In the early days, Search Engine Optimization (SEO) was simple. A creative title and a few Meta Tags and bang – your site was optimized. Today, the process is not that simple. In fact, many people devote countless hours to their SEO campaigns each week, or hire an outside firm to do it for them, all in the attempt to reach the coveted number one spot on the SERP (Search Engine Result Page). Getting started with SEO can seem overwhelming, but the truth is there are 5 SEO changes you can make today that will have a big impact on your rankings, visibility and even conversions.
Tag Archives: Link Building
5 SEO Changes You Can Make Today
Posted in Search Engine Optimization Also tagged Blogging, Keyword Research, Search Engine Optimization, search engine rankings, SEO, sitemaps Leave a comment
Link Building with Content
Link building is the most important element towards achieving great search engine rankings for your targeted keywords. While you can purchase backlinks and you can create Backlinks just by registering with online directories, the best Backlinks are those that are highly relevant, targeted on just one or two keywords and are naturally occurring. These Backlinks score the most points with Google et al. Content is the main fuel needed to actually attract and secure these Backlinks ultimately building your way to an impressive quantity and quality of links pointing directly into your site. So let’s review some basic forms of content and how you can use the content to build links.
Posted in Link Building Also tagged Backlinks, bookmarking, Content, search engine rankings, SEO Leave a comment
Effective Link Building Tips for SEO
Link building is an essential part of any Search Engine Optimization (SEO) plan to boost your website’s position on Google, Bing, and Yahoo! Unfortunately, it is also the technique that is most frequently done incorrectly by people who are new to SEO and all too-often ignored or avoided by SEO companies doing poor work and generating poor results. While link building is one of the strongest SEO techniques, it does need to be done right. Building links ineffectively will only waste your time and effort because it will do little to improve your ranks.
Posted in Link Building Also tagged Backlinks, Link Buying, Page Rank, Search Engine Optimization, SEO Leave a comment
How to Get Google to Crawl and Index All Your Pages
It’s easy to understand that after all the time, effort and expense of designing a website, you certainly want Google to stand up and take notice. However, Google isn’t going to just index and crawl all of your pages unless you do the right things, at least not fast enough. This is important because the foundation of a website’s search engine friendliness begins with the set of steps and techniques we call on-site optimization. On-site optimization is that portion of SEO (Search Engine Optimization) that properly tells the Google Spiders everything they need to know about your website to understand what the website is all about and how each of the pages within the site relate to each other.
Posted in SEO Also tagged Backlinks, Google, Google Crawlers, Google Spiders, on-site optimization, Search Engine Optimization, SEO 5 Comments
Organic Search Engine Optimization (SEO)
As the Internet continues to grow in size and complexity, more web developers are implementing organic SEO methods to increase their visibility. Organic Search Engine Optimization is the set of processes focused on improving and maximizing the organic visibility of a website when online searchers enter relevant keywords on any search engine. SEO is sought out by those businesses that are not being found easily on the search engines. Organic rankings are important because 85% of all searches performed on Google result in a click on an organic listing; in addition 68% percent of those use the first page while 98% use one of the first 3 pages. Clearly these stats indicate that the prime real estate of Search Engine Marketing is the first pages of the major search engines, primarily Google, Bing and Yahoo. Organic results should not be confused with the Sponsored Results that are listed generally along the right side and just above the Search Engine Result Pages or SERPs.
Posted in SEO Also tagged Internet Marketing, Keyword Research, Organic Search Engine Optimization, Organic SEO, Search Engine Marketing, SERPS, Visibility Leave a comment
Link Building vs. Link Buying
Backlinks are one-way links originating from a website directly into another website. Building Backlinks is the most challenging but also the most essential element to Search Engine Optimization (SEO). It is backlinks that are so prominent in the algorithm (formula) that Google uses to calculate its PageRank. The reason it is so important is because Google says it is … it would make sense however … a Backlink points into your site, there is no reciprocation, so it indicates a positive endorsement or vote in favor of your website or at least specific content within your website. There are many ways of getting great backlinks and we discuss this in recent articles, “How to Get Backlinks ” and “Why You Really Need Backlinks”; however here we are going to focus on the question of whether you should be buying Backlinks or Building them.
