Long-tailed keywords are keyword phrases used by Internet users that have 3 or more words in them. An example is Real Estate Broker in Miami. This is highly targeted, and if you are a real estate broker in Miami, you would want to rank for this over broker. Why?
Longtailed Keywords Convert Better
If you are a Miami-based real estate broker, and looking for clients that want to move to the city of Miami, you want to rank in the search engine for that term. That keyword phrase (Real Estate Broker in Miami) represents your exact target audience. This buyer is more serious since they know where they want to move to, and are hunting down brokers in that area.