Have you monitored your reviews today? Have you checked to see what the complaining customer at your restaurant last night told the world about your business via Yelp or Google? Have you contacted that customer to right whatever wrong they assumed you were responsible for? No? Well this could be a problem.
Tag Archives: Local Businesses
Monitor Customer Reviews for Local Businesses
Google Maps Appear on Top of Google
One of the best tools that Google has recently introduced to help boost local searches is the addition of Google Maps pinpointing local listings on the top of the search results page.
This helpful function will show a user in one glance which service provider is nearest to them. In the past, local businesses looking to rank high on SERPs have seen their efforts eaten away by national chains with deep pockets. However, the combination of:
1. targeted SEO that highlights the local nature of your business,
2. the appearance of local businesses showing up on Google Maps in a prominent place in SERPs,
Posted in Search Engines Also tagged google maps, Google SERPs, local ranking algorithms, local searches, rankings, SERPS, top of google Leave a comment
Small Business Web Marketing
Advances in the Internet have completely changed the playing field for small businesses trying to build a brand identity and establish a web presence for themselves. The changes have come so fast and have been so dramatic that it can be intimidating to try to keep up with them, but it’s important to know the landscape, and to have an understanding of some web marketing basics. The more small businesses understand about SEM (search engine marketing), the better they’ll be able to take advantage of the benefits of web marketing and avoiding SEO schemes and companies that use unethical marketing and execution practices.
SEO Marketing for Local Businesses
The Internet has, in effect, flattened the world. Businesses now have the ability to produce products in one country, administer business in another and sell to yet a third. This has opened up a world of possibilities for even small businesses to advertise to a worldwide audience. In many instances, this exposure has led to positive change in sales. It has also led many businesses to ignore what used to be their bread and butter, local sales. However broad your campaign, it’s still important that you reach your local audience, especially in certain industries, like real estate, home services, legal, accounting, medical and retail. Local marketing is an often overlooked, but intensely valuable form of SEO (search engine optimization) marketing.
Posted in SEO Also tagged google maps, internet advertising, Internet Marketing, Local SEO, Search Engine Optimization, SEO marketing Leave a comment