What Is Analytics Event Tracking?
Event tracking is a method made available by Google Analytics using the ga.js tracking code. It is used to track custom user activity with UI elements, known as “Events”. With Event Tracking, the total number of pageviews is never skewed–as is the case when using urchin.js to track user activity. Event Tracking provides for hierarchical organization of events into Categories, Actions, and Labels.
Though Event Tracking can be used in as many ways as you can imagine, this article focuses on dynamically tracking outbound links on a WordPress site.
Dynamic Outbound Tracking in Action
Situation Analysis