Tag Archives: marketing strategy
Twitter and Inbound Links
Inbound links, or Backlinks, hold a lot of weight in search engine algorithm because these links show spiders that a website holds valuable information that is useful to other websites. For this reason, seasoned marketers are always on the lookout for creative ways to get inbound links. One of the current methods that have proven to be a stable source of these links for internet marketing is Twitter.
Posted in Social Media Also tagged Backlinks, Inbound Links, Internet Marketing, Social Media, Twitter, url shortening Leave a comment
Benefits of Google AdWords
Adwords is the Pay per Click-based Google product that allows advertisers to more precisely target their chosen audience. The technology that powers AdWords allows its users to define a list of words and phrases (keywords) that act as a trigger for the PPC ad. Once triggered, AdWords displays the associated advertisements (ad copy or Adtext), effectively allowing businesses to easily target those most likely to be interested in their products or services.
Posted in Pay Per Click Also tagged Google Adwords, Keywords, Organic SEO, Pay Per Click, PPC Leave a comment
Best Marketing Slogans
A great marketing strategy requires an identity; a strong presence for a brand or a company. This identity needs to be straightforward and should be able to reflect personal as well as emotional appeal to the consumer. What better way to appeal to the masses than with a powerful slogan? The main objective of a slogan is to leave the key message of the brand or product in the mind of the targeted consumer.
Posted in Marketing Also tagged apple, brand, burger king, de Beers diamond company, m&m, nike, slogans, target audience, word of mouth Leave a comment
What is Ambush Marketing?
Ambush Marketing might be the sneakiest, most devious, and controversial forms of marketing. Despite all this, it can be very effective. Recently at the British Open Hugo Boss pulled off a great example of Ambush Marketing. They parked their sail boat off of the waters of Turnberry, Scotland where the tournament was being held. They seemed to be following Tiger Woods, which makes a lot of sense since he would be the one with the most air time. Problem was Hugo Boss wasn’t an official sponsor. Ambush marketing is a form of marketing in which a group takes advantage of an event (that is usually highly publicized, documented, and seen by many) but with no affiliation with the event and no fee is paid.
Posted in SEM Also tagged ambust marketing, guerilla marketing, Internet Marketing, marketing technique, Search Engine Optimization, Social Media Comments closed
Free Internet Advertising
Everyone loves free stuff and internet advertising is no exception. Free internet advertising can come in the form of blogs, directories and classified ads. Most of these free services need to be implemented manually so it can take a lot of time; but it's free! Exposure for free; you put a bit of work into it but you are getting honest to goodness online visibility. While paid methods can be more effective, it isn't necessarily so as it still needs to be supported by a sensible and targeted strategy.
Posted in Business Online Also tagged Blogging, free internet advertising, internet advertising, paid advertising, Pay Per Click, Podcast, Search Engine Optimization, SEM, SEO, Social Bookmarking, Social Media, Viral Marketing Comments closed
How Effective is Email Marketing?