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	<title>Internet Marketing Articles &#187; landing page</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<item>
		<title>Google AdWords Expert</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/google-adwords-expert.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/google-adwords-expert.html#comments</comments>
		<pubDate>Thu, 02 Feb 2012 21:00:33 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[google adwords expert]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC Ads]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3463</guid>
		<description><![CDATA[Hiring a Google AdWords expert can help your sponsored search campaign be a shoe in for success.

A Pay Per Click (or PPC) campaign is not something that you can start and just let go. That’s where a lot of people lose money on the deal. They don’t understand the intricacies of PPC and how to maximize it so that they can make sure and successfully drive traffic to their site using it.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conversion Optimization Issues with Clients</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/conversion-optimization-issues-with-clients.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/conversion-optimization-issues-with-clients.html#comments</comments>
		<pubDate>Fri, 19 Aug 2011 20:33:34 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[analyzing data]]></category>
		<category><![CDATA[increase conversions]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[split tests]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5010</guid>
		<description><![CDATA[So you have a client that is asking you to make many changes to his/her website based on conversion optimizations. What is conversion optimization you ask? Well according to Wikipedia (http://en.wikipedia.org/wiki/Conversion_optimization) “conversion optimization or conversion rate optimization is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers.”]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Campaign Management; Why You May Need a New Campaign</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/ppc-campaign-management-why-you-may-need-a-new-campaign.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/ppc-campaign-management-why-you-may-need-a-new-campaign.html#comments</comments>
		<pubDate>Wed, 29 Jun 2011 03:58:46 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[PPC campaign management]]></category>
		<category><![CDATA[PPC Campaigns]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[split tests]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4503</guid>
		<description><![CDATA[PPC campaigns can drive targeted customers to your site and provide you with the analytical data you need to maximize conversions. In fact, because you only pay when someone clicks on your ads, PPC is one of the most cost effective advertising models available today. However, in unskilled hands, a Google AdWords marketing campaign can prove a waste of advertising assets that leads to inconclusive information and lost revenue. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/ppc-campaign-management-why-you-may-need-a-new-campaign.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Marketing; AdWords Can Draw in Targeted Customers</title>
		<link>http://www.optimum7.com/internet-marketing/sem/ppc-marketing-adwords-can-draw-in-targeted-customers.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/ppc-marketing-adwords-can-draw-in-targeted-customers.html#comments</comments>
		<pubDate>Tue, 21 Jun 2011 20:28:08 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[PPC Marketing]]></category>
		<category><![CDATA[ppc marketing campaign]]></category>
		<category><![CDATA[ppc marketing professional]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[split test]]></category>
		<category><![CDATA[Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4448</guid>
		<description><![CDATA[Pay-per-click (PPC) marketing can be one of the most cost effective methods of drawing new prospects to your website. With an optimized landing page and a clear call to action, you can convert these targeted leads to paying customers. And with detailed analytics, you can keep refining your ads and your landing pages to turn PPC pennies into dollars of profit.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/ppc-marketing-adwords-can-draw-in-targeted-customers.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lead Management</title>
		<link>http://www.optimum7.com/internet-marketing/seo-consulting/lead-management.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo-consulting/lead-management.html#comments</comments>
		<pubDate>Thu, 17 Feb 2011 21:39:51 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO Consulting]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[lead management strategies]]></category>
		<category><![CDATA[lead management system]]></category>
		<category><![CDATA[off-site optimization strategies]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[successful lead]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3717</guid>
		<description><![CDATA[Effective lead management strategies and systems can help you generate new clients and see where the ones you already have came from. Therefore lead management is a crucial part of managing an online business’s continued profitability.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo-consulting/lead-management.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay Per Click Program</title>
		<link>http://www.optimum7.com/internet-marketing/sem/pay-per-click-program.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/pay-per-click-program.html#comments</comments>
		<pubDate>Tue, 01 Feb 2011 21:09:14 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[demographic]]></category>
		<category><![CDATA[engaging users]]></category>
		<category><![CDATA[generate conversions]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[marketing program]]></category>
		<category><![CDATA[pay per click program]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ppc program]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SERPS]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3627</guid>
