as clicking on an “automated” button. That isn’t the reality.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-software.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Find Great Domain Names</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/how-to-find-great-domain-names.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/how-to-find-great-domain-names.html#comments</comments>
		<pubDate>Thu, 30 Dec 2010 01:15:22 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[Ecommerce Site]]></category>
		<category><![CDATA[Internet Marketing Company]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Successful SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3488</guid>
		<description><![CDATA[Finding a great domain name to use is extremely difficult because all of the really good ones are already taken. You’re looking at jumping into the internet game 12 or more years too late. So, what can you do?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/how-to-find-great-domain-names.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Effective is Email Marketing?</title>
		<link>http://www.optimum7.com/internet-marketing/direct-marketing/how-effective-is-email-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/direct-marketing/how-effective-is-email-marketing.html#comments</comments>
		<pubDate>Thu, 11 Mar 2010 20:46:35 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[brand presence]]></category>
		<category><![CDATA[broadcast emails]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[direct sales]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[newsletters]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1953</guid>
		<description><![CDATA[Everyone gets them. Lots of people profess to not like email ads, and say they're an annoyance...lots of people just delete them right away. Still, email marketing, if handled properly, can be a very effective tool for marketers. Email marketing can be very cost-effective, and with recent advances in Web analytics, it can be targeted to the exact target market you are trying to reach. One report recently found that using analytics can bring nine times the revenue and eighteen times the profits of shotgun-style broadcast emails.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/direct-marketing/how-effective-is-email-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What No Longer Works in Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/sem/what-no-longer-works-in-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/what-no-longer-works-in-internet-marketing.html#comments</comments>
		<pubDate>Tue, 02 Feb 2010 20:43:03 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[keyword stuffing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[meta tags]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERPS]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1711</guid>
		<description><![CDATA[Internet marketing and SEO has finally grown out of its infancy. Over the last few years, several strategies have been developed that have allowed online businesses to market their business and increase their market share. Many of these strategies still work well, however, technology has changed, meaning some of these technologies are not as effective as they once were.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/what-no-longer-works-in-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter and Inbound Links</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/twitter-and-inbound-links.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/twitter-and-inbound-links.html#comments</comments>
		<pubDate>Wed, 27 Jan 2010 17:17:56 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Inbound Links]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[url shortening]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1673</guid>
		<description><![CDATA[Inbound links, or Backlinks, hold a lot of weight in search engine algorithm because these links show spiders that a website holds valuable information that is useful to other websites. For this reason, seasoned marketers are always on the lookout for creative ways to get inbound links. One of the current methods that have proven to be a stable source of these links for internet marketing is Twitter.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/twitter-and-inbound-links.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Benefits of Google AdWords</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-google-adwords.html#comments</comments>
		<pubDate>Thu, 14 Jan 2010 19:54:54 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1615</guid>
		<description><![CDATA[Adwords is the Pay per Click-based Google product that allows advertisers to more precisely target their chosen audience. The technology that powers AdWords allows its users to define a list of words and phrases (keywords) that act as a trigger for the PPC ad. Once triggered, AdWords displays the associated advertisements (ad copy or Adtext), effectively allowing businesses to easily target those most likely to be interested in their products or services.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-google-adwords.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Marketing Slogans</title>
		<link>http://www.optimum7.com/internet-marketing/marketing/best-marketing-slogans.html</link>
		<comments>http://www.optimum7.com/internet-marketing/marketing/best-marketing-slogans.html#comments</comments>
		<pubDate>Fri, 16 Oct 2009 13:21:40 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[burger king]]></category>
		<category><![CDATA[de Beers diamond company]]></category>
		<category><![CDATA[m&m]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[slogans]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1107</guid>
		<description><![CDATA[A great marketing strategy requires an identity; a strong presence for a brand or a company. This identity needs to be straightforward and should be able to reflect personal as well as emotional appeal to the consumer. What better way to appeal to the masses than with a powerful slogan? The main objective of a slogan is to leave the key message of the brand or product in the mind of the targeted consumer.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/marketing/best-marketing-slogans.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Internet Advertising</title>
		<link>http://www.optimum7.com/internet-marketing/business-online/free-internet-advertising.html</link>
		<comments>http://www.optimum7.com/internet-marketing/business-online/free-internet-advertising.html#comments</comments>
		<pubDate>Wed, 03 Jun 2009 03:24:36 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Business Online]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[free internet advertising]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[paid advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Podcast]]></category>
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		<description><![CDATA[Everyone loves free stuff and internet advertising is no exception.  Free internet advertising can come in the form of blogs, directories and classified ads.  Most of these free services need to be implemented manually so it can take a lot of time; but it's free!  Exposure for free; you put a bit of work into it but you are getting honest to goodness online visibility.  While paid methods can be more effective, it isn't necessarily so as it still needs to be supported by a sensible and targeted strategy.]]></description>
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