Tag Archives: Keyword Management

Organic Search Engine Optimization can take many months, depending on competitive factors, to achieve top organic results.  If you are not willing or able to wait for these results, you are a strong candidate for Pay per Click (PPC) Advertising.  PPC has the strong advantages of (1) immediacy – your ads can appear virtually the same day you start right on the first page of the 3 major search engines of Google, Bing and Yahoo and (2) you don’t have to do anything to your website to get started other than creating a few landing pages.  At the same time, PPC is still keyword-targeted so that your ad only appears when those searchers are searching for those keywords you are targeting.  Further, you can display your ad at certain times of the day and in certain geographic locations … down to the zip code level.