SEO (Search Engine Optimization) is focused chiefly upon increasing a website’s visibility and the resulting traffic by getting the highest ranks possible on the major search engines. SEO, practiced properly focuses on all of the “right” reasons why a website should be ranked higher than other sites. Google seeks to provide its searchers with the best, most relevant results based on the search criteria (keywords and phrases). Google actually publishes all of the rules to be followed for SEO through its Webmaster Guidelines; as the name implies, this contains everything you need to know to follow legitimate techniques and processes towards marketing your website with all of the correct elements for good SEO results.
Tag Archives: keyword stuffing
Why You Should Avoid Black Hat SEO?
Posted in Internet Marketing Strategy Also tagged black hat seo, Cloaking, Hidden text, Link farms, Search Engine Optimization, Webmaster Guidelines, white hat seo Leave a comment
What No Longer Works in Internet Marketing
Internet marketing and SEO has finally grown out of its infancy. Over the last few years, several strategies have been developed that have allowed online businesses to market their business and increase their market share. Many of these strategies still work well, however, technology has changed, meaning some of these technologies are not as effective as they once were.
Mainly, the thing to understand is that search engines have gotten smarter. Because of this, some strategies that used to work very well are no longer be effective; or at least as effective. When looking at your marketing strategy, one of the first questions you should be asking yourself is if each of your strategies will be effective with search engines. You will quickly see that some of your strategies must be tossed out.
Posted in SEM Also tagged Backlinks, Internet Marketing, marketing strategy, meta tags, ROI, Search Engines, SEO, SERPS Leave a comment
What is Black Hat SEO?
Black Hat SEO tactics are practices used by unethical SEO companies, and online marketing sites to trick search engines into giving them a higher ranking than they deserve. Black Hat SEO delivers fast results, but is ultimately very bad news for the users. So why is Black Hat SEO frowned upon, if it works (albeit temporarily)? Black Hat tactics are considered unethical, because they almost always break the rules of search engines. In addition to that, sites that use Black Hat SEO techniques make for a near universally bad user experience. There also some pretty severe repercussions for using Black Hat techniques. When search engines discover that these methods are being used, they will often block those sites from search results, rendering the site essentially useless.
Posted in SEM Also tagged black hatters, doorway pages, Google, Internet Marketing, invisible text, link farming, Search Engines, SEM, SEO, What is Black Hat SEO? Comments closed