		<description><![CDATA[Pay per click advertising can yield many benefits if executed correctly. This online strategy is one where you only pay if someone clicks on your online advertisement. It sounds easy doesn’t it? Actually, making a PPC campaign work for your business is a complicated process that takes sophisticated knowledge about the web, and constant implementation of certain strategies to generate conversions and ROI.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/pay-per-click-program.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Instant Preview and SEO</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/google-instant-preview-and-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/google-instant-preview-and-seo.html#comments</comments>
		<pubDate>Mon, 31 Jan 2011 20:58:14 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google instant preview]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[organic seo rankings]]></category>
		<category><![CDATA[pay per click campaign]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[SERPS]]></category>
		<category><![CDATA[social bookmarking sites]]></category>
		<category><![CDATA[social media sites]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3614</guid>
		<description><![CDATA[The introduction of Google’s Instant Previews has brought with it an increased need for organic SEO rankings as well as a targeted landing page that's informative and to the point. Now before users clicks the search result and goes to your site, they can preview whether your site is relevant to their searches or not. Bottom line:  If you don’t have enough quality backlinks to boost your organic rankings in the SERPs and if your pages are not specifically targeted for the keywords you are optimizing for (including textual and design elements), you are likely to get less traffic and leads from organic results. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/google-instant-preview-and-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is SEO?</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/what-is-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/what-is-seo.html#comments</comments>
		<pubDate>Wed, 26 Jan 2011 20:43:07 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[google adword]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[headers]]></category>
		<category><![CDATA[html code]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[market niche]]></category>
		<category><![CDATA[meta information]]></category>
		<category><![CDATA[monitoring and analysis]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[SERPS]]></category>
		<category><![CDATA[tags]]></category>
		<category><![CDATA[what is seo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3596</guid>
		<description><![CDATA[SEO, or Search Engine Optimization, is a complex set of strategies implemented to increase your company’s website rankings in the SERPs, or Search Engine Results Pages, which can lead to increased visibility, leads, sales and profits.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/what-is-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Click Management and Pay per Click</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/click-management-and-pay-per-click.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/click-management-and-pay-per-click.html#comments</comments>
		<pubDate>Sat, 22 Jan 2011 04:34:51 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[click management]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[increased conversions]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Microsoft AdCenter]]></category>
		<category><![CDATA[ppc strategy]]></category>
		<category><![CDATA[search terms]]></category>
		<category><![CDATA[target demographic]]></category>
		<category><![CDATA[valuable keywords]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3571</guid>
		<description><![CDATA[Managing a Pay per Click advertising campaign can lead to increased conversions, particularly if you already have a web presence but aren’t seeing any profits yet. Although a Pay per Click campaign is not easy to optimize, it is money well spent. The best part is that you don’t pay a cent unless someone actually clicks on your advertisement. Of course, whether they stay on your landing page and continue to click through your website is another matter. For that you need the services of an experienced AdWords Certified Partner Company.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/click-management-and-pay-per-click.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords vs. Microsoft adCenter</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-vs-microsoft-adcenter.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-vs-microsoft-adcenter.html#comments</comments>
		<pubDate>Thu, 06 Jan 2011 01:03:32 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Microsoft AdCenter]]></category>
		<category><![CDATA[mobile ad]]></category>
		<category><![CDATA[PPC ad]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[PPC traffic]]></category>
		<category><![CDATA[text ad]]></category>
		<category><![CDATA[video ad]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3500</guid>
		<description><![CDATA[Google AdWords and Microsoft adCenter are both very useful tools when it comes to launching a PPC campaign. While there are some differences between the two, they can be equally efficient at getting your PPC campaign exposure.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-vs-microsoft-adcenter.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Site Speed Affect Google Ranking and SEO?</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/does-site-speed-affect-google-ranking-and-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/does-site-speed-affect-google-ranking-and-seo.html#comments</comments>
		<pubDate>Tue, 07 Dec 2010 04:02:50 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[background images]]></category>
		<category><![CDATA[content delivery network]]></category>
		<category><![CDATA[Google Ranking]]></category>
		<category><![CDATA[http requests]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[scripts]]></category>
		<category><![CDATA[Search Engine Results]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo performance]]></category>
		<category><![CDATA[seo techniques]]></category>
		<category><![CDATA[Site Speed]]></category>
		<category><![CDATA[style sheets]]></category>
		<category><![CDATA[web spiders]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3362</guid>