Posted in SEO Also tagged Blogging, building backlinks, Content, Google, Link Buying, Page Rank, Search Engine Optimization, SEO, SERPS, Social Media Leave a comment
How Do I Optimize My Site for Google
Optimizing your website in order to improve its visibility and search engine rankings is a critical part of your business plan. The following highlights what we at Optimum7 feel you need to know about optimizing any commercial website.
- On Site Optimization – This was the only way SEO was possible in the 1990s. However, it’s still valid today. The Title of the page is the most important element on the site. “Meta Description” can still make a difference although some SEOs would disagree. In our experience, an “H1 Tag” and “Image Alt Tags” are essential as well. Of course, the competition should always be analyzed before making these edits or changes. Overall, the page must be relevant to the term which is targeted.
Posted in Search Engine Optimization Also tagged bing, commercial websites, directories, Google, How To Optimize, Keyword Research, Optimize Site, RSS Feed, SEO, Sitemap, Yahoo Leave a comment
Increase Your Link Popularity
If you’d like to make your site more visible, one of the primary things you need to do is to increase your link popularity. Link popularity, to put it simply, is a measure of how many legitimate links point to your site, how good those links are, and how much apparent value they add to your site.
Link popularity plays a critical role in determining how visible your site is in the search engines. In fact, some search engines will drop you if you don’t have at least one verifiable link. Note that link popularity is not just the number of links that point towards your site, but also a measure of the quality of those links.
Posted in SEO Also tagged Google, Keywords, link popularity, Page Rank, reciprocal links, Search Engines, SEO, site design, swapping links Leave a comment
How To Outsource SEM
SEM is an acronym for Search Engine Marketing. Many companies in today’s market are feeling the need to develop an SEM strategy for their businesses or brands. There are 227 million Internet users in the US and there are 1.6 billion Internet users worldwide. Companies cannot afford to ignore or merely to just be average in the online market.
So, what are the main elements of SEM and how should you proceed in outsourcing your SEM strategy to a 3rd party provider?
Posted in Business Strategy Also tagged Backlinks, Content, Google, How To Outsource SEM, ROI, Search Engine Optimization, SEO, SEO strategy, Web Analytics Comments closed
Outsourcing Internet Marketing
It can be overwhelming trying to outsource Internet Marketing for a small or medium sized business. There is a lot of skepticism in the industry towards outsourcing online marketing efforts to a 3rd party. Let’s review if this is a good idea or not. There are some necessary elements required for a successful internet marketing plan and you should have this checklist with you while considering companies:
1- Skills: Do they have the skills and the manpower to do the job? To determine the skill level you need to see live examples of their results; can they provide you with examples of what they have done?
Posted in SEM Also tagged communication, marketing plan, medium business, outsourcing internet marketing, project management, ROI, SEO, Small Business, Visibility Comments closed
Search Engine Marketing Consultants
Search Engine Marketing Consultants, as the term “consultant” implies, provide analysis, guidance and usually implementation of Search Engine Marketing strategies and procedures. However, the definition by itself does little justice to the important areas of emphasis that you must look for in a true SEM Consultant.
Have you ever asked for and received a quote for SEM services? If so, you probably were not dealing with a true SEM consultant who is driven by results … your results. Providing a quote for SEO or SEM services truly cannot be provided as if you were looking to buy a car or an HDTV or even a service like a Doctor or Lawyer. There are many questions you have to ask the prospective SEM Consultant before you can ask about cost and really understand what it is in fact you are getting.
Posted in Internet Marketing Services Also tagged Organic SEO, Search Engine Marketing, Search Engine Optimization, SEM, SEO, SEO Company, Social Bookmarking, Social Media Comments closed
SEO Companies
As is the case with many products and service providers, there is a wide disparity between and amongst SEO companies. Without essaying over the comparisons of “unnamed” companies or competitors, let’s review those qualities you should seek in selecting the right SEO company for your online strategy.
- White Hat or Ethical SEO – these terms are used to distinguish between those SEO's that use tricks and shortcuts towards achieving online visibility. The best way to determine if the SEO Company you are evaluating conforms to the recommendations in this writing.
Posted in Online Content Also tagged Conversion, Copywriting, Indexing, Internet Marketing, Online, Pay Per Click, PPC, Search Engine Optimization, SEO, SEO Company, Services, Social Bookmarking Optimization, Social Media Optimization, Submissions Comments closed