What is your call to action? What is important to you? Is it a phone call, a sale or a form submission? It is not enough to show up at the top of search engines anymore, you must measure conversions to increase your return on investment (ROI). This comes through conversions. Whether it is sales or submissions that you are after, you need to track everything to determine if your methods are working. You always want to know where your sales are coming from There are a few ways to track your marketing progress on the internet. A helpful tool to install is Google Analytics.
Tag Archives: Keywords
Measuring Conversions
Google Adwords Keyword Tool
One of Google’s most profitable products is AdWords. It is a major sponsored search platform that allows users to capitalize on targeted keyword research. Implementing a solid internet marketing campaign may need to include the use of pay per click (PPC) techniques.
Keywords
Users input search terms or keywords in search engines and expect results that are relevant. These are quality sites that have the information and answers they are looking for. Search engines review their database to find relevant sites that will provide users with what they desire. The search engine ranks these sites in search engine results pages. Users typically click on sites that rank on the first page. If your site ranks highly on a search engine, the amount of users that visit your site is likely to increase. The development of your internet marketing campaign should begin with researching the terms that users are searching for.
Google Tips
When looking to buy and sell online, you would likely want to start with assessing the protocol of the most prominent online search engine, Google. Google is the primary source for sellers and consumers as the brand has grown to be trusted and informative, providing a resource for everything we could possibly want or imagine that we’d need. When your website has a good standing on Google, you are most visible to searchers all over the world. This extends your pool of possibility far beyond a geographical reach into sights unseen. There are few ways to obtain this prominent standing in the search results on Google, you’ll find a few tips on how to do so below:
Posted in Google Optimization Also tagged Backlinks, buying links, descriptions, generate traffic, google tips, Google Webmaster Tools, image content, relevant content, titles Leave a comment
SEO Friendly Website Redesign
If you’re conducting a website redesign, you should take steps to make sure that your new site is SEO friendly. How would you know if your site is ready for a redesign, and what would you need to do to make your site SEO friendly if it was?
Who Should Redesign?
If you’re a business that’s still using the same site you launched five or more years ago, you may want to consider doing a redesign. Web 2.0 is so much more user friendly, along with all the other changes and upgrades to internet technology. You’re doing a disservice to your current clients – and you’re missing out on potential clients – if you don’t revamp your site and implement some of these upgrades.
Posted in Web Design Also tagged calls to action, Content Management System, google search index, Html, php, Search Engines, SEO Friendly, static url, Website Redesign, Yahoo Leave a comment
Pay Per Click Software
PPC software abundantly available on the market will lead many to believe that operating a PPC campaign is as easy as clicking on an “automated” button. That isn’t the reality.
The main claim of developers of this type of software is that you will be able to automate many of the manual tasks associated with the daily running of a PPC campaign. This might be true, but it isn’t accurate about what it takes to run a successful campaign. No software can perform the tasks that a human can when it comes to the most important aspect of a marketing campaign: constant analysis. Yes, there are tedious, laborious tasks associated with a pay per click campaign, but even these require you to make a judgment call.
Google Instant Preview and SEO
The introduction of Google’s Instant Previews has brought with it an increased need for organic SEO rankings as well as a targeted landing page that’s informative and to the point. Now before users clicks the search result and goes to your site, they can preview whether your site is relevant to their searches or not. Bottom line: If you don’t have enough quality backlinks to boost your organic rankings in the SERPs and if your pages are not specifically targeted for the keywords you are optimizing for (including textual and design elements), you are likely to get less traffic and leads from organic results.
Search Engine Ranking
Search Engine Results Pages (SERPs) are vital to the growth and continued profitability of any online business. Simply having a website is not enough to direct users to your business; you must have a targeted approach to funnel users to your site.
Navigating the world of online marketing, advertising, and Search Engine Optimization (SEO) by yourself is not just very time consuming, it could end up being a waste of time if you don’t have the necessary knowledge and experience needed to do all the research, monitoring and technical tasks associated with doing it effectively.
What is SEO?
SEO, or Search Engine Optimization, is a complex set of strategies implemented to increase your company’s website rankings in the SERPs, or Search Engine Results Pages, which can lead to increased visibility, leads, sales and profits.
At Optimum7, we understand and successfully employ these strategies for our clients, and in the process improve their bottom line.
To get your business ranked on the coveted first three pages of Google’s SERP is not as easy as you might think. Once you get there, your job is not over: you have to maintain the strategies that worked to keep you there. The market changes and users’ habits change over time as well. You need a strategy that not only works, but is adaptable enough to be tweaked in order to remain competitive in your market niche.
PPC (Pay Per Click) Consultant
Hiring a Pay Per Click consultant can help ensure that you have a successful PPC advertising campaign. It may seem unnecessary to hire someone to manage your PPC campaign, but it can really make or break a PPC strategy. A properly executed PPC campaign needs constant maintenance and attention. Do you have the time it takes to manage a successful PPC strategy on your own?
What can they do for you?
A PPC consultant will do everything you don’t have time for. Keyword research and campaign maintenance are vital to ensuring your marketing dollars aren’t wasted.
Posted in Search Engine Marketing Also tagged campaign maintenance, landing pages, Leads, Long Tailed Keywords, PPC campaign, ppc consultant, ppc strategy, Sales Leave a comment
How to Build SEO Friendly Websites
SEO is a very complex and involved process. Building an effective website is the first of many steps involved with SEO.
First, you should pay attention to onsite optimization when building the site and building SEO friendly functionalities into the site. This will help your SEO stats, and drive users to your website. Some SEO friendly functionalities include:
- Your URL. Make sure you have static URLs for your site. This means you build essential keywords into it, rather than just coding and other useless information.
- Make sure you can use custom metatag information within the site. Elements like page titles, description and keywords should all be customizable.
Posted in SEO Also tagged Backlinks, build websites, Conversion Optimization, description, dynamic sitemap, Keyword Research, offsite optimization, page titles, SEO strategy, Social Media Leave a comment
Does Google Instant Previews Affect SEO (Search Engine Optimization)?
Now that Google has intr
oduced a new feature, the question remains, does Google Instant Previews affect SEO? The answer is yes, but how, and what can you do to continue to rank high in Google?
The new “Google Instant Preview” feature has made SEO more important than ever by effectively killing the second page of a search index. Starting right at the search bar, Google will suggest terms for you to search, making searches more effective, and potentially pushing your business down if you don’t saturate the Google universe with content.
Posted in Google Ranking Also tagged Backlinks, Blogs, google instant preview, google search, google universe, news, photos, products, Search Engine Optimization, SEO, Social Media, videos Leave a comment
Manage PPC; Prices and Costs?
Did you know that 30% of consumers and 50% of businesses trust the sponsored links that appear in a Google search? Those people have no problem clicking on those links first. So, now that you have your website, how do you tap into that market? And once you do, what is it going to cost you?
Pay per click marketing involves using keywords to write line ads that appear when your customers conduct a specific search. For example, maybe you sell digital cameras. So, a user just has to type in digital cameras, and your pay per click ad would show up on the side of the search index, keeping it from getting buried among the thousands of results that pop up. However, without the proper keywords, your pay per click campaign will not be successful.
Posted in Search Engine Marketing Also tagged manage ppc, pay per click campaign, ppc costs, PPC Management, ppc pices Leave a comment