<?xml version="1.0" encoding="UTF-8"?> <rss
version="2.0"
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
xmlns:atom="http://www.w3.org/2005/Atom"
xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
><channel><title>Internet Marketing Articles &#187; landing page</title> <atom:link href="http://www.optimum7.com/internet-marketing/tag/landing-page/feed" rel="self" type="application/rss+xml" /><link>http://www.optimum7.com/internet-marketing</link> <description>Online Marketing Done Right</description> <lastBuildDate>Thu, 29 Jul 2010 20:07:22 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>Outsourcing Google AdWords Services</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/outsourcing-google-adwords-services.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/outsourcing-google-adwords-services.html#comments</comments> <pubDate>Thu, 07 Jan 2010 13:15:16 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[analytics]]></category> <category><![CDATA[Conversion Optimization]]></category> <category><![CDATA[Cost per Click]]></category> <category><![CDATA[CTR]]></category> <category><![CDATA[google adword services]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[landing page]]></category> <category><![CDATA[outsourcing]]></category> <category><![CDATA[PPC]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1525</guid> <description><![CDATA[While Google Adwords is readily utilized through the abundant tools offered by Google, when you are utilizing AdWords services for your websites, one of the considerations that you may make relates to whether or not you should be outsourcing your Adwords management, so that you can free time up for other purposes. If your time is valuable and you believe that it can be better spent in some other way, or you worry that you are not qualified to make the revisions required on an AdWords account, then it may be advisable for you to consider bringing someone onto your team to manage your AdWords services. Outsourcing your Adwords’ services potentially is the smartest decision you can make.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/outsourcing-google-adwords-services.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Benefits of Sponsored Search</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-sponsored-search.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-sponsored-search.html#comments</comments> <pubDate>Mon, 14 Dec 2009 21:56:43 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[content networks]]></category> <category><![CDATA[geo-targeting]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[landing page]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[Sponsored Search]]></category> <category><![CDATA[targeted leads]]></category> <category><![CDATA[testing]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1376</guid> <description><![CDATA[Many online businesses are choosing Sponsored Search as the basis of their advertising programs. Based on the belief that surfers are more likely to click on the first one to three results on a search results page, sponsored search, or PPC allows advertisers to bid for top placement. In Google Searches, these are the yellow shaded listings at the top; there are additional paid ads along the right hand side of the page.  Ads are tied to specific keywords or search terms. Sponsored Search offers an enormous amount of flexibility by allowing advertisers to choose a budget, determine the time of day they wish their ads to appear and tailor the advertisements to fit targeted searchers.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-sponsored-search.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Optimize Ad Spend and Conversions on Google AdWords</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html#comments</comments> <pubDate>Tue, 01 Dec 2009 20:44:24 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[AdWords Campaign]]></category> <category><![CDATA[Click through Rate]]></category> <category><![CDATA[Conversions]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[Google Analytics]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[landing page]]></category> <category><![CDATA[Optimize Ad Spend]]></category> <category><![CDATA[page views]]></category> <category><![CDATA[ROI]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1309</guid> <description><![CDATA[In order to optimize ad spend and conversions on AdWords, you need to track your site information regularly. Google Analytics has some great tools for this, if you choose to go through Adwords — which makes sense, since Google has about seventy percent of the market. But the important thing is that you track your site’s statistics, no matter how you do it.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Manage Pay per Click Ads</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-manage-pay-per-click-ads.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-manage-pay-per-click-ads.html#comments</comments> <pubDate>Thu, 29 Oct 2009 20:55:49 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Adtext]]></category> <category><![CDATA[Keyword Management]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[landing page]]></category> <category><![CDATA[Organic Search Engine Optimization]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[site conversion]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1233</guid> <description><![CDATA[Organic Search Engine Optimization can take many months, depending on competitive factors, to achieve top organic results.  If you are not willing or able to wait for these results, you are a strong candidate for Pay per Click (PPC) Advertising.  PPC has the strong advantages of (1) immediacy – your ads can appear virtually the [...]]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-manage-pay-per-click-ads.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Minified using disk
Page Caching using disk (user agent is rejected)
Database Caching 4/12 queries in 0.009 seconds using disk

Served from: www.optimum7.com @ 2010-07-29 21:12:51 -->