Tag Archives: Keyword Research

Core Commerce SEO

When we heard that Core Commerce was ranked the number one solution by several different independent reviewers, we had to check it out for ourselves. With one of the most robust sets of features, decent hosting fees and a variety of packages to choose from, Core Commerce may very well be one of the best go-to solutions for online merchants. Both small start-ups and larger ventures can benefit from eCommerce tools and the set and variety offered by Core Commerce make it one of the best options. When coupled with the intuitive nature of Core Commerce SEO, this online store program stands out. At Optimum7, we have worked with several CoreCommerce clients and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.

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BigCartel (Search Engine Optimization) SEO

As an online ecommerce site, you are likely faced with a number of potentially dangerous hurdles. Designing your website, integrating eCommerce tools and optimizing your site for maximum visibility are just a few of those hurdles. If you are an artist, selling products like clothing, jewelry or art, the challenges can be even greater. Finding tools that can help you integrate your website, your product line and your artistic vision with optimization tactics and user friendly tools makes these challenges even harder. Big Cartel has stepped up and developed a line of eCommerce tools with the artist in mind. It is where art meets functionality. At Optimum7, we have worked with several BigCartel clients and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.

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Website Tracking

Website tracking through backlinks is a stepping stone to achieving success in search engine results pages (SERPs). Every online business’ goal is to make it to the first page of Google search and support that rank with a converting website. This is the easiest way to ensure that everyone who wants to know about their products and services has easy access to that information. Monitoring the growth of backlinks is even more important than tracking them; the more you establish, the better your online visibility will be.

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Marketing on Internet

Before establishing long-term goals for an online business, owners must establish measurable objectives for marketing on the Internet. SEO (Search Engine Optimization) has the capability to turn interested visitors to your site into long-term clients when done effectively. Because many clients will come and go, Internet marketing requires constant monitoring of the target demographic to determine what appeals to them. Through keyword research and analytical tools, you can direct traffic to your site and generate backlinks that bring in even more prospective clients.

Targeted Traffic

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PHP Shopping Cart SEO: Services, Optimization, Google & Internet Marketing

PHP Cart offers “a simple ecommerce solution.”  PHP’s main focus is going back to basics and providing customers with a simple, yet customizable shopping cart.  Optimum7 comprehends how the software functions to effectively take advantage of its search engine optimization capabilities.

PHP Cart uses a 15-minute set up system that is completely template based, multiple currency support, numerous shipping configurations, free technical support, and easy tax configurations that support 2 different tax rates.

PHP offers several editions of their software, ranging from a single license covering 1 URL ($29.99) to a developer edition covering up to 15 domains ($199.99).

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Shopsite Seo: Services, Optimization, Google & Internet Marketing

Shopsite is a quick and easy shopping cart solution for ecommerce business owners.  With a huge variety of functions and tools, Shopsite provides an effective resource.  Optimum7 is familiar with the functions of Shopsite, and is fluent in Shopsite’s search engine optimization capabilities.

Shopsite offers a wide variety of functionality and tools to make the shopping cart experience easy and personalized.  They include:

  • Store Setup Wizard offering step by step assistance
  • Flexible templates and full control over the store’s look and feel
  • Catalogue management including a media library manager that allows you to upload and manipulate custom graphics
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ColdFusion SEO: Services, Optimization, Google & Internet Marketing

ColdFusion is a software language most often used for data driven Web sites.  It offers a number of features giving users a huge amount of flexibility within their sites.

  • Simplified database access
  • Server and client cache management
  • Data retrieval
  • Task scheduling
  • Server clustering
  • Graphing and reporting
  • Simplified file manipulation

ColdFusion is extremely helpful within an internal inventory management system. However, most ColdFusion solutions (ecommerce) are not SEO (search engine optimization) and Google friendly. While ColdFusion gives you great flexibility in terms of inventory management and real time integration, it does not address the SEO issue.

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Yahoo Stores SEO: Services, Optimization, Google & Internet Marketing

Yahoo offers its clients the opportunity to build a professional looking site with flexible options.  It offers a wide variety of features to help you maximize your ecommerce business.  Optimum7 has a number of clients who are Yahoo users, and understands the functionality of Yahoo and how its SEO (search engine optimization) capabilities can work for your business.

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SEM (Search Engine Marketing) Training

SEO (Search Engine Optimization) targets the natural (organic) listings of the major search engines i.e. Google, Bing and Yahoo. SEM (Search Engine Marketing) is a broader t term that includes both SEO, Sponsored Search also known as Pay per Click (PPC), Affiliate Marketing, Social Media Marketing and other online marketing methods.  Terminology aside, training for SEM is for those who seek to develop themselves into full time internet marketers and decidedly NOT for those who are running an online business.

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Professional SEO Training

Professional SEO is the only SEO.  Anything less is ineffective and a waste of time and money.  So, it should follow that those offering SEO training in the form of webinars, CD-Sets, or classroom seminars cannot possibly train anyone as truly professional.

Training to be a Professional SEO really requires that you learn the basics first:

1.      Extensive Keyword Research – The use of extensive research, sophisticated tools and methods and an intuitive understanding of the psyche of the average user are needed in order to identify all keywords of value and include them in the online marketing plan. Professional SEO training must focus extensively on keywords and research.  It’s the cornerstone for all online marketing.

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OSCommerce SEO

Learning how to increase visibility through optimization, understanding the impact of search engines (most notably Google) and back-end maintenance is an essential part of doing business online. The impact that eCommerce tools  can have on  conversion rates, search engine rankings and back-end operations cannot be overlooked. Many are turning to a relatively new concept in the world of eCommerce: OSCommerce. Understanding what makes OSCommerce different from other eCommerce tools and the importance of doing SEO (Search Engine Optimization) on Oscommerce  can help you determine how to integrate these tools into your current web store structure.

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SEO Marketing Training

More than 19 billion searches per month are conducted by Americans daily and still rising by double digits. Sixty-Eight percent of online searchers DON’T go past the first page of Google … 98% don’t go past the 3rd page.

If you own or are planning to own an online business, you need to know that building a great looking site is about 10% of your strategy. Getting found is the only way you will have a chance of making a website profitable. That means you have to be visible on the major search engines, particularly Google, and the major social sites like Twitter and Facebook.  Search Engine Optimization (SEO) is the set of specialties and processes focused primarily on reaching the top of the search engines for relevant keywords and phrases.  There are some bare facts that anyone seeking this goal must realize:

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