		<description><![CDATA[Yes, it absolutely does. Although the goods and services offered on your website may be in high demand, if your site loads slowly, you may find that you are not getting as much traffic as you expected. The truth is that in the age of instant gratification, users simply don’t have much patience for pages that take long to load or sites that are slow to get through. They simply aren’t used to waiting anymore.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/does-site-speed-affect-google-ranking-and-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Landing Page</title>
		<link>http://www.optimum7.com/internet-marketing/design/best-landing-page.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/best-landing-page.html#comments</comments>
		<pubDate>Thu, 28 Oct 2010 01:14:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[design elements]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[optimize]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3209</guid>
		<description><![CDATA[If you want to be able to analyze the efficacy of your own landing page, consider for a moment the last five websites you visited, focusing specifically on their landing pages. (the first page you ‘landed’ on after clicking an advertisement or banner). Did you stay and ‘click through,’ exploring the website further, or did you close out of the site after just seconds? What ‘worked’ for the site?  Now, consider your own landing pages. Take a moment to review analytical numbers for your site, focusing specifically on what visitors did once they landed. How long did they stay? Was that time frame enough to perform a specific action? How do they actually navigate through the site itself? Which links did they click?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/design/best-landing-page.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Outsourcing Google AdWords Services</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/outsourcing-google-adwords-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/outsourcing-google-adwords-services.html#comments</comments>
		<pubDate>Thu, 07 Jan 2010 13:15:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[google adword services]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1525</guid>
		<description><![CDATA[While Google Adwords is readily utilized through the abundant tools offered by Google, when you are utilizing AdWords services for your websites, one of the considerations that you may make relates to whether or not you should be outsourcing your Adwords management, so that you can free time up for other purposes. If your time is valuable and you believe that it can be better spent in some other way, or you worry that you are not qualified to make the revisions required on an AdWords account, then it may be advisable for you to consider bringing someone onto your team to manage your AdWords services. Outsourcing your Adwords’ services potentially is the smartest decision you can make.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/outsourcing-google-adwords-services.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Benefits of Sponsored Search</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-sponsored-search.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-sponsored-search.html#comments</comments>
		<pubDate>Mon, 14 Dec 2009 21:56:43 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[content networks]]></category>
		<category><![CDATA[geo-targeting]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Sponsored Search]]></category>
		<category><![CDATA[targeted leads]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1376</guid>
		<description><![CDATA[Many online businesses are choosing Sponsored Search as the basis of their advertising programs. Based on the belief that surfers are more likely to click on the first one to three results on a search results page, sponsored search, or PPC allows advertisers to bid for top placement. In Google Searches, these are the yellow shaded listings at the top; there are additional paid ads along the right hand side of the page.  Ads are tied to specific keywords or search terms. Sponsored Search offers an enormous amount of flexibility by allowing advertisers to choose a budget, determine the time of day they wish their ads to appear and tailor the advertisements to fit targeted searchers.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-sponsored-search.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimize Ad Spend and Conversions on Google AdWords</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html#comments</comments>
		<pubDate>Tue, 01 Dec 2009 20:44:24 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[AdWords Campaign]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Optimize Ad Spend]]></category>
		<category><![CDATA[page views]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1309</guid>
		<description><![CDATA[In order to optimize ad spend and conversions on AdWords, you need to track your site information regularly. Google Analytics has some great tools for this, if you choose to go through Adwords — which makes sense, since Google has about seventy percent of the market. But the important thing is that you track your site’s statistics, no matter how you do it.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Manage Pay per Click Ads</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-manage-pay-per-click-ads.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-manage-pay-per-click-ads.html#comments</comments>
		<pubDate>Thu, 29 Oct 2009 20:55:49 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Adtext]]></category>
		<category><![CDATA[Keyword Management]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Organic Search Engine Optimization]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[site conversion]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1233</guid>
		<description><![CDATA[Organic Search Engine Optimization can take many months, depending on competitive factors, to achieve top organic results.  If you are not willing or able to wait for these results, you are a strong candidate for Pay per Click (PPC) Advertising.  PPC has the strong advantages of (1) immediacy – your ads can appear virtually the [...]]]></description>
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		<slash:comments>0</slash:comments>
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