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	<title>Internet Marketing Articles &#187; Lead Generation</title>
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	<description>Online Marketing Done Right</description>
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		<title>Plastic Surgery Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/plastic-surgery-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/plastic-surgery-internet-marketing.html#comments</comments>
		<pubDate>Thu, 07 Jul 2011 20:29:38 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[improve search engine ranking]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Ranking]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4552</guid>
		<description><![CDATA[In today's competitive internet marketplace, how will you get your plastic surgery firm noticed? While you may offer the best service and the most competitive rates, what will make your online presence seen above your competition? What does it take to have your office show up higher in search engine results? The answer to all of these questions is search engine optimization. Search engine optimization, or SEO, essentially means using precise tactics to have your website ranked higher by search engines, thereby making it more likely that potential clients will find you instead of your competition. Search engine optimization has become an increasingly important part of any plastic surgery firm's marketing efforts.]]></description>
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		<title>Landing Page Conversions</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/landing-page-conversions.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/landing-page-conversions.html#comments</comments>
		<pubDate>Fri, 10 Jun 2011 20:52:05 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[landing page conversions]]></category>
		<category><![CDATA[landing page layout]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[relevant links]]></category>
		<category><![CDATA[Split Testing]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[transactional landing pages]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4374</guid>
		<description><![CDATA[Every time a visitor lands on your website, it is an opportunity to gain a customer. This visitor will probably reach your site by clicking an advertisement or an organic link that leads to your landing page. Your landing page is responsible for converting your visitors into a paying customers.]]></description>
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		<title>Landing Page Optimization Tips</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/landing-page-optimization-tips.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/landing-page-optimization-tips.html#comments</comments>
		<pubDate>Fri, 20 Nov 2009 21:28:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[conversion path]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[Web Page]]></category>
		<category><![CDATA[white space]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1283</guid>
		<description><![CDATA[Creating a great and targeted PPC (Pay per Click) campaign is only the beginning towards driving traffic, generating leads and increasing conversions. The initial seconds after someone has clicked your ad are the most important towards convincing the visitor that they should stay on your page and navigate through your site. Optimizing a landing page is not just about aesthetics; it also is about understanding the user, his reason for clicking your ad and, of course, relevance and functionality.]]></description>
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		<title>How to Attract More Local Customers Online</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/how-to-attract-more-local-customers-online.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/how-to-attract-more-local-customers-online.html#comments</comments>
		<pubDate>Thu, 13 Nov 2008 05:14:23 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Craig's List]]></category>
		<category><![CDATA[Deep Linking]]></category>
		<category><![CDATA[Lead Development]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Local Business]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Yahoo Local Search]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=107</guid>
		<description><![CDATA[There are many small businesses that have difficulties in marketing, specifically attracting local customers.  There are many market challenges for small business. Many mom and pop shops don't have large enough budgets for marketing. For most small businesses, print advertising becomes their medium of choice whether they post an ad in local Newspaper or pass out flyers made on a home PC. TV advertising isn't even an option for small businesses. Another challenge is that many small business owners do not have the experience in advertising. Very few small businesses are going to know how to calculate brand equity, opportunities-to-see, and day-parting. These are all terms only marketers understand. Another challenge to small businesses is time. Many mom and pop shops are working double the hours in this economy which leaves little time for implementation and tracking of marketing initiatives with various techniques such as pay per click marketing. Most Small business owners spend their time at the business, not sweating over statistics.]]></description>
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		<title>Google Adwords Content Network Is a Gold Mine!</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/google-adwords-content-network-is-a-gold-mine.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/google-adwords-content-network-is-a-gold-mine.html#comments</comments>
		<pubDate>Sat, 11 Oct 2008 18:14:00 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[Small Business SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=62</guid>
		<description><![CDATA[A lot of Pay per Click Gurus tell clients not use the Google's Content Network because it is filled with Made for Adsense sites and click fraud, which is a huge issue. However, the same Gurus do not say anything about the content network not being able to generate targeted traffic, but it does.]]></description>
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